Undisputed Authority

Jonathan Baker

Jonathan Baker co-founded Monday Night Brewing in 2011, then spent almost a decade building it into an award-winning Atlanta craft brewery with taprooms across four states. But at the height of that success, he stepped away to join his father David, who runs a 7-figure, one-person advisory firm in the creative services industry. David's a high-profile authority in the niche, working under the personal brand of "David C. Baker". When Jonathan joins David, it's not as an employee. He's coming in as an equal. So how does a son build his own authority inside a niche where his father already owns the name? That's the story I'm telling in Episode 10 of Undisputed Authority. Get the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible. Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe [https://www.liamcurley.co.uk/subscribe] Chapters: [00:00] Intro [01:07] Chapter 1 - Monday Night Brewing [14:23] Chapter 2 - The menu of projects [30:10] Chapter 3 - Scaling the operation Resources: * Website: https://punctuation.com/ [https://punctuation.com/] Sources used in this episode: * Creative Mornings Live [https://www.youtube.com/@Creativemornings] * Mighty Roar [https://www.mightyroar.com/] * The Emma Stratton Show [https://podcasts.apple.com/us/podcast/the-emma-stratton-show/id1801100359] * Undisputed Authority - David C. Baker [https://www.liamcurley.co.uk/episodes/david-c-baker] * Undisputed Authority - Carl Richards [https://www.liamcurley.co.uk/episodes/carl-richards] About Liam Curley Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product. * Work with Liam: liamcurley.co.uk [https://www.liamcurley.co.uk/work-with-liam] * LinkedIn: linkedin.com/liamcurley33 [https://www.linkedin.com/in/liamcurley33/]

David C. Baker

Across three decades, David C. Baker has become the leading authority on positioning and lead generation in the creative services space. That stature is driven by a phenomenal body of work. He has several books, one of which, The Business of Expertise, is in my opinion the best book you'll find on positioning. And his podcast with Blair Enns, 2 Bobs, is the most listened to podcast in the space. But he built that body of work at a time when there was less competing content. People were more likely to read emails, and readers determined what showed up in their feed rather than social media companies. If David was starting today, would his deep and thoughtful content style rise to the top in a crowded marketplace of, mostly, shallow, easy-to-consume clickbait? That's the question I'm asking in Episode 9 of Undisputed Authority. Get the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible. Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe [https://www.liamcurley.co.uk/subscribe] Chapters: [00:00] Intro [00:54] Chapter 1 - Borrow [17:07] Chapter 2 - Insight, not content [30:29] Chapter 3 - Mind Your Own Business Resources: * Website: https://punctuation.com/ [https://punctuation.com/] * Books: Financial Management of a Marketing Firm [https://www.rockbench.com/products/financial-management-of-a-marketing-firm], The Business of Expertise [https://www.rockbench.com/products/the-business-of-expertise-how-entrepreneurial-experts-convert-insight-to-impact-wealth], Secret Tradecraft of Elite Advisors [https://www.rockbench.com/products/secret-tradecraft-of-elite-advisors], Selling your Professional Service Firm [https://www.rockbench.com/products/selling-your-professional-service-firm/] * Podcast: 2Bobs [https://2bobs.com/] Sources used in this episode: * 2Bobs [https://2bobs.com/] * Recognised Authority Podcast [https://therecognizedauthority.com/podcast/] * Consulting Success [https://www.consultingsuccess.com/podcast] * SharpSpring [https://www.youtube.com/watch?v=BFJ3OfIM-uM] * The Visible Expert [https://podcasts.apple.com/us/podcast/the-visible-expert-podcast/id1462708229] * The Soloist Life [https://rochellemoulton.com/soloist-podcast/] About Liam Curley Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product. * Work with Liam: liamcurley.co.uk [https://www.liamcurley.co.uk/work-with-liam] * LinkedIn: linkedin.com/liamcurley33 [https://www.linkedin.com/in/liamcurley33/]

Marty Neumeier

Marty Neumeier is one of the world's most influential voices on brand. His book 'The Brand Gap' has sold more than 500,000 copies, and when Google wanted to create the Dictionary of Brand, they commissioned Marty. But before he worked in brand, Marty ran an award-winning software packaging design agency. At the peak of its success, he launched a magazine called Critique and poured his agency's resources into funding it. After 5 years of losing money, he had to shut it down. And when a recession hit in the early 2000s, he had to close down his agency, too. And yet, launching the magazine was the best business decision that Marty ever made. Get the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible. Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe [https://www.liamcurley.co.uk/subscribe] Chapters: [00:00] Intro [01:11] Chapter 1 - Where The Money Is [10:10] Chapter 2 - Not Specialised Enough [26:30] Chapter 3 - Critique Resources: * Website: https://www.martyneumeier.com/ [https://www.martyneumeier.com/] * Books mentioned: The Brand Gap [https://www.martyneumeier.com/the-brand-gap], Zag [https://www.martyneumeier.com/zag], Brand A-Z [https://www.martyneumeier.com/brand-az-book] * LinkedIn: Marty Neumeier [https://www.linkedin.com/in/martyneumeier/] Sources used in the episode: * The Creative Shit Show [https://www.clearbrandstrategypodcast.com/csshome] * The Futur with Chris Do [https://www.thefutur.com/people/chris-do] * Brand Design Masters with Philip VanDusen [https://philipvandusen.com/] * Everyone Hates Marketers with Louis Grenier [https://www.stfo.io/] * Behind The Brand  [https://www.behindthebrand.tv/] * The Sleeping Barber Marketing Podcast [https://sleepingbarber.ca/] * The 2pt5 [https://the2pt5.net/] * Just a Chat With [https://justachatwith.com/] About Liam Curley Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product. * Work with Liam: liamcurley.co.uk [https://www.liamcurley.co.uk/work-with-liam] * LinkedIn: linkedin.com/liamcurley33 [https://www.linkedin.com/in/liamcurley33/]

Rory Sutherland

Rory Sutherland is one of the most influential voices in advertising. He's a best-selling author, a sought after keynote speaker, and his views on advertising psychology regularly find an audience of millions. For almost 40 years, Rory has worked at Ogilvy, one of the world's most prestigious advertising agencies. But it wasn't his status at Ogilvy that turned a respected ad man into an undisputed authority.  It's his method of finding and articulating ideas that others overlook. And that method is available to anyone. So how did he do it? That's the story I'm telling in Episode 7 of Undisputed Authority. Get the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible. Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe [https://www.liamcurley.co.uk/subscribe] Chapters: [00:00] Intro [00:58] Chapter 1 - The R&D Lab [15:40] Chapter 2 - Fat Tailed [29:28] Chapter 3 - Noticing what others only see Resources: * Book: Alchemy: The Surprising Power of Ideas That Don't Make Sense [https://www.penguin.co.uk/authors/235988/rory-sutherland] Sources used in the episode: * Jake Humphreys on The Room Where it Happened [https://www.thehighperformancepodcast.com/the-room-where-it-happened] * Scratch: CMO Interviews [https://scratch.simplecast.com/] * Patrick O’Shaughnessy on Invest Like The Best [https://open.spotify.com/show/22fi0RqfoBACCuQDv97wFO] * The Louis Theroux Podcast [https://www.louistheroux.com/podcasts]   * Darren Lee [https://www.youtube.com/@Darren_ks] * TED Talk, Life Lessons of an Ad Man [https://www.youtube.com/watch?v=audakxABYUc] * Infinite Loops Podcast [https://podcasts.apple.com/gb/podcast/infinite-loops/id1489171190] * One One One [https://www.youtube.com/@OneOneOneEveryLondonOffice] * ContentUK [https://www.youtube.com/watch?v=huMKNMdrO9s] About Undisputed Authority Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.  About Liam Curley Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product. * Work with Liam: liamcurley.co.uk [https://www.liamcurley.co.uk/work-with-liam] * LinkedIn: linkedin.com/liamcurley33 [https://www.linkedin.com/in/liamcurley33/]

Dorie Clark

In 2006, Dorie Clark was a consultant working with local clients in the Boston area.  She didn't have a national platform, unfair advantages, or, to start with, differentiated positioning. Fast forward to today, Dorie runs a high-margin 7-figure, 1-person business.  She's also a best-selling author, a writer for Harvard Business Review, and has taught at Duke and Columbia for over a decade. So, how did she do it? Dorie figured out how to navigate 'the Dip'. When she wasn't making progress, when other people weren't noticing her work, and other consultants would have quit - she figured out a way to get through. That's the story I'm telling in Episode 6 of Undisputed Authority. Get the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible. Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe [https://www.liamcurley.co.uk/subscribe] Chapters:  [00:00] Intro [01:03] Chapter 1 - 500 Articles [17:16] Chapter 2 - The Dip [25:33] Chapter 3 - The Academic Edge Resources: * Website: https://dorieclark.com/ [https://dorieclark.com/] * Books: https://dorieclark.com/books/ [https://dorieclark.com/books/] Sources used in the episode: * The Nathan Barry Show [https://www.youtube.com/channel/UCjkvta4m0l5d8ehlt1TXHzA] * Terry Rice [https://terryrice.co/reclaim-advance-podcast/] * The Anxious Achiever with Morra Aarons-Mele [https://morraam.com/podcast] * Suswati Basu [https://www.youtube.com/@howtobe247bookspodcast] * Free Time with Jenny Blake [https://itsfreetime.com/episodes] * How to be a Better Human [https://www.ted.com/pages/how-to-be-a-better-human] * Dorie at the Alan Weiss Million Dollar Convention [https://www.youtube.com/watch?v=aakeHuSNEWU] About Undisputed Authority Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.  About Liam Curley Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product. * Work with Liam: liamcurley.co.uk [https://www.liamcurley.co.uk/work-with-liam] * LinkedIn: linkedin.com/liamcurley33 [https://www.linkedin.com/in/liamcurley33/]