Kickoff Sessions

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs [https://www.youtube.com/watch?v=HlK2P76_ZZs] Want me to give you some help with your content business? Book in a call with me to discuss working together: https://www.voics.co/schedule [https://www.voics.co/schedule] Asking Rory Sutherland what actually grows a business…  Most founders get this completely backwards. They obsess over sales tactics… And completely neglect marketing. But the truth is: Sales and marketing aren’t separate. They’re one system that feeds your entire business. * Marketing pulls attention. * Sales converts it. * Customer experience keeps them. We break down how overdelivering in your marketing eliminates most sales objections before they even show up. Because the reality is: * The best marketing manufactures perceived value BEFORE the sale. * The best sales process simply monetizes trust already created. * And the best retention happens because you delivered real value. You don't need a 47-step sales funnel. You need world-class positioning, a clear message, and an offer that solves a real problem. This episode goes deep on how to: * Create demand BEFORE you ever sell * Build surface area so luck compounds * Make your sales process almost automatic * Retain clients through actual delivery, not promises This is the game for anyone serious about scaling in 2025. (0:00) The Psychology of Marketing  (04:18) How to Create Real Value  (09:24) Fame as a Business Lever   (13:40) The Science of Long-Term Marketing   (18:12)  Amazon vs Revolut: The Power of Real Customer Service  (23:22) The Ethics of UX: Why Friction Breaks Trust   (27:49) The Power of Transaction Utility   (34:38) How Price Framing Changes Consumer Behavior   (42:44) Should You Offer Guarantees (46:19) Why Rich People Dress Poorly (And Why It Works)   (50:02) Netflix’s Marketing Breakthrough   (56:00) How to Increase Perceived Value of Products (58:37) The Role of Marketing in Modern Business   Support the show [https://www.buymeacoffee.com/kickoffsessions]

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs [https://www.youtube.com/watch?v=HlK2P76_ZZs] Want me to give you some help with your content business? Book in a call with me to discuss working together: https://www.voics.co/schedule [https://www.voics.co/schedule] Do you really need sales calls to grow a 7-figure coaching business? In my latest episode with Taki Moore, we challenge the traditional model. He’s built a $37M coaching business without relying on sales calls, complex funnels, or endless nurture. Instead, he focuses on: - Marketing that builds desire before you pitch - Offers that close silently using a simple Google Doc - Systems that prioritize leverage, not burnout - Building “brandwidth” so people are ready to buy before you speak This isn’t about being anti-sales call. It’s about asking a better question: What if your marketing was strong enough that you didn’t need one? (00:00) Why Taki Fired His Sales Team  (04:33) What Buyers Actually Want (08:28) How to Sell Without Calls or Chat  (11:32) The End of Sales Funnels (13:54) The Biggest Problem in Sales  (17:35) The Power of “Brandwidth”  (21:04) Turning Content Into Buyers  (24:38) Escaping Offer Procrastination  (31:46) How Taki Delivers Client Results  (35:14) How Taki Moore Leverages AI  (38:55) Solving the Right Problems (41:31) The “Big Easy” Framework  (44:06) Why Physical Tools Still Matter  (45:20) Events That Drive Retention, Ascension, and LTV (50:28) Designing Engaging Events  (55:07) Adapting Events to Match Client Stages and Energy (58:26) The Sensei Session Model (59:39) Creating Emotional Anchors Support the show [https://www.buymeacoffee.com/kickoffsessions]

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs [https://www.youtube.com/watch?v=HlK2P76_ZZs] Want me to give you some help with your content business? Book in a call with me to discuss working together: https://www.voics.co/schedule [https://www.voics.co/schedule] (00:00) Why Most Agencies Fail (06:26) The Psychology of Client Retention  (12:17) How to Manage Client Expectations and Build Trust (18:46) The Ethics of Selling  (25:52) Building Vision-Driven Client Journeys (32:29) How to Build Scalable Systems (39:46) Why Retention Is the Real Path to $1M/Month (44:41) Jordan Platten’s Thought on AI  (52:28) The Risk of Not Owning Your Tech (56:27) The Future of Online Business (01:04:29) Will AI Replace Humans? (01:10:32) Funnels That Actually Work Now (01:14:48) The Reality of Coaching in the AI Era (01:18:02) The Profit vs. Growth Dilemma  (01:23:10) How to Build a Profitable Brand  (01:28:22) The Biggest Leverage in Business (01:33:58) Jordan Platten’s Business Mindset (01:39:26) The Power of Infinite Leverage (01:45:40) The Biggest Issue with Founders  (01:51:57) Life After Making Millions (01:56:08) Legacy vs. Lifestyle (01:59:34) Jordan Platten’s 3-Year Vision Support the show [https://www.buymeacoffee.com/kickoffsessions]

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs [https://www.youtube.com/watch?v=HlK2P76_ZZs] Want me to give you some help with your content business? Book in a call with me to discuss working together: https://www.voics.co/schedule [https://www.voics.co/schedule] I saw Lara Acosta make $140k in 5 days last week. She told me exactly how (I recorded it). In this episode, she broke down... The behind the scenes of building a $1.5M business. The exact systems to launch and sell out without calls.  How to build a personal brand and monetise it online. And so much more. This is one of the most tactical breakdowns I’ve recorded. If you're using content to grow a real business, this is for you. (00:00) Stop Overcomplicating Your Business (04:11) Why Simplicity, Focus, and Execution Win (08:52) Sales Psychology 101 (13:34) Creating Offers That Actually Convert  (16:49) How to Choose the Right Platform (21:55) How to Scale Smart (26:09) Why You Should Stop Copying Top Creators?  (30:43) Building High-Ticket Programs (36:50) How to Fix Broken Sales Systems (42:47) Creating the Right Type of Content (46:05) Sales Calls vs Funnels (49:18) How to Monetize Your Audience  (56:30) Finding the Right People and Building in the Right Place (59:51) The Truth About Getting Results (01:03:21) Becoming the Person Who Deserves the Outcome (01:07:26) Why Almost Successful Still Isn’t Enough (01:10:58) Coachability & Emotional Maturity in Entrepreneurship (01:13:21) How to Diagnose Business Bottlenecks  (01:15:46) Launching with Clarity (Not Confusion) (01:18:11) Are Webinars Dead? (01:22:48) Advanced Funnel Tactics (01:28:42) How Top Founders Make Decisions (01:31:35) Personal Branding (01:37:19) Why Relatability Outperforms Logic (01:39:11) Learn the Skill You’re Avoiding (01:42:02) First: Why LinkedIn Is the Easiest Platform to Win On (01:46:08) Content Strategies That Actually Work Support the show [https://www.buymeacoffee.com/kickoffsessions]

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs [https://www.youtube.com/watch?v=HlK2P76_ZZs] Want me to give you some help with your content business? Book in a call with me to discuss working together: https://www.voics.co/schedule [https://www.voics.co/schedule] (00:00) Preview (00:36) Jake’s Method to Win Any Argument   (01:46) Why Logic Beats Emotion in Debates   (05:51) What Debating Religion is Actually Like (09:34) Jake’s Journey from Atheist to Christian   (13:30) The Rules of Logic and Spotting Fallacies   (17:53) How Christianity Changed Western Values   (24:08) How to Change Minds Through Debate   (27:21) The Truth About Stats and Misleading Data   (29:57) Objective Morality Explained   (33:37) The Trans Debate (39:51) Masculine vs Feminine Problem Solving   (42:25) Why Men Resonate with Andrew Tate  (46:16) Direct vs Subtle Leadership Styles   (49:05) Why Most Clients Don’t Take Ownership   (52:55) Why Jake Mentors Serious Creators Only   (56:38) How to Build Your Brand Online   (01:00:09) Jake Julius’ Daily YouTube Workflow   (01:03:02) The Bigger Vision Behind RattlesnakeTV   (01:10:20) Why Jake’s Channel Exploded on YouTube   (01:27:48) The Power of Public Speaking for Creators   (01:37:20) Jake’s Advice for Aspiring YouTubers Support the show [https://www.buymeacoffee.com/kickoffsessions]