
App Marketing Secrets
Podcast von Sean Casto
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Have you ever wondered how billion-dollar mobile apps reach extraordinary growth in such short periods of time? The truth is, extraordinary growth can only be achieved with extraordinary focus. In this episode, Sean shares the importance of focus when creating a successful mobile app business and how you can leverage, maximize, and strengthen yours. Show Highlights: * The real chokeholds for any mobile app business [1:22] * Why strategy is the easy part and execution is much harder [2:32] * The surprising factor holding most app business owners back [3:08] * Why your app’s success relies less on features and more on marketing [4:13] * The 3 crucial types of traffic you need to focus on [5:03] Need help marketing your app? Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below. https://www.preapps.com/app-marketing-services/podcast-optin [https://www.preapps.com/app-marketing-services/podcast-optin]

Most mobile app business owners dream of having their app acquired by one of the tech giants. This dream came true for Fitbit, for a whopping $2.1 billion dollars. In this episode, Sean shares the 3 fundamental steps Fitbit took to go viral, skyrocket their valuation, and get acquired by Google. If you follow these steps, your mobile app business can do the same. Show Highlights Include: * What Fitbit CEO, James Park, says contributed to their extraordinary growth [1:41] * Why integrating social platforms isn’t enough to make your app go viral [3:40] * One blogger’s steamy discovery in Fitbit’s public community data [4:29] * What James Park wishes Fitbit had done sooner [5:44] * How Uber, Tinder, and Angry Birds created multiple streams of revenue [6:26] Mentioned on the Show: * Ep #22: How to Maximize Revenue of Your Mobile App Business [https://podcasts.apple.com/ca/podcast/how-to-maximize-revenue-of-your-mobile-app-business/id1498096630?i=1000479365313] Need help marketing your app? Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below. https://www.preapps.com/app-marketing-services/podcast-optin [https://www.preapps.com/app-marketing-services/podcast-optin]

According to MLB Hall of Famer Derek Jeter, to be successful you have to fail 70% of the time. Like in baseball, successful mobile app businesses must consistently fail to achieve greatness. In this episode, Sean is sharing how incredibly important it is for mobile app CEOs to embrace failure and see it as a step to success. Show Highlights Include: * The secret to Derek Jeter’s success [1:26] * Are you failing backward or failing forward? [3:08] * The real reason you’re not getting what you want right now [4:34] * A simple exercise to try if you’re feeling stuck with your app business [4:56] * Why you need to look at your mobile app from a new lens [6:10] Need help marketing your app? Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below. https://www.preapps.com/app-marketing-services/podcast-optin [https://www.preapps.com/app-marketing-services/podcast-optin]

What do the CEOs of Twitter, Airbnb, and TikTok all have in common? Besides having billion dollar apps, they each focus on the same three things every single day. In this episode, Sean is sharing how you can stop working in your mobile app business and start working on making it wildly successful. Show Highlights Include: * The real difference between working in and on your business [1:20] * The 3 steps Tom Watson took to skyrocket IBM’s growth [3:07] * Why you are the pilot of your mobile app business [5:30] * What million-dollar CEOs spend the majority of their time doing [6:07] * How to get out of the weeds so you can focus on your vision [7:10] If you’re getting value from these episodes, we would really appreciate you leaving a review on Apple Podcasts. Need help marketing your app? Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below. https://www.preapps.com/app-marketing-services/podcast-optin [https://www.preapps.com/app-marketing-services/podcast-optin]

95% of apps are free to download. Tinder is one of those mobile apps, yet somehow it makes 120 million dollars in sales per month. In this episode, Sean is sharing how mega-successful apps like Tinder make millions of dollars without charging per download and the best way to maximize the revenue of your mobile app business. Show Highlights Include: * Why the days of offering paid apps will soon be obsolete [1:13] * The secret to maximizing revenue [2:25] * What the ultimate goal of a value ladder is [3:29] * Why you can’t expect users to marry your app after downloading it [4:34] * The lucrative, exact steps in Tinder’s value ladder [6:47] Need help marketing your app? Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below. https://www.preapps.com/app-marketing-services/podcast-optin [https://www.preapps.com/app-marketing-services/podcast-optin]