Intended Consequences

Google’s document leak uncovered surprising connections between conversion rate optimization (CRO), search engine optimization (SEO) and user experience (UX). Listen in as Conversion Scientists® Joel Harvey and Brian Massey talk about these connections and what they mean for optimizers.

Conversion rate optimization (CRO) is important at every stage of your business. But not every website is ready for a full-team all-in conversion optimization team. You may not be able to do the A/B testing that is the hallmark of so many CRO projects. Here are conversion optimization techniques that work no matter where you are on the CRO spectrum.

Jason Fisher is a search engine optimizer who understands the value of having pages that convert well. He takes us through his strategy of bringing qualified search visitors to our site and then turning them into leads, sales, and revenue.

What would it look like if you could give your digital brand a human voice? On today’s Intended Consequences, we brought in Rob Walch [https://www.linkedin.com/in/podcast411/], VP of Podcaster Relations at Libsyn [https://libsyn.com/], the world’s leading podcast hosting site. Rob was one of the earliest podcasters in the industry and a highly sought-after speaker and consultant in the podcasting community. Listen in as he shares some fascinating insights on the world of podcasting, the numbers involved, and how a semi-digital medium fits in a digital marketing context.  Quick Links:  * Connect with Rob [https://www.linkedin.com/in/podcast411/] * Learn more about Libsyn [https://libsyn.com/] * Follow Brian on Twitter: https://twitter.com/bmassey  [https://twitter.com/bmassey] * Learn more about Conversion Sciences: https://conversionsciences.com/ [https://conversionsciences.com/]

Sales is a conversation, so how can you expect to sell if that conversation never happens, or doesn’t happen fast enough? On today’s show, Brian chats with Sammy James, CEO and founder of Speak2Leads [https://www.speak2leads.com/], an automated lead response and follow-up tool.  Sammy is a sales and marketing guru with experience in media, radio, tech, and advertising. He understands the nuances of sales and the challenges marketers face when working with their sales teams, most importantly that salespeople are humans too, not cold-calling machines immune to rejection or sales inertia.  Listen in to hear the full conversation. Quick Links: * Connnect with Sammy: https://www.linkedin.com/in/sammyjames/ [https://www.linkedin.com/in/sammyjames/] * Learn more about Speak2Leads: https://www.speak2leads.com/ [https://www.speak2leads.com/] * Follow Brian on Twitter: https://twitter.com/bmassey [https://twitter.com/bmassey] * Learn more about Conversion Sciences: https://conversionsciences.com/ [https://conversionsciences.com/]