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Podcast by Terry Van Horne
Welcome to SEO Dojo Radio! David Harry and Terry Van Horne host an hour of SEO and Social Media news of the day and week on the Regulators! On Search Geeks Speak David and Terry Host a show featuring Interviews, round tables and more!
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102 episodes
Martha [https://twitter.com/marthavanberkel] and Mark [https://twitter.com/vberkel] van Berkel of SchemaApp [https://www.schemaapp.com/] join Bill Slawski [https://www.seobythesea.com] and Terry Van Horne [https://www.seopros.org] for a discussion on Structured Data and Rich Snippets. Checkout the video [https://www.youtube.com/watch?v=ljwRLJ31isE&t=2038s]!

Aaron Bradley [https://twitter.com/aaranged] joins Bill Slawski and [https://www.seobythesea.com] Terry Van Horne [https://www.terryvanhorne.com] for a discussion on knowledge panels and knowledge graphs that includes: [https://www.seobythesea.com] 1. What is a Knowledge Panel and Knowledge Graph 2. How to claim a Knowledge Panel 3. How to Manage Knowlwdge Panels and Information in Knowlwdge Graphs 4. How to Assess Websites for Knowledge Graphs Terry Has put together a full reference at Knowledge Panels & Knowledge Graphs [https://www.seopros.org/technical-seo/knowledge-panels/knowledge-panels-knowledge-graphs/] and the video [https://www.youtube.com/watch?v=VjyFAPUTrUc] with Aaron Bradley

Lily Ray joined Bill Slawski and Terry Van Horne for a discussion on featured Snippets: 1. How to get featured snippets 2. How to manage no click SERPs 3. How to increase clicks and traffic from featured snippets Terry Has put together a full reference at Featured Snippets 101: The Basics & SEO Strategies to Maximize Traffic [https://www.seopros.org/technical-seo/featured-snippets/featured-snippets-types-seo-strategies-to-maximize-traffic/] and the video [https://www.youtube.com/watch?v=1qxySyHbMPY]

In many ways the SEO community for the most part has only embraced the “semantic web” in their search engine optimization implementation in the last 2 years. To date the tools used by SEOs for implementing schema, entity and concept/topic discovery have been one dimensional and too often writing poorly written code into your page. If there is a tool that emulates Google’s NLP and analysis of a keyword corpus I have not seen it! That changed a few weeks ago when I came across InLinks [https://www.inlinks.net] a new tool by Dixon Jones of Majestic SEO fame. Dixon shared some insights into inlinks.net new tool, the semantic web, Majestic SEO and in a one hour interview with Bill and Terry.

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: * Google Quality Raters Guide Updated * Quality Raters Guide Changes How Local Results are Reviewed * Only 2% Of Users go Past Page 1 in SERPs * No Click Searches Reach 50% * New QRG Seeking More Details * Google Adds Package Tracking to SERP * Google and Genius Litigation The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA [http://www.seobythesea.com/] and is Director of SEO Research at Go Fish Digital [https://gofishdigital.com/] and Doc Sheldon owns Search News Central [https://www.searchnewscntral.com]. Steve Gerencser is owner of Steam Driven Media [http://www.steamdrivenmedia.com] and Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros [https://www.seopros.org/]. 00:30 Google Quality Raters Guide [https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf] Updated: The panel discuss the changes to the Google Raters Guidelines. References: Search Engine Land [https://searchengineland.com/google-quality-raters-guidelines-update-december-2019-326048] and SEM Post [http://www.thesempost.com/google-quality-rater-guidelines-intro-bias-political/] 04:08 Quality Raters Guide Changes How Local Results are Reviewed: Terry noted that another change to the guidelines was that local results are to be reviewed by raters in that area. 07:02 Only 2% Of Users go Past Page 1 in SERPs : The panel discus the why's and hows of the new data indicating only a few people are going past page 1 in SERPs. 09:50 No Click Searches Reach 50%: Bill made the point that source is lacking in credibility so data should be viewed in this light.. 16:40 New QRG Seeking More Details: In the discussion the panel talked about the changes indicates Google is looking for more details in content with more diversity of domains, beliefs and topics. 18:10 Google Adds Package Tracking to SERP [https://searchengineland.com/package-tracking-on-googles-search-results-page-is-coming-to-more-carriers-326036]: Google extended this service to more firms and relaxed the criteria some to enable more services to take advantage of Google's service. 20:17 Google and Genius Litigation [https://searchengineland.com/genius-sues-google-and-lyricfind-for-more-than-400-million-in-damages-325925]: The panel discuss the validity and possible outcomes from the litigation. iTunes [http://itunes.apple.com/us/podcast/seodojo-radio/id398892573] and the Dojo Radio iPhone App [http://itunes.apple.com/us/app/seodojo-radio/id396660450?mt=8]!
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