Wrong on Paper

Patagonia: Chapter 3

Aaron and David close out the story of Yvon Chouinard and Patagonia, sharing their “Wrong on Paper” insights and the key strategies they’ve drawn from his unconventional approach to building a business and a legacy.

Patagonia: Chapter 2

Aaron & David continue the story of Yvon Chouinard and Patagonia from their equipment roots, to their current destination: outdoor apparel & gear.

Patagonia: Chapter 1

Much more than a clothing brand. Yvon Chouinard built Patagonia as a user, not an entrepreneur, making it one of the most unique business lessons in the world. Join David & Aaron as they explore the early days of a wrong on paper company, Patagonia.

Buc-ee's: Chapter 3

Quiz time! David tests Aaron's knowledge to see if he can make the correct Wrong on Paper decisions that we've learned from Arch "Beaver" Aplin III and Don Wasek.

Buc-ee's: Chapter 2

What can we learn from Arch "Beaver" Aplin III and Don Wasek? Join Aaron and David as they discuss the key insights from the Buc-ee's story and make Arch and Don's story applicable for business today.