How to build a Better Culture (even without formal metrics) with Brett Hoogeveen | Episode 90
In this episode, Chris sits down with Brett Hoogeveen, co-founder of Better Culture and Mindset LLC, keynote speaker, TEDx speaker, and host of the Better Culture podcast. Brett’s work is built on a simple but powerful premise: culture is undervalued, underappreciated, and when done right, the most powerful lever any leader has.
The conversation draws rich parallels between organizational culture and ecological systems. Just like a prairie is not “done” after one prescribed burn, culture improvement is never finished. It’s an infinite game: ongoing, intentional, and worth every bit of effort.
Brett shares the origin story of Better Culture, rooted in his father’s work building QLI, a catastrophic rehabilitation center in Omaha that became a five-time best place to work. Their employee engagement scores were so high that national auditors flew in suspecting fraud. From those foundations, Brett unpacks what it really takes to build a culture where people want to show up, do great work, and stay.
This episode is the recording of a live virtual call with members of the Next Level Leadership Community in attendance. Join in future conversations by joining the community at ParksandRestoration.com [http://ParksandRestoration.com].
Key topics:
* Why culture directly impacts profit, safety, turnover, and quality of life (not just “vibes”)
* Where executives, middle managers, and individual contributors should each start
* The concept of “you bring the weather” and why how you show up every day matters more than you think
* The 7 Principles of Leadership Brett’s father developed in 1991 and why they still work across every industry
* Why measurement is not the most important part of culture improvement (and what is)
* How to deal with the “invasive species” on your team and why high-frequency feedback is the key
* Why strengthening your appreciation muscle is the single best place to start as a new leader
Resources mentioned:
* Better Culture - betterculture.com [http://betterculture.com]
* Better Culture Live - Leadership conference, September 23-24, 2026 in Omaha/Bellevue, Nebraska
* Mindset Leadership Program - betterculture.com/mlp [http://betterculture.com/mlp]
* The Five Dysfunctions of a Team by Patrick Lencioni
* Radical Candor by Kim Scott
* The Seven Habits of Highly Effective People by Stephen Covey
* The Infinite Game by Simon Sinek
About Parks and Restoration Podcast
The Parks and Restoration Podcast is for parks and conservation professionals who want to become better leaders, because better leadership creates better ecosystems, stronger teams, and more meaningful impact.
Learn more at: ParksandRestoration.com [http://ParksandRestoration.com]