Experts On The Wire (An SEO Podcast!)

131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Presch

[https://www.evolvingseo.com/wp-content/uploads/2024/07/sarah-presch.jpg] Sarah Presch, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years. As SEOs, I think we spend FAR too much time obsessing over Google ‘Ranking Factors’ (most recently the API leaks) and NOT enough time trying to actually understand and empathize with searchers – the people we are supposedly making content for and trying to win over in the SERPs.  In this conversation, Sarah brings her unique perspective drawing from her background in psychology to help unpack some of the psychological perspectives searchers have – particularly cognitive biases. If you want to gain a deeper understanding and get into the minds of the people who search Google – the same people who traffic websites and ultimately drive revenue and business goals for sites and businesses – this episode is definitely worth a listen! Topics In This Episode: * Cognitive Biases in Search * Why were AI Overviews such a miss for Google? * The importance of fact-checking for SEO content * Search and Social Impacts on the Nervous System * How did biases impact how the SEO world reacted to Google’s API Leaks? * Biases like Confirmation Bias in SEO Case Studies * Why do overconfident people actually believe they are good at SEO? * Should Google play a role in preventing misinformation? * What else can we as SEOs do to understand searchers better? And much more – listen now! Related Episodes You Might Like * 127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier [https://www.evolvingseo.com/2023/02/06/127-myriam-jessier/] * 097: Improve Your SEO With Keyword Psychographics w/Marty Weintraub [https://www.evolvingseo.com/2018/07/15/097-marty-weintraub-interview/] Articles, Resources, and Links * https://www.dragonmetrics.com/confirmation-bias/ [https://www.dragonmetrics.com/confirmation-bias/] * https://www.sarahpresch.com/post/cognitive-biases-in-seo [https://www.sarahpresch.com/post/cognitive-biases-in-seo] * Neurodivergents in SEO [https://www.ndinseo.com/] * Google API Leak [https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/]: Sparktoro’s initial post about it * The Cyber Effect [https://www.amazon.com/Cyber-Effect-Pioneering-Cyberpsychologist-Explains/dp/0812997859] (book about misinformation online) * GBH’s Video mentioned [https://www.youtube.com/watch?v=j6mZ2N2qsXM] re: the Title Update and example of Framing * Giulia Panozzo [https://www.neuroscientive.com/more-about-me] * Myriam Jessier [https://www.linkedin.com/in/myriamjessier/] * Petra Kis-Herczegh [https://www.linkedin.com/in/petra-kis-herczegh/] Find Sarah Online * Sarah on LinkedIn [https://www.linkedin.com/in/sarah-pokorna/] * Sarah on Twitter [https://x.com/sarah_presch] * Sarah’s Website [https://www.sarahpresch.com/] The post 131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Presch [https://www.evolvingseo.com/2024/07/11/131-sarah-presch/] appeared first on Evolving SEO [https://www.evolvingseo.com].

130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow

Will Critchlow [https://www.evolvingseo.com/wp-content/uploads/2021/01/about-will-critchlow-medium-e1611091805556-550x550.jpg] Will Critchlow is the CEO of SearchPilot [https://www.searchpilot.com/], an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid. I’ve always known Will for having a great perspective on the future of our industry so I wanted to get his take on what the future of SEO holds. Is THIS finally the inflection moment where ‘SEO is dead’? How does he see the next 5-10 years playing out? If it’s not dying, how will it look different? What should SEOs and businesses be doing to future-proof their marketing? How do we all navigate these big changes? Topics In This Episode Include: * How is AI affecting informational queries? * What the ancient steel and iron industry has to do with content * Is it worth still investing in content marketing? * How is the eCommerce SEO space changing? Is eCommerce and spending online down or is it growing? * Challenges for new people entering the SEO space * And lots more… Listen Now! Related Episodes You Might Like * Surviving SEO in an AI World w/Sara Taher [https://www.evolvingseo.com/2023/08/12/128-sara-taher/] * SEO Ranking Factors, A/B Testing and the Evolution of SEO w/Will Critchlow [https://www.evolvingseo.com/2021/01/19/120-will-critchlow/] Tools Mentioned * Chat GPT [https://chat.openai.com/] * Gemini [https://gemini.google.com/] * SearchPilot [https://www.searchpilot.com/] * Content Aced [https://www.evolvingseo.com/contentaced] (50% off – affiliate link) Articles, Resources, and Links Mentioned * https://www.perplexity.ai/ [https://www.perplexity.ai/] * Where Web Users Spend Their Time vs Where Traffic Referrals Originate – Sparktoro [https://sparktoro.com/blog/where-web-users-spend-time-vs-where-traffic-referrals-originate/] * Google Anti-Trust Trial Documents [https://thecapitolforum.com/google_antitrust_trial_2023/] * Women in Tech SEO [https://www.womenintechseo.com/] Find Will Online * Will on LinkedIn [https://www.linkedin.com/in/willcritchlow/] * Will on Twitter [https://twitter.com/willcritchlow] The post 130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow [https://www.evolvingseo.com/2024/03/13/130-will-critchlow/] appeared first on Evolving SEO [https://www.evolvingseo.com].

129: Helpful Content Update Recovery and More w/Kristine Schachinger

kristine schachinger [https://www.evolvingseo.com/wp-content/uploads/2024/02/kristine-schachinger.jpeg] Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more. Topics In This Episode Include: * Why AI vs Human Content Comparison Studies are Silly * How AI has Changed SEO * How Does Google Detect “AI Content”? * Deep Dive Into The Helpful Content Update * Google’s Search Generative Experience * Why Core Web Vitals Is NOT a Ranking Factor Now * E.A.T.T. Myths and Why It’s Not a Ranking Factor, Ranking Signal or Ranking System * How To Learn About SEO From “The Source” * How To Find and Hire The Right SEO (And how to attract the right clients if you are an SEO) * Kristine’s Approach to Providing SEO Consulting Listen Now! Related Episodes You Might Like * Surviving SEO in an AI World [https://www.evolvingseo.com/2023/08/12/128-sara-taher/] with Sara Taher * “The Email” [https://www.evolvingseo.com/2017/06/27/074-the-email/] (A Solo Episode from 2017 about Google Phantom Update) Tools Mentioned * Midjourney * Sitebulb [https://sitebulb.com/] * Content Aced [https://www.evolvingseo.com/contentaced] (50% off – affiliate link) * More being added soon! Articles, Resources, and Links Mentioned * Kristine’s Post About AI vs Human Content [https://www.linkedin.com/feed/update/urn:li:activity:7162919554824826881?utm_source=share&utm_medium=member_desktop] * Detecting AI Content with Watermarking [https://www.nytimes.com/interactive/2023/02/17/business/ai-text-detection.html] (NY Times) * Google’s Developer Guide to Ranking Systems [https://developers.google.com/search/docs/appearance/ranking-systems-guide] * Kristine’s Post About “EEAT” on LinkedIn [https://www.linkedin.com/posts/kschachinger-seo_i-see-people-often-post-that-they-got-activity-7159599555062157312-kFNY?utm_source=share&utm_medium=member_desktop] * My article from 2020 about EAT and Core Updates [https://www.evolvingseo.com/2020/04/23/google-core-update-analysis/] * More Being Added Soon! Find Kristine Online * Kristine on LinkedIn [https://www.linkedin.com/in/kschachinger-seo/]   The post 129: Helpful Content Update Recovery and More w/Kristine Schachinger [https://www.evolvingseo.com/2024/02/20/129-helpful-content-update-recovery-and-more-w-kristine-schachinger/] appeared first on Evolving SEO [https://www.evolvingseo.com].

Updates About This Podcast!

Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!) Listen Now! Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced [https://www.evolvingseo.com/contentaced] for 50% off. The post Updates About This Podcast! [https://www.evolvingseo.com/2024/02/20/updates-about-this-podcast/] appeared first on Evolving SEO [https://www.evolvingseo.com].

128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher

[https://www.evolvingseo.com/wp-content/uploads/2023/08/Sara-Taher-SEO.jpeg]  If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you! My guest today is Sara Taher who has been an SEO consultant since 2014. Topics In This Episode Include: * How to incorporate AI in your SEO workflow (tons of great tools mentioned!) * The Risk of AI to Content Creators  * The importance of TikTok SEO, Video Indexing, and having Video Strategy * Create YouTube descriptions with AI * A little something for you tech SEO fans – a couple of interesting ways to audit a site f or JS and SEO * And lots more!  Listen Now!   Related Episodes You Might Like * Image Optimization and Algorithmic Biases w/Myriam Jessier [https://www.evolvingseo.com/2023/02/06/127-myriam-jessier/]  * Rendering, Crawl Budget and JavaScript SEO w/Martin Splitt [https://www.evolvingseo.com/2019/12/09/112-martin-splitt-interview/] Tools Mentioned * ChatGPT [https://chat.openai.com/] * ChatGPT Code Interpreter * Jasper * Midjourney * Eightify YouTube Summaries [https://chrome.google.com/webstore/detail/eightify-youtube-summary/cdcpabkolgalpgeingbdcebojebfelgb] * Fixing eye content on videos with AI * The Web Developer Plugin [https://chrome.google.com/webstore/detail/web-developer/bfbameneiokkgbdmiekhjnmfkcnldhhm?ref=sara-taher.com] * View Rendered Source Plugin [https://chrome.google.com/webstore/detail/view-rendered-source/ejgngohbdedoabanmclafpkoogegdpob?hl=en&ref=sara-taher.com] Articles, Resources, and Links Mentioned * LearningSEO.io [https://learningseo.io/] * https://www.perplexity.ai/ [https://www.perplexity.ai/] * The Risk of AI To Content Creators [https://www.sara-taher.com/the-risk-of-ai-to-creators/] * Video Indexing Report [https://support.google.com/webmasters/answer/9495631?hl=en] * SEO in the age of AI [https://www.sara-taher.com/seo-in-the-age-of-ai/] * Doing SEO for TikTok * Scraping YouTube with Python [https://www.sara-taher.com/how-to-scrape-list-of-youtube-videos-from-any-channel/] * Auditing JavaScript for SEO [https://www.sara-taher.com/javascript-audit-for-seo/] Find Sara Online * Sara’s Blog [https://www.sara-taher.com/blog/] * Sara on LinkedIn [https://www.linkedin.com/in/sara-seo-specialist/] The post 128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher [https://www.evolvingseo.com/2023/08/12/128-sara-taher/] appeared first on Evolving SEO [https://www.evolvingseo.com].