Race 2 The Bottom

The 10-Year Formula: A Physics Teacher Formulates The Ultimate Matcha (Blake Parsons)

Tristan Bordallo, founder of Fr8topia, a freight brokerage, and host of Race 2 the Bottom, sits down with Blake Parsons of Ultimacha to explore what it really takes to bring a health product from kitchen experiment to shelf. In this interview, Blake shares his journey from high school physics teacher to founder of a premium matcha brand. Discover how his passion for health, quality sourcing, and entrepreneurial resilience led to creating a unique product that challenges what you thought you knew about matcha. Blake pulls back the curtain on why most "ceremonial grade" matcha on the market is misleading, and how ten years of personal formulation—combining L-theanine, fiber, and immune-boosting ingredients—shaped a product built for the busy, health-conscious modern professional. Blake didn't quit his day job — he worked three of them. From subbing classrooms to bartending nights while quietly formulating the perfect matcha, he opens up about spousal support, the CPG grind, and why the only regrets that stick are the chances you never took. Race 2 The Bottom Brought to you by Fr8topia — shipping solutions for CPG brands. https://fr8topia.com [https://fr8topia.com]

No Dummy. Choosing Better: Sobriety, Health and Building YoBe (Hawkins Golden)

In this conversation, Tristan Bordallo hosts Hawkins Golden who shares his journey of building YoBe, a protein smoothie brand, from overcoming personal challenges to navigating the complexities of the food industry. He discusses the importance of customer feedback, the evolution of his product, and the mindset required to succeed as an entrepreneur. Hawkins emphasizes the significance of taste, the challenges of scaling a food business, and his vision for the future of YoBe, including plans for shelf-stable products and expanding into new markets. * Hawkins faced personal challenges that fueled his entrepreneurial journey. * Taste is the most important factor in food products. * The process of building a business is more important than the end goal. Race 2 The Bottom

16 Years and 25 Million Jeans: The Grind And Fit Don’t Lie! The Making OF Ace Rivington, Inc. (Beau Lawrence)

In this engaging conversation, host Tristan Bordallo of Race 2 the Bottom sits down with Beau Lawrence. Beau shares his journey from a long career in fashion to founding Ace Rivington, a denim brand focused on quality, storytelling, and community engagement. He discusses the importance of tailoring, the challenges of the fashion industry, and the strategic use of Kickstarter for launching his brand. Beau emphasizes the significance of building relationships, consistency in product quality, and the personal growth he has experienced throughout his entrepreneurial journey. He reflects on the impact of family and community on his success and offers valuable advice for aspiring entrepreneurs. Race 2 The Bottom

Breaking Bad Mom: The Jayne.LA Story (Bridget Benaim)

In this engaging episode of Race 2 The Bottom, host Tristan Bordallo sits down with Bridget Benaim to discuss her journey in the cannabis industry and the story behind her brand, Jayne. Bridget opens up about the challenges and breakthroughs of building a business in a highly competitive market, emphasizing the importance of quality over quantity and a wellness-focused approach to cannabis * The cannabis market is highly competitive and requires a focus on quality. * The black market poses significant challenges to legal cannabis businesses. * The cannabis industry is still facing many legal and financial hurdles. Race 2 The Bottom

It Has to Stand for Something More: Building Impact Beyond the Can (Sara Stender Delaney)

Host Tristan Bordallo of Race 2 The Bottom podcast sits down with Sara Delaney, founder of Sarilla, a beverage brand with a powerful purpose rooted in her transformative experiences in Rwanda. In this conversation, Sara shares her entrepreneurial journey and the story behind building Sarilla from the ground up. She discusses the strategic importance of rebranding, how travel shaped her perspective on personal growth, and the profound lessons learned during her time in Rwanda that continue to influence her business today. Sara opens up about the significance of community in both business and life, the real challenges of entrepreneurship that often go unspoken, and navigating the complex emotional landscape of leadership. She also explores what it takes for brands to create lasting customer loyalty and the core values that drive Sarilla's mission to make a meaningful impact. * Traveling has a profound impact on confidence and personal development. * Entrepreneurship comes with emotional challenges that require self-awareness. * Brands must stand for something bigger than just their products. Race 2 The Bottom