SEO Radio

Martha [https://twitter.com/marthavanberkel] and Mark [https://twitter.com/vberkel] van Berkel of SchemaApp [https://www.schemaapp.com/] join Bill Slawski [https://www.seobythesea.com] and Terry Van Horne [https://www.seopros.org] for a discussion on Structured Data and Rich Snippets. Checkout the video [https://www.youtube.com/watch?v=ljwRLJ31isE&t=2038s]!

Aaron Bradley [https://twitter.com/aaranged] joins Bill Slawski and [https://www.seobythesea.com] Terry Van Horne [https://www.terryvanhorne.com] for a discussion on knowledge panels and knowledge graphs that includes: [https://www.seobythesea.com] 1. What is a Knowledge Panel and Knowledge Graph 2. How to claim a Knowledge Panel 3. How to Manage Knowlwdge Panels and Information in Knowlwdge Graphs 4. How to Assess Websites for Knowledge Graphs Terry Has put together a full reference at Knowledge Panels & Knowledge Graphs [https://www.seopros.org/technical-seo/knowledge-panels/knowledge-panels-knowledge-graphs/] and the video [https://www.youtube.com/watch?v=VjyFAPUTrUc] with Aaron Bradley

Lily Ray joined Bill Slawski and Terry Van Horne for a discussion on featured Snippets: 1. How to get featured snippets 2. How to manage no click SERPs 3. How to increase clicks and traffic from featured snippets Terry Has put together a full reference at Featured Snippets 101: The Basics & SEO Strategies to Maximize Traffic [https://www.seopros.org/technical-seo/featured-snippets/featured-snippets-types-seo-strategies-to-maximize-traffic/] and the video [https://www.youtube.com/watch?v=1qxySyHbMPY]

In many ways the SEO community for the most part has only embraced the “semantic web” in their search engine optimization implementation in the last 2 years. To date the tools used by SEOs for implementing schema, entity and concept/topic discovery have been one dimensional and too often writing poorly written code into your page. If there is a tool that emulates Google’s NLP and analysis of a keyword corpus I have not seen it! That changed a few weeks ago when I came across InLinks [https://www.inlinks.net] a new tool by Dixon Jones of Majestic SEO fame. Dixon shared some insights into inlinks.net new tool, the semantic web, Majestic SEO and in a one hour interview with Bill and Terry.

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: * Google Quality Raters Guide Updated * Quality Raters Guide Changes How Local Results are Reviewed * Only 2% Of Users go Past Page 1 in SERPs * No Click Searches Reach 50% * New QRG Seeking More Details * Google Adds Package Tracking to SERP * Google and Genius Litigation The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA [http://www.seobythesea.com/] and is Director of SEO Research at Go Fish Digital [https://gofishdigital.com/] and Doc Sheldon owns Search News Central [https://www.searchnewscntral.com]. Steve Gerencser is owner of Steam Driven Media [http://www.steamdrivenmedia.com] and Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros [https://www.seopros.org/]. 00:30 Google Quality Raters Guide [https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf] Updated: The panel discuss the changes to the Google Raters Guidelines. References: Search Engine Land [https://searchengineland.com/google-quality-raters-guidelines-update-december-2019-326048] and SEM Post [http://www.thesempost.com/google-quality-rater-guidelines-intro-bias-political/] 04:08 Quality Raters Guide Changes How Local Results are Reviewed: Terry noted that another change to the guidelines was that local results are to be reviewed by raters in that area. 07:02 Only 2% Of Users go Past Page 1 in SERPs : The panel discus the why's and hows of the new data indicating only a few people are going past page 1 in SERPs. 09:50 No Click Searches Reach 50%: Bill made the point that source is lacking in credibility so data should be viewed in this light.. 16:40 New QRG Seeking More Details: In the discussion the panel talked about the changes indicates Google is looking for more details in content with more diversity of domains, beliefs and topics. 18:10 Google Adds Package Tracking to SERP [https://searchengineland.com/package-tracking-on-googles-search-results-page-is-coming-to-more-carriers-326036]: Google extended this service to more firms and relaxed the criteria some to enable more services to take advantage of Google's service. 20:17 Google and Genius Litigation [https://searchengineland.com/genius-sues-google-and-lyricfind-for-more-than-400-million-in-damages-325925]: The panel discuss the validity and possible outcomes from the litigation. iTunes [http://itunes.apple.com/us/podcast/seodojo-radio/id398892573] and the Dojo Radio iPhone App [http://itunes.apple.com/us/app/seodojo-radio/id396660450?mt=8]!