Good Marketing, Good Business

You’re full of it, wisdom that is - in the eyes of your potential clients… We just need them to see that. This is where your winning messages come from, by listening [and taking notes], you’ll learn: * What are these ‘winning messages’ and how they can increase your conversions * Ten examples to help you find your key own ‘winning messages’  * How to actually apply this into your Discovery Calls This episode is the third in a series which marks December (2024) as being the month of Discovery Calls. Each Monday throughout we will focus on an aspect of improving your businesses Discovery Calls, as well as a Masterclass on December 16, visit www.shannonstone.com.au/masterclass [https://shannonstone.com.au/masterclass] for more details. Enjoy! Resources: * Website [https://shannonstone.com.au/] * Facebook [https://www.facebook.com/BusinessWithShannon/] * Facebook Group [https://www.facebook.com/groups/MarketingWithShannon/] * LinkedIn [https://www.linkedin.com/in/shannonstone1/] * Instagram [https://www.instagram.com/itsshannonstone/] If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here [https://bit.ly/Work-With-Shannon].

How you position your Discovery Calls to your prospects is vitally important to the outcome. If you’re planning on letting them ‘pick your brain’ enough so they see you know your stuff and throw money at you - that’s not going to fly, and you’ve probably tried it so you know it doesn’t work. In this episode I share five ways you can ensure your calls aren’t a waste of your precious time and do actually convert into sales for your business. By listening [and taking notes], you’ll learn: * The importance of properly clarifying your prospects goals which allows you to match your service offering to what they want * How you don’t need a script but having a process, a flow, a sequence of questions to ask to help guide the conversation so that it is (a) productive and (b) informative to make a decision, is helpful for both parties This episode is the second in a series which marks December (2024) as being the month of Discovery Calls. Each Monday throughout we will focus on an aspect of improving your businesses Discovery Calls, as well as a Masterclass on December 16, visit www.shannonstone.com.au/masterclass [https://shannonstone.com.au/masterclass] for more details. Enjoy! Resources: * Website [https://shannonstone.com.au/] * Facebook [https://www.facebook.com/BusinessWithShannon/] * Facebook Group [https://www.facebook.com/groups/MarketingWithShannon/] * LinkedIn [https://www.linkedin.com/in/shannonstone1/] * Instagram [https://www.instagram.com/itsshannonstone/] If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here [https://bit.ly/Work-With-Shannon].

Are your Discovery Calls reliably helping your service business to generate clients and sales? Whether your business is doing $100K, $1million or $10million, service businesses of all sizes can enhance their sales when they have a Discovery Call process that works. By listening [and taking notes], you’ll learn: * How well-crafted Discovery Calls (and processes) increase conversions * How your Discovery Calls can build trust, rapport and authority * What type of businesses should be doing Discovery Calls This episode is the first in a series which marks December (2024) as being the month of Discovery Calls. Each Monday throughout we will focus on an aspect of improving your businesses Discovery Calls, as well as a Masterclass on December 16, visit www.shannonstone.com.au/masterclass [https://shannonstone.com.au/masterclass] for more details. Enjoy! Mentioned episodes: * Episode 7 - listen here [https://goodmarketinggoodbusiness.buzzsprout.com/2223352/episodes/13447688-007-using-calendly-to-book-more-sales-calls-part-1] * Episode 8 - listen here [https://goodmarketinggoodbusiness.buzzsprout.com/2223352/episodes/13476426-008-using-calendly-to-book-more-sales-calls-part-2] Resources: * Website [https://shannonstone.com.au/] * Facebook [https://www.facebook.com/BusinessWithShannon/] * Facebook Group [https://www.facebook.com/groups/MarketingWithShannon/] * LinkedIn [https://www.linkedin.com/in/shannonstone1/] * Instagram [https://www.instagram.com/itsshannonstone/] If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here [https://bit.ly/Work-With-Shannon].

Ambiguity and assumptions are not going to cut it as we go into 2025 and beyond, and this applies to all areas of your business. The sharper we can get whether that's with lead generation or in our systems and processes, the greater chances you will have to move with the market and continue to grow your business. From hooks and headlines to promises, next steps and call to actions, this episode is an invitation for your business to get sharper so you can get far greater results because as we know, what once worked a treat is now struggling to keep a business afloat - so it’s time we not only get savvier, it’s time we get sharper. By listening [and taking notes], you’ll learn: * How your business can sharpen the axe, get deeper and speak clearer * How to get sharper with your targeting, messaging and showcasing results * What is market sophistication and how it’s extremely relevant to changes in business Enjoy! Resources: * Website [https://shannonstone.com.au/] * Facebook [https://www.facebook.com/BusinessWithShannon/] * Facebook Group [https://www.facebook.com/groups/MarketingWithShannon/] * LinkedIn [https://www.linkedin.com/in/shannonstone1/] * Instagram [https://www.instagram.com/itsshannonstone/] If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here [https://bit.ly/Work-With-Shannon].

While our retail counterparts are generating up to 80% of their annual revenue over a few short months over the festive season, the service business sector can sometimes be left high and dry with B2B services in particular taking a cruisy (much-warranted) break, causing them to push back decisions, proposals and investing in your business. That is, if you buy into that BS. Don’t worry, I did too once upon a time… By listening [and taking notes], you’ll learn: * The year that changed everything for me * How stereotypes and narratives like “noone is buying” are total BS * How getting organised early is your key to making sales before Christmas, listen as I share exactly how you can do this Enjoy! Resources: * Website [https://shannonstone.com.au/] * Facebook [https://www.facebook.com/BusinessWithShannon/] * Facebook Group [https://www.facebook.com/groups/MarketingWithShannon/] * LinkedIn [https://www.linkedin.com/in/shannonstone1/] * Instagram [https://www.instagram.com/itsshannonstone/] If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here [https://bit.ly/Work-With-Shannon].