The USPCA Presents

USPCA Webinar 21 - Redefining the Paradigm: Flourishing in a Rapidly Changing World with Chef Deb

Special webinar to help you adapt your business plan to address changing consumer norms. Where you will be Redefining the Paradigm in Culinary Businesses: Flourishing in a Rapidly Changing World. Consumers were already moving to living more of their lives at home before the pandemic. Covid rapidly and greatly accelerated that trend as people were forced to stay at home. Studies have shown that it can take anywhere from 18 to 254 days for a person to form a new habit and an average of 66 days for a new behavior to become automatic. We're now 22 months into a new way of living and peoples' habits and expectations have clearly changed. If you haven't adjusted your business model to address a host of new opportunities you are probably missing out. Join Chef Deb Cantrell for a look at these trends and how to shift your business plan to take advantage of a whole new way to look at being a Personal Chef. Chef Deb is a culinary business coach who helps culinary professionals across the country, grow their businesses and create a life they love. She has been in the culinary industry for over 18 years now - she started out as a certified Personal Chef. Since then, Deb has operated a variety of culinary businesses, including a restaurant and an award-winning, 7-figure meal delivery company in Fort Worth, TX. Her experience in the culinary world naturally led her to mentor other culinary business owners and write a #1 Amazon bestselling book, “So You’re a Chef Now What?” She's spoken at several culinary conferences including the USPCA and the American Culinary Federation and has appeared in several local and national publications. Through her books, webinars, membership, coaching programs, marketing services and workshops, she has helped culinary business owners clarify their vision, refine their brand, streamline their processes, create consistency of income, and grow! Learn more about Chef Deb: https://www.chefdeb.com [https://www.chefdeb.com] * Instagram: https://www.instagram.com/chefdebcoaching [https://www.instagram.com/chefdebcoaching] * Facebook: https://facebook.com/chefdebcoaching [https://facebook.com/chefdebcoaching] * LinkedIn: https://www.linkedin.com/in/debcantrell/ [https://www.linkedin.com/in/debcantrell/] Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA:  * Website: https://www.uspca.com/ [https://www.uspca.com/] * LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/ [https://www.linkedin.com/company/united-states-personal-chef-association/] * Facebook: https://www.facebook.com/USPCAchefs/ [https://www.facebook.com/USPCAchefs/] * Instagram: https://www.instagram.com/uspca/ [https://www.instagram.com/uspca/] * YouTube: https://www.youtube.com/user/USPersonalChefsAssn [https://www.youtube.com/user/USPersonalChefsAssn] * Twitter: https://twitter.com/USPCA [https://twitter.com/USPCA] * Pinterest: https://www.pinterest.com/personalchefasn/ * Medium: https://medium.com/@USPCA [https://medium.com/@USPCA] * Modernmeal: https://www.modernmeal.com/user/uspca * Medium Covid packet link: https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835?sk=5626bb3a192e2dc4be12004de2c0afe0 #personalchef #uspca #uspersonalchefassociation #personalchefbusiness #chefdeb #changingworldandsmallbusiness #smallbusiness

USPCA Webinar 20 - Set Yourself Apart with Amanda Richardson

How to set yourself apart? Tired of the traditional rat race? Tired of 'selling' and being under valued? Do you find it hard to get noticed in a saturated industry? Join us and learn how to distinguish yourself from the competition. & Lean into your personal creativity and how it allows you to increase your prices. Amanda Richardson (President/CEO @Amanda Richardson Photography) Amanda Richardson specializes in brand and food photography with a focus on marketing strategies for Culinary and Event Professionals throughout the United States. She developed her skills and experience while owning and operating both a niche catering and event planning firm for over a decade, and now is fulfilling her dream of supporting her peers through the art of Photography. By combining her creativity with her intimate knowledge of the event industry Amanda is able to speak to and understand the pain and challenges that vendors face every day. Amanda is the owner and CEO of Amanda Richardson Photography as well as the Publishing Editor of the RAISE YOUR Brand Magazine. She is speaking at this year's Wedding MBA Conference in November, has been featured on their podcast, is a regular guest speaker for the USPCA, and has contributed to USPCA’s blog and podcast. She is also a contributing author to the Timeline Genius community, Planner’s Lounge, and teaches Personal Branding Masterclasses to a variety of Entrepreneurial Facebook Groups. * Link for slides: https://amandarichardsonphoto.ck.page/bfb597a6bd [https://amandarichardsonphoto.ck.page/bfb597a6bd]    * Link for magazine: https://amandarichardsonphoto.ck.page/a429711f7e [https://amandarichardsonphoto.ck.page/a429711f7e] Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA:  Website: https://www.uspca.com/ [https://www.uspca.com/]  LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/ [https://www.linkedin.com/company/united-states-personal-chef-association/]  Facebook: https://www.facebook.com/USPCAchefs/ [https://www.facebook.com/USPCAchefs/]  Instagram: https://www.instagram.com/uspca/ [https://www.instagram.com/uspca/]  YouTube: https://www.youtube.com/user/USPersonalChefsAssn [https://www.youtube.com/user/USPersonalChefsAssn]  Twitter: https://twitter.com/USPCA [https://twitter.com/USPCA]  Pinterest: https://www.pinterest.com/personalchefasn/ [https://www.pinterest.com/personalchefasn/]  Medium: https://medium.com/@USPCA [https://medium.com/@USPCA]  Modernmeal: https://www.modernmeal.com/user/uspca [https://www.modernmeal.com/user/uspca]   Medium Covid packet link: https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835?sk=5626bb3a192e2dc4be12004de2c0afe0 [https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835?sk=5626bb3a192e2dc4be12004de2c0afe0]

USPCA Webinar 19 - Using Search Engine Optimization (SEO) In Your Marketing Plan with Jade Pruett

Thank you for joining us for USPCA Webinar 19 - Using Search Engine Optimization (SEO) In Your Marketing Plan Marketing is a multi-functional process.  Part of it is your own engagement in your communities, another is your client base itself and their ability to serve as references and, finally, fully leveraging the power of social media and the internet to pull it all together. In our Marketing for Personal Chefs program, we will cover the tools personal chefs need to know to build their own marketing campaigns and boost their businesses. The presentation includes:  * What is Marketing?   * Marketing Tools Personal Chefs Should Know  * How To Build A Campaign  * A Sample Campaign Jade Pruett is a Search Engine Optimization (SEO) Specialist based out of Atlanta, Georgia. Throughout her career, she has worked with major brands including CNN, Business Insider, HelloFresh, and lululemon. She now owns Mind Over Marketing, a boutique SEO agency serving service-based businesses owners, including lawyers, therapists, and Personal Chefs. Thank you for taking the time to watch this webinar and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA:  * Website: https://www.uspca.com/ [https://www.uspca.com/] * LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/ [https://www.linkedin.com/company/united-states-personal-chef-association/] * Facebook: https://www.facebook.com/USPCAchefs/ [https://www.facebook.com/USPCAchefs/] * Instagram: https://www.instagram.com/uspca/ [https://www.instagram.com/uspca/] * YouTube: https://www.youtube.com/user/USPersonalChefsAssn [https://www.youtube.com/user/USPersonalChefsAssn] * Twitter: https://twitter.com/USPCA [https://twitter.com/USPCA] * Pinterest: https://www.pinterest.com/personalchefasn/ [https://www.pinterest.com/personalchefasn/] * Medium: https://medium.com/@USPCA [https://medium.com/@USPCA] * Modernmeal: https://www.modernmeal.com/user/uspca [https://www.modernmeal.com/user/uspca] * Medium Covid packet link: https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835?sk=5626bb3a192e2dc4be12004de2c0afe0 [https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835?sk=5626bb3a192e2dc4be12004de2c0afe0]

USPCA Webinar 18 - Mastering Your Personal Brand with Amanda Richardson

Your Personal Brand defines who you are and makes you stand out because someone is ultimately going to relate to something in your story. These do not have to be earth-shattering or super personal parts of your life or yourself, but they should give everyone a peek into who you are. Personal Branding elevates your brand because people get to see behind-the-scenes! Both in your business and your personal life. You are unique and special. You are sharing your gifts with the world, don’t be shy about why you do what you do and who you do it for! Attending this webinar you will learn: * Learn what Personal Branding IS and why it is vital to your business  * Learn why you need Personal Brand Imagery for your website  * How it can land you your ideal, high-end clients  * Live website image critique! And Amanda has two special offers. Fist, if there are chefs ready to take a bold step and share their website URL in advance, she will offer a gentle critique with actionable suggestions just for you.  If you're interested email Amanda at amanda@amandarichardsonphoto.com. To learn more about Amanda Richardson:  * Website: https://amandarichardsonphoto.com [https://amandarichardsonphoto.com] * Facebook: https://www.facebook.com/amandarichardsonphoto [https://www.facebook.com/amandarichardsonphoto] * Instagram: https://www.instagram.com/amandarichardsonphotography/ [https://www.instagram.com/amandarichardsonphotography/] * LinkedIn: https://www.linkedin.com/in/amandalorenrichardson/ [https://www.linkedin.com/in/amandalorenrichardson/] Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA: * Website: https://www.uspca.com/ [https://www.uspca.com/] * LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/ [https://www.linkedin.com/company/united-states-personal-chef-association/] * Facebook: https://www.facebook.com/USPCAchefs/ [https://www.facebook.com/USPCAchefs/] * Instagram: https://www.instagram.com/uspca/ [https://www.instagram.com/uspca/] * YouTube: https://www.youtube.com/user/USPersonalChefsAssn [https://www.youtube.com/user/USPersonalChefsAssn] * Twitter: https://twitter.com/USPCA [https://twitter.com/USPCA] * Pinterest: https://www.pinterest.com/personalchefasn/ [https://www.pinterest.com/personalchefasn/] * Medium: https://medium.com/@USPCA [https://medium.com/@USPCA] * Modernmeal: https://www.modernmeal.com/user/uspca [https://www.modernmeal.com/user/uspca]  * Medium Covid packet link: https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835?sk=5626bb3a192e2dc4be12004de2c0afe0 [https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835?sk=5626bb3a192e2dc4be12004de2c0afe0]

USPCA Webinar 17 - Diversifying Your Offerings in 2021 with Chef Deb

Diversifying Your Offerings in 2021 To Disaster-Proof Your Business  In this hour-long, interactive webinar you will learn:  * Examples and ideas of what other chefs have done;  * How to think through and develop an offering for your unique business;  * When NOT to diversify your offerings;  * A checklist to test your idea before you put it out to the world   Worksheets:  * Disaster-Proof Your Business Worksheet: https://www.chefdeb.com/wp-content/uploads/2021/01/Chef-Deb-Disaster-Proofing-Your-Business-Aug-2020-Worksheet-2020-1.pdf [https://www.chefdeb.com/wp-content/uploads/2021/01/Chef-Deb-Disaster-Proofing-Your-Business-Aug-2020-Worksheet-2020-1.pdf]   * Analyze Your New Offerings Checklist Worksheet: https://www.chefdeb.com/wp-content/uploads/2021/01/Chef-Deb-Analyze-Your-New-Ideas-Worksheet.pdf [https://www.chefdeb.com/wp-content/uploads/2021/01/Chef-Deb-Analyze-Your-New-Ideas-Worksheet.pdf]  Chef Deb is a culinary business coach who helps culinary professionals across the country, grow their businesses and create a life they love. She has been in the culinary industry for over 18 years now - she started out as a certified Personal Chef. Since then, Deb has operated a variety of culinary businesses, including a restaurant and an award-winning, 7-figure meal delivery company in Fort Worth, TX. Her experience in the culinary world naturally led her to mentor other culinary business owners and write a #1 Amazon bestselling book, “So You’re a Chef Now What?” She's spoken at several culinary conferences including the USPCA and the American Culinary Federation and has appeared in several local and national publications. Through her books, webinars, membership, one-on-one coaching programs, marketing services and workshops, she has helped culinary business owners clarify their vision, refine their brand, streamline their processes, and create consistency of income.   To learn more from Chef Deb use the links below: * Website: https://www.chefdeb.com [https://www.chefdeb.com] * Facebook: https://www.facebook.com/chefdebcoaching [https://www.facebook.com/chefdebcoaching] * LinkedIn: https://www.linkedin.com/in/debcantrell/ [https://www.linkedin.com/in/debcantrell/] * Instagram: https://www.instagram.com/chefdebcoaching/  [https://www.instagram.com/chefdebcoaching/ ] Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking!  Learn more about the USPCA: * Website: https://www.uspca.com/ * LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/ * Facebook: https://www.facebook.com/USPCAchefs/ * Instagram: https://www.instagram.com/uspca/ * YouTube: https://www.youtube.com/user/USPersonalChefsAssn * Twitter: https://twitter.com/USPCA * Pinterest: https://www.pinterest.com/personalchefasn/ * Medium: https://medium.com/@USPCA * Modernmeal: https://www.modernmeal.com/user/uspca [https://www.modernmeal.com/user/uspca] * Medium Covid packet link: https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835?sk=5626bb3a192e2dc4be12004de2c0afe0 [https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835?sk=5626bb3a192e2dc4be12004de2c0afe0] #personalchef #uspca #chefdeb #chefdebcoaching #personalchefcoaching #diversifyingyourofferings #larrylynch #unitedstatespersonalchefassociation #uspersonalchefassociation #personalchefbusiness #personalcheffing #2021personalchef