BobCast - The Digital Marketing Podcast

Driving GTM (Go-to-Market) across Global Marketing Teams

Summary In this episode of Bobcast, host Bob Tripathi speaks with Lisa Vecchio, a seasoned global marketing leader, about her extensive experience in B2B marketing across various countries. They discuss the importance of understanding cultural nuances in marketing, the challenges of creating integrated global to local strategies, and the impact of AI on the marketing landscape. Lisa shares insights on effective go-to-market strategies, the evolving role of marketing in demand generation, and the significance of collaboration between marketing and sales teams. Additionally, they touch on the need for diversity in leadership roles and offer career advice for aspiring marketers.   Takeaways * Global marketing requires understanding cultural nuances. * Integrated strategies are essential for global to local marketing. * Local relevance is key in adapting campaigns. * Regulatory differences impact marketing strategies significantly. * Collaboration between marketing and sales is crucial for success. * AI is transforming the marketing landscape. * Key performance indicators should focus on revenue and retention. * Diversity in leadership roles is still lacking in marketing. * Curiosity and continuous learning are vital for career growth. * Building relationships within teams enhances collaboration.   Chapters 00:00 Introduction to Global Marketing Dynamics 02:18 Cultural Nuances in Global Marketing 05:37 Building Integrated Global to Local Strategies 08:43 Adapting Campaigns for Local Markets 12:10 Creating Effective Go-to-Market Frameworks 15:51 The Importance of Cross-Functional Collaboration 18:59 Marketing's Evolving Role in Demand Creation 21:02 Building Collaborative Relationships Between Sales and Marketing 26:33 The Impact of AI on Marketing 32:04 Measuring Success: Key Performance Indicators in B2B Marketing 37:18 Navigating Gender Dynamics in Leadership 39:41 Career Advice: Embracing Curiosity and Forgiveness 40:28 Closing   About Lisa Vecchio: Lisa is an experienced global leader in B2B SaaS marketing. A marketer by design, with firm believer that B2B marketing doesn't have to be boring 😵‍💫 - it should be human first. Lisa gets her energy from strengthening marketing’s role as a revenue driver & leading a GTM in partnership with sales, customer success & product teams. What gets her really excited though, is telling stories across the whole funnel to contribute to brand awareness, revenue growth & retention - all while empowering and leading global teams to help us get there. Originally from New Jersey, Lisa's career transitions across the world of SaaS has enabled her to relocate from New York to Melbourne to London.  https://www.linkedin.com/in/lisavecchio/

Mastering Mindfulness & Mental Health in the Workplace

In this episode of Bobcast, host Bob Tripathi speaks with Carolina Mello about the intersection of mindfulness, holistic healing, and corporate wellness. Carolina shares her journey from a tech career to becoming a holistic healer, emphasizing the importance of breath and mindfulness in achieving mental well-being. They discuss the challenges of mental health in the workplace and how integrating mindfulness practices can enhance employee well-being and productivity. Carolina provides practical breathing exercises for stress relief and highlights the need for a balanced approach to work and personal life. Takeaways ► Mindfulness is essential for self-discovery and personal growth. ► Breathwork can significantly impact mental health and well-being. ► Corporate wellness programs should address the whole person, not just work performance. ► Mindfulness can be practiced in everyday activities, enhancing presence and awareness.  ► Stress and anxiety can manifest physically, making somatic healing important. ► Creating space for self-care is crucial for productivity and creativity. ► The breath is a powerful tool for regulating emotions and responses. ► Mental health discussions in the workplace are more important than ever post-COVID. ► Finding balance between work and personal life is key to avoiding burnout. ► Mindfulness practices require consistent effort to maintain their benefits.   Chapters 00:00Introduction to Mindfulness and Holistic Healing 03:02Carolina's Journey from Tech to Holistic Healing 06:12The Impact of Stress and the Need for Healing 08:52Understanding Somatic Healing and Its Importance 11:56The Role of Breath in Mindfulness Practices 15:07Mindfulness: A Path to Self-Discovery 18:13Corporate Wellness and Mental Health Post-COVID 21:04Creating a Unified Approach to Employee Well-Being 23:56Measuring Success in Corporate Wellness Programs 26:48Navigating Mental Health Conversations in the Workplace 29:55Practical Breathing Exercises for Stress Relief 33:11Conclusion and Resources for Further Learning   About Carolina Mello: Carolina's quest for knowledge and self-discovery has been a lifelong pursuit, beginning with a deep dive into existentialism during her adolescence and continuing through the interconnectedness of mind, body, and spirit. After a career in corporate, Carolina felt drawn back to her spiritual path, seeking deeper meaning and purpose. Specializing in somatic healing through breath, mindfulness, Eastern philosophy, and spirituality, she has trained extensively under esteemed master healers. Certified as a breathwork healer, somatic movement instructor, and yoga teacher, Carolina is devoted to creating a secure space for individuals to explore their inner landscape through breathwork and self-cultivation. Having experienced burnout and witnessed the rise of mental illness in the fast-paced corporate world, she now dedicates herself to guiding companies and individuals toward a balanced approach to well-being. https://www.carolinamello.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3otanJBMU5JNFdkcEdoQW50TTljNFZyRlZvQXxBQ3Jtc0tud20zU0Z6YzBDYUhZd2tzRklCcDU5bFA3ZFBBSV8xX1Foa2tDMF9YM0NubllMMnE5b3RKUnJRajl0empDUlhhbDhoZTdoWGI3ODg5TGUzcU4xa2RpWnhQb3F6ZDJhVlk2d0RTT0NhTTJmQ1Q2S2xfVQ&q=https%3A%2F%2Fwww.carolinamello.com%2F&v=2oeLQw6yFl4]   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGZvQkE5T1JOV1JQdzl2ZGkxX1I3SDU0SzY3QXxBQ3Jtc0trRG9YS2o5T1dTbVZlNWk5RnE2T05fMl8wMXhjZXZKYUlKYlhveVlNMUZCVER0SWdLenZpeDI0MnV2dms0YlYwbmxndWU0VXJjRFE5c0dHWkNsbHVYREs4TVQxX185cU5hbm1WRTdUM1VwaElTU0hyOA&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmellocarol%2F&v=2oeLQw6yFl4]   About Bob Tripathi : Bob Tripathi is a digital marketing leader with 20+ yrs of ecxperience working across B2B SaaS and B2C industries. Over the years, Bob has worked with companies like Discover, Sears, Asure Software and consulted with multiple companies including Marketo, Citrix, Act-on and many others.  As the host of BobCast, Bob brings unique individuals on his show from a variety of fields with the single biggest goal - to educate and inspire other human beings.  https://www.digitalsparxmarketing.com [https://www.digitalsparxmarketing.com]

Sports Marketing - Power of Social Media & Influencer Marketing in Women's Tennis

Summary In this episode of Bobcast, Bob Tripathi [https://www.linkedin.com/in/bobtripathi/] interviews Reshina Warren [https://www.linkedin.com/in/reshinawarren/], VP of Marketing and Social Media at the Women's Tennis Association (WTA). They discuss Reshina's journey in sports marketing, the role of the WTA in promoting women's tennis, and the importance of engaging new audiences through innovative content strategies. Reshina shares insights on influencer marketing, the impact of social media, and the challenges of addressing gender disparities in tennis attendance. The conversation highlights the evolving landscape of sports marketing and the efforts to elevate women's tennis on a global scale. Takeaways * Reshina's career path reflects the evolving nature of sports marketing. * The WTA aims to make women's tennis players household names. * International markets present unique opportunities for tennis branding. * Engaging new audiences is crucial for the growth of tennis.  * Content must resonate with both tennis enthusiasts and casual fans. * Viral content can significantly boost engagement and visibility. * Different social media platforms serve distinct purposes for marketing. * Influencer marketing is essential for reaching broader audiences. * Player engagement is key to authentic content creation. * Addressing gender disparities in attendance is an ongoing challenge.   Chapters 00:00 Introduction to Reshina Warren and Tennis Marketing 02:32 Reshina's Journey in Sports Marketing 05:07 The Role of WTA in Promoting Women's Tennis 07:52 International Reach and Brand Partnerships 11:47 Engaging New Audiences in Tennis 18:25 The Impact of Viral Content in Tennis 21:53 Navigating Content Boundaries and Brand Image 24:55 Influencer Marketing and Celebrity Engagement 27:35 Player Personalities and Content Creation 31:08 Key Marketing Metrics for Tennis 33:05 Addressing Gender Disparities in Tennis Attendance 37:27 Closing thoughts   About Speaker: Reshina Warren currently serves as VP of Marketing & Social Media at WTA Ventures. In her current role, she is responsible to expand the fan base and make players accessible. Prior to WTA Ventures, Reshina was the Director of Social Media Content Strategy & Analytics at USTA (United States Tennis Association) where she drove social media adoption and worked with 20+ influencers to strategically create content to reach new audiences.  https://www.linkedin.com/in/reshina-warren-591922b/ [https://www.linkedin.com/in/reshina-warren-591922b/]    About Bob Tripathi : Bob Tripathi is a digital marketing leader with 20+ yrs of ecxperience working across B2B SaaS and B2C industries. Over the years, Bob has worked with companies like Discover, Sears, Asure Software and consulted with multiple companies including Marketo, Citrix, Act-on and many others.  https://www.linkedin.com/in/bobtripathi/ [https://www.linkedin.com/in/bobtripathi/]

Marketing Leadership in Changing MarTech & AI Landscape

Summary In this engaging conversation, Bob Tripathi [https://www.linkedin.com/in/bobtripathi/] interviews Satyakam Das [https://www.linkedin.com/in/satyakamdas/], who shares his unique journey from a tech background to leading marketing strategies in large corporations. They discuss the evolution of marketing technology, the importance of AI, and the challenges of marketing in regulated industries. Satyakam emphasizes the need for emotional intelligence in leadership and offers valuable advice for aspiring leaders, including the importance of curiosity, patience, and risk-taking. Takeaways * Satyakam Das has a rich background in tech and marketing. * Transitioning from tech to marketing can provide unique insights. * Designing a marketing technology stack starts with business objectives. * Key components of a Martech stack include CRM, campaign management, and personalization. * Marketing in regulated industries requires strong partnerships with compliance teams. * AI is transforming marketing strategies and operational efficiency. * Emotional intelligence is essential for effective leadership. * Leaders should empower their teams to make decisions. * Taking risks is crucial for personal and professional growth. * Patience is necessary to see the impact of changes in marketing.    Chapters 00:00 Introduction to Satyakam Das and His Journey 03:06 Transition from Tech to Marketing 05:56 Designing a Marketing Technology Stack 12:05 Navigating Regulated Industries in Marketing 18:09 The Role of AI in Marketing Technology 26:59 Leadership Lessons and Personal Reflections 44:02 Closing   About Speaker: Satyakam Das is an outcome-driven and decisive marketing and product management senior leader with 20 years of experience in financial services, technology and healthcare industries across countries. He achieves consistent business growth and excels in scaling high-growth, public and private, and online and brick and mortar businesses. He partners with C-level leaders to build organizations, vision, roadmaps, capabilities and high-performing teams. He has held senior roles at Athletico and Discover where he helped high-growth businesses lines acquire and retain customers by building full-funnel marketing programs, MarTech and AdTech capabilities, digital products and user experiences. He holds an MBA degree from University of Michigan. https://www.linkedin.com/in/satyakamdas/ [https://www.linkedin.com/in/satyakamdas/]    About Bob Tripathi : Bob Tripathi is a digital marketing leader with 20+ yrs of ecxperience working across B2B SaaS and B2C industries. Over the years, Bob has worked with companies like Discover, Sears, Asure Software and consulted with multiple companies including Marketo, Citrix, Act-on and many others.  https://www.linkedin.com/in/bobtripathi/ [https://www.linkedin.com/in/bobtripathi/]

Enterprise PPC - Managing Paid Search at Scale

Managing Paid Search in large enterprises is a different ball game. Managing enterprise PPC campaigns involves not just managing millions of keywords but also managing big budgets, managing multiple stakeholders, building internal teams and importantly ensuring that other business units are not bidding against each other. In this episode of BobCast, our host Bob Tripathi dives deeper into the math driven world of Pay-Per-Click management. This presentation was part of Bob’s speaker presentation at Search Marketing Expo held in San Jose, California. In this Managing PPC at Scale podcast, you’ll learn: * Different Paid Search Team Models * How to Build Your PPC team * Characteristics of an Paid Search Manager * How to avoid PPC bidding wars * Why you should be managing PPC on Margins Have questions about digital marketing? Email Bob@bobtripathi.com [Bob@bobtripathi.com] and let us help improve your digital marketing. You can also click here [https://www.digitalsparxmarketing.com/free-resources/] to access additional digital marketing resources.