The Lisa Pezik Show

210 | Get Seen Online Everywhere with Lisa Simone Richards

The saying goes, if you build it, they’ll come, but what if you built it and no one came? You get stuck wondering if what you built isn’t good enough, if you’ll have to spend hundreds of thousands of dollars to get the word out or spend every spare second of your life creating new content on social media. Wasted time, money and effort is defeating at all levels of business which is why Lisa Simone Richards works with online coaches to break through the noise and get seen online everywhere. Through her free workshops, masterclasses and mentorship program, she gives entrepreneurs the insider secrets on how to get exposure and reach more people without spinning their wheels on social media or wasting money on Facebook ads. Her clients learn the lather-rinse-repeat formula for more visibility which makes them more sales. They go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry and building their authority expert status getting featured on major media like FOX, NBC, Forbes, Inc., and more. In today’s episode Host Lisa Pezik sits down with Lisa Simone Richards to discuss: 5:00 why you don’t want to be a best kept secret 6:00 why PR is rarely a one and done and why landing a big publication like Oprah or Forbes may not be THE best way to put money in your bank account 7:30 the ABCs of visibility  10:30 why you need to figure out your visibility first 11:20 what role social media plays for businesses just getting started 11:45 how to pitch yourself as a guest on any platform 13:45 the ladder of publicity: three types or publicity you need to consider and in which order to execute 20:05 the don’ts of public relations 22:55 why it’s good to be bored of your own content 26:10 how consistency builds the know, like and trust factor across all platforms Links from today’s episode: www.lisasimonerichards.com [https://www.lisasimonerichards.com/] FREE 2-Day Get the Word Out Workshop [https://www.finallygetthewordout.com/] FREE Perfect Pitch Podcast Template [http://www.theperfectpodcastpitch.com/podcast-pitch] FREE Quiz: How Should You Get Visibility Online as a Coach [https://www.lisasimonerichards.com/quiz] 6-Month Online Visibility Accelerator Mentorship Program [https://www.theonlinevisibilityaccelerator.com/] Work with Lisa Pezik: If you’re looking to grow your existing company, we’d love to help with your digital content at lisapezik.com [http://www.lisapezik.com] Sign up for the course and learning style you prefer best here.  [https://www.lisapezik.com/site/products-and-programs-new] If you loved this episode and want to learn more about and from Lisa you can order one of her books here [https://www.lisapezik.com/site/author-lisa-pezik-copy]. That’s right, Lisa is a best-selling author and has written two books: “Women Who Illuminate” and “The Beauty of Authenticity.”

209: The Emotional Side of Entrepreneurship with Amber Hawley

Amber Hawley is a licensed therapist and lifestyle strategist who works with entrepreneurial individuals and couples with the personal side of business. She is the owner of a group therapy practice in Silicon Valley, host of The Easily Distracted Entrepreneur podcast, wife, mom of three kids, and Marvel movie super fan. Amber originally worked in the tech industry but her love for people led her to pursue a career where meaningful relationships are at the center of everything she does. In episode 209 of The Lisa Pezik Show, Amber and Lisa discuss: 5:09 the go go go hustle of entrepreneurship  7:01 when something goes wrong in your life 7:51 hitting rock bottom 9:03 signs of burnout 12:45 hiring well before your business needs it 14:20 the never do again list 16:03 why training new hires isn’t a burden 19:40 it's not worth it, I’ll do it all myself mentality 21:10 the hiring crisis 23:02 making the space for communication   26:37 importance of energy management 31:40 what’s happening next Want more from Amber? Be sure to check out amberhawley.com [https://amberhawley.com/] where she is busy helping high-achieving, easily distracted entrepreneurs with mindset & strategies to stop suffering for success. And don’t miss out on The Easily Distracted Entrepreneur Podcast [https://amberhawley.com/podcast/] where she aims to make the entrepreneurial journey less lonely and a lot more fun! Connect with Amber on all the social media platforms: YouTube [https://www.youtube.com/channel/UCq6RYdSVtbEOpzomog4OUCg] Instagram [https://www.instagram.com/itsamberhawley/] Linkedin [https://www.linkedin.com/in/amberhawley/] Facebook [https://www.facebook.com/mybizbestie] And of course if you’re looking to grow your existing company, we’d love to help with your digital content at lisapezik.com [http://www.lisapezik.com] Sign up for the course and learning style you prefer best here.  [https://www.lisapezik.com/site/products-and-programs-new] If you loved this episode and want to learn more about and from Lisa you can order one of her books here [https://www.lisapezik.com/site/author-lisa-pezik-copy]. That’s right, Lisa is a best-selling author and has written two books: “Women Who Illuminate” and “The Beauty of Authenticity.”

208: Eight Steps to a Funny Viral Sales Video with Joseph Wilkins

Have you ever wondered how to make viral videos for your business? If yes, then you won’t want to miss Episode 208 of The Lisa Pezik show, where Joseph Wilkins, Founder of FunnySalesVideos.com, gives you his eight simple steps to build attention-grabbing viral style sales videos that entertain viewers into making an immediate purchase. With two decades of experience, Joseph has worked with some of the biggest and best brands out there and has developed a strategy to help you use humor to go viral, make sales, and exponentially increase your business. He is uniquely positioned to give your business the inside track with his years of experience in television and the online space, that includes hundreds of millions of views for his customers and millions in tracked sales.   In episode 208 of The Lisa Pezik Show, Joseph and Lisa discuss:   2:36 is it better to be ignored or look silly 6:31 why marketing is like a salad 10:02 how long should your sales videos be 11:37 why people stop watching videos 14:04 how to earn the right to sell 15:30 why you can't build a sales campaign around guessing  17:01 the 8 step process 17:09 step 1 : understand who you’re talking to 21:42 step 2 : brainstorm 50 bad ideas 24:02 step 3 : scripting 28:27 step 4 : add in the comedy 34:25 step 5 : production 43:10 step 6 : visuals                                                                                                                                                                                    Want more from Joseph? Be sure to check out FunnySalesVideos.com [https://funnysalesvideos.com/] where you can learn to create memorable stories that stand out and drive predictable sales. If you’re ready to start your own funny sales video Joseph and his team are ready to start brainstorming today [https://funnysalesvideos.com/#MY%20FORM] or you can always click here [https://funnysalesvideos.com/ebook/] for your own 8 step guide to creating your own funny video.   Connect with Joseph on all the social media platforms:  Linkedin [https://www.linkedin.com/feed/update/urn:li:activity:6842188640030887936/] Instagram [https://www.instagram.com/funnysalesvideos/] Facebook [https://www.facebook.com/FunnySalesVideos/]

207: Using Your Values to Stand Out in Business with Ashlee Sang

If you are a visionary entrepreneur that wants to grow your impact and business in a way that is rooted in values and propelled by purpose this episode with Ashlee Sang is perfect for you. Ashlee is passionate about the small, personal, & professional changes anyone can make to improve their lives, their business, and the environment. In episode 207 of The Lisa Pezik Show, Ashlee and Lisa discuss: 6:30 recognizing your core values and core audience when growing a business  7:00 the impact your values have on your decision making process 8:01 why some decisions in your business are an easy yes or a quick no 9:45 strive for consistency in your business and personal life  11:39 standing up for your values in order to stand out 12:37 how to find your companies true values  13:14 why you should stand for your values 16:31 learning about yourself when out of your comfort zone 19:21 having the courage to go into the unknown  Want more from Ashlee? At Ashlee Sang Consulting [https://ashleesang.com/] you will be coached to stand up for your core values and shown how to grow your business. Connect with Ashlee on all the social media platforms: Linkedin [https://www.linkedin.com/in/ashleesang/] Instagram [https://www.instagram.com/ashleesangconsulting/] Facebook [https://www.facebook.com/ashleesangconsulting] Twitter [https://twitter.com/AshleeSang] And of course if you’re looking to grow your existing company, we’d love to help with your digital content at lisapezik.com [http://www.lisapezik.com] Sign up for the course and learning style you prefer best here.  [https://www.lisapezik.com/site/products-and-programs-new] If you loved this episode and want to learn more about and from Lisa you can order one of her books here [https://www.lisapezik.com/site/author-lisa-pezik-copy]. That’s right, Lisa is a best-selling author and has written two books: “Women Who Illuminate” and “The Beauty of Authenticity.”

206: How to Sell Successfully and Authentically with Nikki Rausch

Were you ever told that in order to sell you had to drive in the pain point? Maybe you were the buyer and you were told “if you really care about your business you’ll make this purchase.” In both cases it feels kind of gross, right? If these or similar situations left you feeling like sales were gross, Nikki Rausch, CEO of Sales Maven [https://yoursalesmaven.com/], is here with good news: sales can be authentic, selling can be kind and you don’t have to lose your soul in the process.  With 25+ years of experience selling to prestigious organizations like The Bill & Melinda Gates Foundation and NASA, Nikki shattered sales records and received “top producer” awards along the way.  Nikki has the unique ability to transform the misunderstood process of “selling” and today she helps entrepreneurs and small business owners to sell successfully and authentically. In Episode 206 of The Lisa Pezik Show, Nikki and Lisa discuss: 6:09 what buying signals are and ways to act on those signals 7:42 what not to say when someone asks for your pricing 9:37 what the selling staircase is and why it’s important to know what step you are on 11:58 the two big missteps we make (in business and in life) 20:08 what you need to do in order to gain long-term referrals 23:32 why you shouldn’t chase clients 25:53 how to ask permission to sell to someone 32:39 why it’s a good thing to attract and repel customers If you love this episode and want to connect with Nikki you can sign up for her classes or hire her as a keynote speaker at yoursalesmaven.com [https://yoursalesmaven.com/] An engaging speaker, she shares the secrets of her sales success through keynote speeches and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients.  Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform. Connect with Nikki  on all the social media platforms: https://www.facebook.com/yoursalesmaven/ [https://www.facebook.com/yoursalesmaven/] https://www.instagram.com/your_sales_maven/ [https://www.instagram.com/your_sales_maven/] https://www.linkedin.com/in/nicolerausch/ [https://www.linkedin.com/in/nicolerausch/] If you are needing to get your business in front of more customers, learn how we help our clients do just that and take a look at our SalesBooster Online Lead Generation Business. [https://www.salesbooster.ca/]  And of course if you’re looking to grow your existing company, we’d love to help with your digital content at lisapezik.com [http://www.lisapezik.com] Sign up for the course and learning style you prefer best here.  [https://www.lisapezik.com/site/products-and-programs-new] If you loved this episode and want to learn more about and from Lisa you can order one of her books here [https://www.lisapezik.com/site/author-lisa-pezik-copy]. That’s right, Lisa is a best-selling author and has written two books: “Women Who Illuminate” and “The Beauty of Authenticity.”