Kill The Guru (a marketing podcast)

Facebook: Starting strategies for small local businesses

EVERY local business needs a Facebook business page.  There's a lot of stuff to sift through and in this episode we walk Justin Cookman from Cookman Construction Group through the real specific steps & tactics he needs to do to get started.  If you've just thrown up a page, listen & make sure you do this stuff - Nevermind the fancy strategies for a moment, just get the basics right - Your URL, getting reviews (so important), and spreading the word.

Storytelling with Kate Hodgson: Part 2

In this episode we dig deep & get real on STORYTELLING with Kate Hodgson.As founder of 9to5 Narrative, Kate bridges the corporate world with the creative to help ambitious professionals use storytelling to achieve their business goals. In previous roles working for BMO, McKinsey and as Executive Director of OLPC Canada, Kate understands corporate work culture and the power of story to make connections between staff, promote organizational values, and increase understanding. *** Kill The Guru (a marketing podcast) is a podcast like no other marketing podcast.  We believe ALL MARKETING PODCASTS, including ours, are BULLSHIT until something is done.Stop the consumption and start the implementation!How? We get real.And by real, we mean you, as small biz owners, join us on the podcast and we focus on getting you actionable advice that you can implement - immediately.Then we get deep. - We encourage you to commit to an action, even a small action, to implement in the following week.- We have additional office hours weekly to discuss any challenges you are having.- We have a private Facebook group for ongoing questions and support throughout the week.- And our guest experts return to dig deeper with the specifics of you and your business.If you are a local Small Business Owner and interested in joining us on the podcast & in the support group, check out: https://killtheguru.show/

Storytelling with Kate Hodgson: Part 1

In this episode we dig deep & get real on STORYTELLING with Kate Hodgson.As founder of 9to5 Narrative, Kate bridges the corporate world with the creative to help ambitious professionals use storytelling to achieve their business goals. In previous roles working for BMO, McKinsey and as Executive Director of OLPC Canada, Kate understands corporate work culture and the power of story to make connections between staff, promote organizational values, and increase understanding. *** Kill The Guru (a marketing podcast) is a podcast like no other marketing podcast.  We believe ALL MARKETING PODCASTS, including ours, are BULLSHIT until something is done.Stop the consumption and start the implementation!How? We get real.And by real, we mean you, as small biz owners, join us on the podcast and we focus on getting you actionable advice that you can implement - immediately.Then we get deep. - We encourage you to commit to an action, even a small action, to implement in the following week.- We have additional office hours weekly to discuss any challenges you are having.- We have a private Facebook group for ongoing questions and support throughout the week.- And our guest experts return to dig deeper with the specifics of you and your business.If you are a local Small Business Owner and interested in joining us on the podcast & in the support group, check out: https://killtheguru.show/

Personal Branding with Andris Pone: Part 4

In this episode we conclude our conversation about PERSONAL BRANDING with Andris Pone, Bestselling author & brand specialist.Andris is THE Go-to branding expert for CBC’s The National, CBC Radio One and the National Post, has given keynotes across North America to Starbucks, Home Depot, Unisource and some of the world's largest banks and insurance companies. And even better - he has helped small businesses become remark-able with their brand. *** Kill The Guru (a marketing podcast) is a podcast like no other marketing podcast.  We believe ALL MARKETING PODCASTS, including ours, are BULLSHIT until something is done.Stop the consumption and start the implementation!How? We get real.And by real, we mean you, as small biz owners, join us on the podcast and we focus on getting you actionable advice that you can implement - immediately.Then we get deep. - We encourage you to commit to an action, even a small action, to implement in the following week.- We have additional office hours weekly to discuss any challenges you are having.- We have a private Facebook group for ongoing questions and support throughout the week.- And our guest experts return to dig deeper with the specifics of you and your business.If you are a local Small Business Owner and interested in joining us on the podcast & in the support group, check out: https://killtheguru.show/

Personal Branding with Andris Pone: Part 3

In this episode we continue our conversation on PERSONAL BRANDING with Andris Pone, Bestselling author & brand specialist.Andris is THE Go-to branding expert for CBC’s The National, CBC Radio One and the National Post, has given keynotes across North America to Starbucks, Home Depot, Unisource and some of the world's largest banks and insurance companies. And even better - he has helped small businesses become remark-able with their brand. *** Kill The Guru (a marketing podcast) is a podcast like no other marketing podcast.  We believe ALL MARKETING PODCASTS, including ours, are BULLSHIT until something is done.Stop the consumption and start the implementation!How? We get real.And by real, we mean you, as small biz owners, join us on the podcast and we focus on getting you actionable advice that you can implement - immediately.Then we get deep. - We encourage you to commit to an action, even a small action, to implement in the following week.- We have additional office hours weekly to discuss any challenges you are having.- We have a private Facebook group for ongoing questions and support throughout the week.- And our guest experts return to dig deeper with the specifics of you and your business.If you are a local Small Business Owner and interested in joining us on the podcast & in the support group, check out: https://killtheguru.show/