Under The Influence

How should influencers charge for their services? | Advice from Humanz CMO Pierre Cassuto

In this episode of "Under the Influence," join host Kopano Shimange as she dives deep into the intricate world of influencer marketing with Pierre Cassuto, the Chief Marketing Officer of Humanz. They tackle the age-old question: How should influencers charge for their services? Is it about follower count, content quality, engagement, or the value provided to brands? Expect to uncover practical advice, industry benchmarks, and insider tips on determining fair pricing for influencer content. Pierre shares his unique perspectives on cost per engagement, the importance of understanding your value, and how to navigate the ever-evolving landscape of influencer marketing. Whether you're a content creator, marketer, or just curious about the business of influence, this episode is packed with valuable insights. Chapters: 0:00 - The Question 01:12 - How much are creators paid 02:22 - How does paying work? 03:55 - It depends on the campaign 04:44 - Where to Find Benchmarks 05:35 - How to charge for content 07:02 - Niche vs Lifestyle content creators 08:07 - Influencers charged in engagement 10:38 - Do marketers care about benchmarks 12:04 - What are marketers looking for? #influencermarketing #contentcreation #digitalmarketing Find out more about Humanz - https://www.humanz.com/ Download the Humanz App - https://www.humanz.ai/reference/downloadapp Work with Humanz on your next campaign - https://www.humanz.com/new-campaign-briefs-south-africa/

CMO Explains | What Is Influencer Marketing and Why It Matters

In this episode of Under the Influence, we tackle the core question - what is influencer marketing? Host and influencer Kopano sits down with Humanz CMO Pierre Cassuto to unpack the true meaning and goals of influencer marketing. They discuss whether influencer marketing is just selling in disguise or if honesty and authenticity are crucial components. Pierre shares his view that effective influencer marketing relies on trusted sources giving genuine recommendations, including highlighting both pros and cons. The conversation explores the line between controlling the brand message and allowing influencers to provide open and authentic endorsements that resonate with their audiences. They also examine the role of brands, influencers, and consumers in elevating influencer marketing practices. Join the lively debate and share your thoughts - is influencer marketing just advertising by another name or does it fundamentally differ? Tune in for insights that will make you rethink what influencer marketing is all about.

Trailer: What Is Influencer Marketing

Is influencer marketing just advertising in disguise or something more authentic? Host Kopano and Humans CMO Pierre Cassuto tackle this hot question head-on. They debate whether influencers must give fully honest reviews, warts and all, or if brand control inevitably means sugar-coating. Pierre makes a bold claim about the power of transparency. This pull-no-punches discussion will make you rethink influencer marketing from the ground up. Is honesty crucial or an unrealistic ideal? Get ready to have your assumptions challenged!