Diving Into Data

There Are Two Sides To Every Story

The coronavirus has introduced a new normal, one characterized by working from home and watching the stock market with fear and curiosity. On this episode of “Diving into Data,” TC Riley analyzes the numbers surrounding these two prevailing socio-economic topics today. The data is in and it isn’t so clear cut. Statistics prove that remote workers and the economy are churning along. But studies also give reason for caution, forecasting possible dangers ahead. Remote work is popular among employees, with 74% saying working remotely would make them less likely to leave the company. But conversely, remote employees report feeling disconnected from their team. This consequence may have lasting effects on business, efficiency, and innovation. For high-security jobs, less than 50% of workers feel they have the proper security training to work safely from home. Since coronavirus kickstarted the at-home workday, the US economy is test-driving this new normal, uncertain of lasting repercussions. The stock market is doing well despite the pandemic, thanks to Big Tech. At 22% of the S&P, these companies are a backbone to the economy. Their power is also what makes them vulnerable. As the government increases scrutiny over companies like Apple, Google, Microsoft, and Facebook, the stock market pauses with bated breath. Meanwhile, self-taught day traders are at home making small investments using apps like Robinhood. Are these users inflating the market, or helping cushion the blow?

The Data Dividend Project: Delightful, Delusional or Disaster?

On this week's episode of Diving Into Data [https://marketscale.com/industries/podcast-network/diving-into-data/], TC [https://marketscale.com/industries/contributors/thomas-riley/] takes a look at the Data Dividend Project [https://www.datadividendproject.com/], led by former presidential candidate Andrew Yang [https://www.yang2020.com/], and how Californians are trying to take back control of their personal data. We also touch on the return of sports in a COVID world and what that looks like. In our main topic this week, we explore the ins-and-outs of the Data Dividend Project. What is the goal of the project and what kind of impact could it have? What are some of the challenges this movement could face and what could be the unintended consequences. While the logic behind the movement is strong, its still hard to get past the old saying that 'if you aren't paying for the product, you are the product.' Our second topic this week dives into the return of professional sports in the US. While every sports fan is excited to live action again, what kind of financial hit are these teams and leagues taking? And what are the challenges of pulling it off? The only thing we can be certain of is that this is the ultimate opportunity to innovate (in both sports and the business world) and improve experiences for fans and customers alike. Sit back, relax, grab a drink, practice social distancing... And let's dive into some data.

How Data Drives a COVID World

On this week's episode of Diving Into Data, TC explores the importance and challenges of data security in healthcare and public health, specifically as it relates to operating in a COVID World. TC also discusses the utilization of Martech to overcome some of the challenges marketers might be facing and how it is more important than ever. Our main story this week discusses the challenges and opportunities around data security in a COVID world. There is no defined playbook for how you can securely and legally capture the level of data that public health officials need, so what are companies doing? Do people trust that this data will only be used for Public Health? And what are some example of companies navigating these murky waters? Our second segment today discusses how Martech has never been more important and why it is so critical for companies to be utilizing this data and technology. Things might get tougher before they get better, but effective marketing technology can help guide you through stormy seas. Sit back, relax, grab a drink, practice social distancing... And let's dive into some data.

The Times They Are A-Changin’: Employees & Education

On this week's episode of Diving Into Data, we take a look at some significant changes happening in two specific areas: employees and education. Specifically, the impact of the freeze of H-1B Visas for the rest of 2020 and the ways that the higher education world is changing. For our first topic, TC dives into the recent freeze by the government of the H-1B Visa program. What does that freeze actually entail and why it matters, specifically to those of us in the data world. We also look at what the reaction has been from American Companies and Professional Organizations, while considering what the long-term impact of changes to the H-1B program could entail. For our second topic, TC dives into the changing world of higher education. We touch on the potential K1 Visa issues that could arise for students this fall that attend universities that go 100% online, but also look at the way higher education could be overdue for some changes. Is it really worth paying that massive tuition bill to attend a large university, if you're getting the same online experience and education that you could get at a community college? People have said for years that our higher education system needs to change and COVID might just accelerate the reality of those changes. Sit back, relax, grab a drink, practice social distancing, and let's dive into some data.

Why Is This Still Not Working?

On this week's episode of Diving Into Data, TC takes a break from exploring data in current events and helps you understand how you can actually USE data in your business. Everyone wants to use data and say they are data-driven, but what does that actually take? Why do so many companies relentlessly attempt to utilize data in their business decisions and fully intend on getting value from it, yet fail to actually see the results they desire? As they say, the road to hell is paved with good intentions... TC shares how the acronym DAPP (Digestible, Actionable, Presentable, Practical) can be a guide for ensuring businesses actually see the value from this investment in and utilization of data. This acronym should be considered by anyone in the data world anytime they're starting on a project, and by ensuring that the final product is compliant with DAPP, you'll ensure that it actually WILL start working! Sit back, relax, grab a drink, practice social distancing... And let's dive into some data.