Elevator Talks

Vince Nijhof's $100M+ Ecom Playbook

Vince Nijhof co-founded OOAK Brands. In this episode he sits down with Monish at Elevator Talks and breaks down every system behind it. If you sell online - whether you're just starting out or already scaling - this is the most practical conversation on ecom we've ever recorded. Download the free Vince Nijhof operator playbook here: https://links.elevatorgoods.com/episodes/vince-nijhof Connect with Vince: Instagram: https://www.instagram.com/vincevn/ X: https://x.com/VinceNijhof Monish Sabnani (Host): Instagram: https://www.instagram.com/msabnani93/ X: https://x.com/msabnani93 Elevator Talks: Instagram: https://www.instagram.com/elevatorgoods/ X: https://x.com/elevatorgoods !  Work with the founders of OOAK Brands: https://ooakbrands.com/advisory Subscribe for bi-weekly conversations with operators building real brands. What we cover: 00:02:52 - Intro 00:03:32 - Who is Vince Nijhof and OOAK Brands 00:07:59 - The $20M/month reveal 00:11:01 - How to pick a product 00:14:48 - The 9-figure product filter 00:16:00 - Unit economics and ROAS targets 00:23:45 - Creative strategy and awareness stages 00:28:54 - The 7-pod creative team and leaderboard 00:32:37 - Intent over volume: the one-shot-kill doctrine 00:35:04 - Ad channel breakdown: Meta, Google/YouTube, TikTok 00:37:21 - The Amazon effect: how channels feed each other 00:41:13 - Funnel strategy: pre-landers and listicles 00:47:00 - Upsells and AOV 00:50:36 - Brand building vs performance marketing 00:54:07 - Long-term brand building and R&D 00:55:59 - Cash flow and scaling infrastructure 00:59:07 - Where ecom is heading 01:01:00 - Emotional marketing: angles as emotions 01:04:45 - The AI stack 01:10:57 - Omnichannel strategy 01:17:33 - Building a brand holding: the long-term vision 01:23:49 - The real moat in ecom 01:28:34 - The foundation for scale

Notorious Foodie's 6-Stream Revenue Playbook Behind 20M+ Followers

📘 Full playbook from this episode (free): https://links.elevatorgoods.com/episodes/notorious-foodie  Every framework Notorious broke down - the 6 revenue streams, the creator-to-brand launch sequence, the content flywheel behind Notorious Cookware. Bookmark it. 20M+ followers. Instead of maxing out brand deals, he built a real business. Monish sits down with Notorious Foodie to break down how. 00:00 Intro 00:47 The anonymous food diary — 5 years, zero monetization 04:38 Steak 101: the TikTok video that hit 10M overnight 10:49 When the first brand deals came in 20:22 One-man-band era: editing, negotiating, pricing on intuition 22:11 The 6 pillars of a creator business 27:28 The delegation mistake every creator makes 32:05 Notorious Cookware: why start with a chopping board 35:42 Designing the chef's knife in Japan 37:36 The affiliate-driven content flywheel 39:07 Why creator product launches flop — and why his didn't 42:03 Zero paid ads, zero CAC 44:52 Short-term drop vs. long-term brand 52:21 The fastest way to kill your creator brand 01:02:44 The face reveal 01:06:44 How creators should actually use AI in 2026 01:18:22 The 6 pillars, recapped 🔗 ELEVATOR Website: https://links.elevatorgoods.com/ X: https://x.com/elevatorgoods Instagram: https://www.instagram.com/elevatorgoods/ LinkedIn: https://www.linkedin.com/company/100218103/ Spotify: https://open.spotify.com/show/0mXtIpIq4driEruAccEqkL 🎙️ GUEST Notorious Foodie: https://www.instagram.com/notorious_foodie/ MODERATOR Monish Sabnani is a Managing Partner at Elevator Goods.  X: https://x.com/msabnani93 LinkedIn:   / monishsabnani   #ElevatorTalks #NotoriousFoodie #CreatorEconomy #dtc

Danny Yeung's $0 to $120M ARR Playbook (IM8)

Danny Yeung turned a dinner with David Beckham into the fastest-growing supplement brand on record. In 12 months. We break down exactly how - the product, the partnerships, the unit economics, and what most DTC brands get completely wrong. — 0:00 Intro 0:03 The David Beckham dinner 3:31 Building the formula 13:53 Month one: $581K 15:46 Why 98% D2C 20:38 Paid ads at scale 25:18 The unit economics 34:54 Operations at hypergrowth 42:13 Running a public company 45:36 Stock drop from $1B to $50M 53:37 Eating problems for breakfast 58:00 The moment that stands out 1:02:13 Advice for founders About Elevator Goods: Elevator Goods is the home for modern DTC. We build brands, back creators, and bring founders together through capital, free education, and community. Learn More: https://links.elevatorgoods.com/ About the Moderator: Monish Sabnani is a Managing Partner at Elevator Goods.  X: https://x.com/msabnani93 LinkedIn: https://www.linkedin.com/in/monishsabnani/

Roman Khan's Frameworks Behind $200M/Year in E-commerce

Roman Khan runs $200M+/year in ecommerce across multiple brands. In 2018, he nearly went bankrupt. That moment changed everything. In this conversation, he shares: → The supplier framework that protects your cash flow → Why world-class operators run single digit opex → His hiring philosophy (and why he avoids US talent) → The micromanagement system he swears by → How to budget when you can't predict supply chain → Where he's putting his time and money in 2025 No surface-level advice. We share the frameworks that scale. Timestamps: 0:00 Intro 0:30 Q4 Learnings and What Went Wrong 6:51 Building for Exit vs Quick Cash 11:55 Planning the Next 5 Years 20:03 Origin Story 31:01 From Rocket Internet to Peak 21 38:00 Inventory Management Framework 53:29 Day in the Life at $200M/Year 1:04:17 The Micromanagement System 1:10:04 Why You Should Avoid Hiring in America 1:18:41 Company Culture and Retention 1:26:00 Investment Strategy 1:31:13 Where the Alpha is Going: SEO, Reddit, TikTok 1:35:42 Rapid Fire Questions About Elevator Goods: Elevator Goods is the home for modern DTC. We build brands, back creators, and bring founders together through capital, free education, and community. Learn More: https://elevatorgoods.com/ About the Moderator: Monish Sabnani is a Managing Partner at Elevator Goods.  X: https://x.com/msabnani93 LinkedIn: https://www.linkedin.com/in/monishsabnani/