Driving Brand Growth

Developing Consistent Creative Experiences for Your Brand with Anton Borkel

What do Elizabeth Harmon (the Queen’s Gambit), brain surgeons, NBA players, and eSports pros all have in common? You'll have to watch this episode to find out. We had the pleasure of sitting down with Anton Borkel, Principal Marketing Creative Director on League of Legends and Wild Rift for Riot Games. We covered a lot of ground, including how passionate gamers are and how valuable it is to put yourself in their shoes when developing creative and marketing content. It's rare to find an industry where your audience wants to express themselves through forms of competition, cosplay, fanart, and high engagement on content. Their goal is always to reward that passion with creative product experiences. Tapping into that passion from the players has become a North Star for their team. In this episode, Anton shares what it’s like keeping up with demand in a high-growth industry and being pushed into hyper-mode by a global pandemic. He also discussed how putting yourself in the player’s seat, gives you an entirely different appreciation for the game. In this episode, you’ll also hear us talk about: 🍋 How Riot’s relationship with the players drives their success. 🍋 The key to creating marketing that enhances the game - and never feels like marketing. 🍋 Staying connected with your team and your audience when in-person isn’t an option. 🍋 What Elizabeth Harmon (the Queen’s Gambit), brain surgeons, NBA players, and eSports pros all have in common - besides incredible stamina. 🍋 The responsibility that goes with creating a brand your fans feel ownership of. At the end of the day, Anton brings all that together with a goal of creating experiences and events that surprise and delight players while staying true to the core DNA of the games. If you’re looking to play your best game, I guarantee there’s something in this episode for you. Whether you’re a gamer or not. If you enjoy the episode be sure to like & subscribe! And if you’re looking for more of our kick-ass content, check it out below. 🍋 Trevor Dudeck's LinkedIn profile: https://www.linkedin.com/in/trevordudeck/ 🍋 Lemonade's LinkedIn page: https://www.linkedin.com/company/lemonadetheagency/ 🍋 Lemonade's Instagram profile: https://www.instagram.com/lemonadecreates/ 🍋 Lemonade's Facebook page: https://www.facebook.com/lemonadecreates 🍋 Lemonade's Twitter account: https://twitter.com/lemonadecreates

The Secret Ingredient to Overcoming Your Doubters with Kara Goldin

What happens when your brand isn't just about sales and revenue? What if you made decisions based on a strong belief system and an aspiration for a healthier life for the consumer? Kara Goldin, Founder and CEO of Hint, Inc. (Where my hint water fans at?), strongly believes in this approach. That's why she aims to help her consumers make healthier choices. In this episode of Driving Brand Growth, Kara proves that anything is possible with a lot of curiosity and a bit of courage. Her career started at Time magazine and CNN. She then went on to become the youngest VP of America Online. After having 3 children, Kara started to pay more attention to her family’s health. She became interested in the ingredients of the products they were consuming. Kara suddenly realized that not everything is as it seems. If you want an insider’s perspective into the food and beverage industry, join us for this episode, it's a great one! We cover: 🍋 Why we’d all fail a vocabulary exam when answering: “Is Vitamin Water healthy for you”? 🍋 A condition that 40 - 45% of the population have due to unhealthy habits. 🍋 The food brands leading retail space wars to get their products in front of audiences. Do we actually have a choice when shopping? 🍋 How to get your third-party data back from Amazon? And how to overcome your doubters! And for more on what it means to be an entrepreneur in the ever-changing landscape, grab a bottle of Hint and tune in to the latest episode! If you want to find out more about Kara's journey, check out her book: “Undaunted: Overcoming Doubts and Doubters”. ❗ http://www.drinkhint.com/LemonadePod Can’t get enough of Driving Brand Growth? Check out the rest of our social media channels: 🍋 Trevor Dudeck's LinkedIn profile: https://www.linkedin.com/in/trevordudeck/ 🍋 Lemonade's LinkedIn page: https://www.linkedin.com/company/lemonadetheagency/ 🍋 Lemonade's Instagram profile: https://www.instagram.com/lemonadecreates/ 🍋 Lemonade's Facebook page: https://www.facebook.com/lemonadecreates 🍋 Lemonade's Twitter account: https://twitter.com/lemonadecreates

Scaling with Purpose and Entertainment with Travis Kimball

Wax on. Wax off. The featured company on this week’s episode of Driving Brand Growth has thrived during the worst economic setback in decades. They’re the first business in their segment to reach the Inc. 5000. They have 120 locations. They’re… a car wash? That’s right! In this episode of Driving Brand Growth, we’ll be cleansing ourselves of previous notions of consumer engagement, and polishing up on the importance of purpose with Travis Kimball, Partner and Chief Experience Officer of Quick Quack Car Wash. Join us as we take a deep dive into their 17-year journey to success, from their early start to their ambitious current plan of opening up a new location each week of the year in 2021. Other topics will include: 🍋 The ROI of customer experience; 🍋 Why you have to be intentional about culture; 🍋 How creativity drives innovation and efficiency; 🍋 The unexpected payoffs of investing in brand presence; 🍋 What it means to create the “Chick-fil-A” effect in your business. If you think your business isn’t “sexy” enough to shine this bright, this episode is for you. Tune in to learn how to use culture, small steps, and a little creativity to buck the norms in your industry. If you enjoy the episode be sure to like & subscribe! And make sure to follow our other channels for more: 🍋 Trevor Dudeck's LinkedIn profile: https://www.linkedin.com/in/trevordudeck/ 🍋 Lemonade's LinkedIn page: https://www.linkedin.com/company/lemonadetheagency/ 🍋 Lemonade's Instagram profile: https://www.instagram.com/lemonadecreates/ 🍋 Lemonade's Facebook page: https://www.facebook.com/lemonadecreates 🍋 Lemonade's Twitter account: https://twitter.com/lemonadecreates

How Consumer Brands Can Break Into Gaming with Quentin Moreau-Defarges

Attention is the currency of marketing. And while video dominates as the most-effective medium… Only 20% even listen to the audio. How much attention are they giving you - actually? This week, we talk to Quentin Moreau-Defarges, Head of Strategy for Gameloft North America whose mission is creating brand assets that capture an audience’s attention - for real - by immersing them in interactive and playable experiences. In his 10 years at Gameloft, Quentin has worked his way up from project manager, to help create their in-house creative agency, where they work to bring the power of gamification to businesses across the spectrum: from small brands to the Fortune 500. In this episode, we talk about: 🍋 The key to creating a high-ROI gamification strategy; 🍋 Why healthcare, pharma, and other traditional industries are investing heavily in gamification; 🍋 The transition to cross-platform games and what that means for brands; 🍋 How Covid has accelerated the demand for interactive experiences; 🍋 The cost factor: and why gamification is no longer out of reach for smaller brands. If you thought you were too big, too small, or too traditional to gamify your brand, you won’t want to miss this episode! If you enjoy the episode be sure to like & subscribe! And if you’re looking for more of our kick-ass content, check it out below. 🍋 Trevor Dudeck's LinkedIn profile: https://www.linkedin.com/in/trevordudeck/ 🍋 Lemonade's LinkedIn page: https://www.linkedin.com/company/lemonadetheagency/ 🍋 Lemonade's Instagram profile: https://www.instagram.com/lemonadecreates/ 🍋 Lemonade's Facebook page: https://www.facebook.com/lemonadecreates 🍋 Lemonade's Twitter account: https://twitter.com/lemonadecreates

The Business of Video Games with Jay Powell

An Independent Data Survey found that 2020 has seen the rise of video games. The industry has become bigger than the global movie and sports ones combined. And as expected, everyone wants a piece of the pie. But most aren’t aware of the pitfalls within this multi-billion dollar industry. In our latest episode, Jay Powell and I discussed how important the business side of video games can be. Jay is the founder of the Powell Group, a small, video game consulting firm. He supports indie to bigger developers, works with publishers, conferences, and tech companies. Jay’s objective is to help as many people as possible share great games with the rest of the world. He does that by: 👉🏻 educating developers on the business of video games; 👉🏻 running the longest digital conference series in the video game industry; 👉🏻 his fantastic online Discord community of over 2300 industry professionals. In our discussion you’ll learn about: 🍋 the uncharted concept (for many) of discoverability. As a video games developer, you should be doing marketing. And building communities around your game. From day one! 🍋 the reality of how small the multi-billion dollar gaming industry is. You learn early on that you don’t screw people over because it’ll bite you back. 🍋 what it takes to run a digital event and how to drive audience engagement. 🍋 the success behind streaming services, such as Netflix and HBO. How to make people care about your content. 🍋 how something Jay had been doing since he was five-years-old turned changed his future. From earning “extra beer money” to ending up doing what he loves. Hope you enjoy the episode! If you want to find out more exclusive content: 🍋 Trevor Dudeck's LinkedIn profile: https://www.linkedin.com/in/trevordudeck/ 🍋 Lemonade's LinkedIn page: https://www.linkedin.com/company/lemonadetheagency/ 🍋 Lemonade's Instagram profile: https://www.instagram.com/lemonadecreates/ 🍋 Lemonade's Facebook page: https://www.facebook.com/lemonadecreates 🍋 Lemonade's Twitter account: https://twitter.com/lemonadecreates