GrowthBoundB2B by DiscoverOrg

How a CMO Can Chart the Course for Rapid Growth

Growthbound podcast host Katie Bullard and guest Meagan Eisenberg have something in common: Both have been Chief Marketing Officers at companies during periods of stunning, record-breaking growth. For Eisenberg, now CMO at TripActions, that meant ushering her former company, MongoDB, through an IPO!  In this episode, the two business leaders are talking about how marketing fits into the strategy of a company poised for rapid growth. What are the stages in a company’s growth journey, and how does the marketing role change at each stage of company growth? Listen in as these veterans discuss the mandate of a growthbound CMO.  About Meagen Eisenberg As Chief Marketing Officer, Meagen Eisenberg is focused on delivering an amazing customer experience while driving world-wide awareness of TripActions. Prior to TripActions, she spent more than 20 years in high-tech and was previously CMO of MongoDB (Nasdaq: MDB) and VP of Demand Generation at DocuSign (Nasdaq: DOCU).   Meagen was recently named Top 50 most retweeted by mid-sized marketers according to AdWeek and Top 25 for B2B Marketing Influencers. She is also on the board of G2 and advises over a dozen tech companies, four of which were acquired this past year. She has an MBA from Yale School of Management, and a Bachelor of Science degree in MIS and a minor in CSC from Cal Poly – San Luis Obispo.

How to Get in the Door

“I know I could sell my product - if I could just get in the door!” Sales Consultant and best-selling author Caryn Kopp, Chief Door Opener®, hears it all the time! She joins host Katie Bullard to talk through 5 key areas to tighten your sales process, so that when you finally get to the door - it’s open! Tune in to fine-tune your approach and find: the right target the right message the right objection responses the right door-opener the right execution process About Katie's guest: Caryn is the Chief Door Opener® at Kopp Consulting whose Door Opener® Service has helped thousands of business leaders and salespeople secure initial meetings with high-level decision-makers in almost every major company including P&G, GE, Merck, Verizon, Kraft, Target, CBS, and the list goes on. A best-selling author, nationally recognized speaker, and an expert in Business Development, Caryn can be seen in Inc., Forbes, and Newsweek and she is a faculty member of Verne Harnish’s Gazelles Growth Institute. Caryn is the author of The Path to The Cash!® and Biz Dev Done Right. Kopp Consulting has been recognized for two consecutive years on the Inc. 5000.

The Growth Perspective: Marketing vs. Sales

It’s marketing vs. sales! On the marketing side, our guest Natalie Nathanson, CEO of Magnitude Consulting, is been a marketing consulting for small and mid-sized tech companies. On the sales side, Host Steve Bryerton, DiscoverOrg’s VP of sales, has also seen his share of growth.Listen to the Growth Perspective, from both sides of the house. About our guest: Natalie Nathanson is the Founder & CEO of Magnetude Consulting. Magnetude is a marketing firm that helps B2B companies looking to scale more rapidly and compete more effectively by providing fractional marketing department services spanning marketing strategy, messaging & content development, demand generation, sales enablement, and visibility. They specialize in working with cybersecurity clients, as well as the broader B2B tech sector. She can be reached at 617.755.5061 or Natalie@magnetudeconsulting.com or you can find her here on LinkedIn

The Path to $100 Million

Just 0.04% of businesses ever reach the $100 million-dollar milestone - and our guest, Matt Wheeler, CEO of QualifiedMEETINGS, has done it! We're talking with Matt about how scaling growth differs depending on company size, and what it takes to make it happen. About our guest, Matt Wheeler Matt has worked specifically in IT sales for over 11 years and has immersed himself in Inside Sales, Sales Development, and Marketing every aspect of the business. From personally making over 250,000 outbound calls, managing over 3 million outbound calls and 10 million sales development activities via his SDR teams, Matt has developed a proven methodology known as qualifiedMEETINGS’ “23-52 Touch Process” that has accelerated organizations to achieve a combined $250M in new logo acquisition and pipelines in excess of $1B. He has developed effective strategies that have helped companies such as ForeScout Technologies, AccelOps & Netcordia (acquired by Infoblox), where he built a sales development programs from the ground up, generate generating millions in closed-won deals and rolling pipeline

DiscoverOrg + ZoomInfo: 2 Former Competitors Push Forward Together

We’re excited to welcome a VERY special guest into the #GROWTHBOUND studio! Hila Nir is the CMO of ZoomInfo … and DiscoverOrg! Following DiscoverOrg’s acquisition of ZoomInfo, Hila is leading both marketing teams. Our host and DiscoverOrg President Katie Bullard asks: How do two fierce competitors come together?  and DiscoverOrg is welcoming someone very special into our studio today. Hila Nir heads the highly energetic marketing team. Nir is responsible for lead generation and branding strategy through inbound and outbound marketing, including email campaigns, website optimization, content marketing, advertising, social media, webinars, and events. With an accounting background, Nir is the definition of a data-driven marketer.  ___________________________________________ GrowthBoundB2B Radio is sponsored by DiscoverOrg and hosted by DiscoverOrg president Katie Bullack.