Marketing Ink: Big Ideas for Local Businesses

In this session, the speaker covers the effective use of Messenger ads for businesses at any stage, from beginners to experienced advertisers looking to scale. The session offers a comprehensive guide to tapping into Messenger ads, emphasizing fast and simple lead generation. Key points include the flexibility and evolvement of Messenger ads since 2015, automation benefits, integration with CRMs, and various types such as click-to-message and comment to DM ads. The process of setting up these ads using tools like ManyChat and HighLevel is discussed in detail, with examples provided. The importance of conversations leading to conversions is highlighted, making Messenger ads a valuable strategy for diverse business needs. TIMESTAMP 00:00 Introduction to Messenger Ads 00:49 The Importance of Conversations in Conversions 01:22 Automating Lead Generation with Messenger 02:23 Different Types of Messenger Ads 03:58 Setting Up Click to Message Ads 04:27 Comment to DM Ads and Their Effectiveness 06:23 Technical Setup for Messenger Ads 09:50 Collecting and Managing Contact Information 12:11 Using ManyChat for Messenger Ads 13:38 Creating Effective Ad Campaigns 16:59 Testing and Optimizing Your Ads 18:54 Conclusion and Final Thoughts

In this episode, the focus is on leveraging Custom GPTs and AI to enhance business efficiency, save time, and improve productivity. The presentation delves into various applications of AI in business, such as creating custom GPTs, delegating tasks, automating processes, and increasing personal productivity. Key topics include training custom GPTs for specific functions like coaching, copywriting, and onboarding; the importance of quality copywriting; setting up and utilizing automation tools like Zapier; and using voice memos for efficient delegation. The episode emphasizes the importance of auditing time and bottlenecks to determine where AI and automation can be most beneficial. TIMESTAMP 00:00 Introduction to Leveraging AI for Business 01:19 Creating Custom GPTs 03:18 Identifying and Addressing Bottlenecks 04:39 Email Marketing and Automation 17:19 Delegation Strategies 19:03 Using Zapier for Automation 23:56 Advanced Automation with Custom GPTs 29:13 Conclusion and Future of AI

In this episode, we dive deep into the effective use of Video Sales Letters (VSLs) as powerful tools for increasing sales and conversions. We explore various aspects from crafting an engaging script to practical tips on recording and editing, emphasizing the importance of persuasive copy and concise messaging. Learn about the role of social proof, multiple calls to action, and how to strategically structure your VSL for different types of funnels. Additionally, discover practical tools and recommendations for enhancing your video content, ensuring it's both compelling and impactful. What You'll Learn in This Episode: * The exact VSL structure Allie uses in her own business and for clients * How to grab attention in the first 5 seconds and keep viewers watching * The key results section and how to make your offer irresistible * Where to place multiple calls-to-action to capture buyers at every stage * How to incorporate social proof, guarantees, and urgency to boost conversions * Recording and editing tips for professional results without overproduction * How to repurpose your VSL into ad creatives and other marketing assets If you've ever struggled to clearly communicate your offer or felt like your landing pages weren't converting, this episode will give you the step-by-step game plan to fix it. Listen now and learn how to create a short, compelling VSL that builds trust, clarifies your value, and gets more people buying—fast. Resources & Links: 🎯 Book a strategy call with Allie: https://alliebloyd.com/book [https://alliebloyd.com/book] 🎥 Learn more about high-converting funnels: https://onlineprofits.ai TIMESTAMP: 00:00 Introduction to Video Sales Letters (VSLs) 01:22 The Importance of Concise and Persuasive Copy 02:00 Integrating VSLs with Other Marketing Strategies 04:04 Creating an Effective VSL Framework 05:04 Key Elements of a Compelling VSL 19:08 Recording and Editing Your VSL 23:29 Utilizing VSLs Across Different Funnels 27:10 Repurposing VSL Content for Maximum Impact 29:32 Conclusion and Final Tips

In today's episode, Allie dives deep into the AB3 strategy—her proven method for scaling businesses through smart, effective ad campaigns. She explains why this strategy has stood the test of time despite changes on platforms like Facebook, Instagram, and YouTube. Learn how the human connection behind your ads is the secret to converting leads into loyal customers. Allie walks you through the importance of building a warm audience and why starting with organic content first is crucial for long-term ad success. She also covers how to leverage lookalike audiences and retargeting ads to maximize your ad spend. This episode is packed with actionable insights that you can start applying today to increase your conversions and grow your business. In this episode, you'll learn: * How to build a warm audience that converts faster * The AB3 strategy and how it can grow your business * The difference between audience-building and conversion-focused ads * How lookalike audiences and retargeting improve ad performance * How to test your ads and know when to scale * Why cold traffic is more expensive, but worth it in the long run Related Resources: * Online Profits AI: Start automating your business today [https://onlineprofits.ai] * Local Marketing Mastery: Unlock the blueprint for business growth [https://alliebloyd.com/marketing-mentorship] * Book a Call: Schedule a free strategy session [https://alliebloyd.com/book] TIMESTAMP 00:00 Introduction to the AB3 Strategy 00:47 Building a Warm Audience with Ads 02:00 Conversion Focused Ads 03:31 Understanding Audience Types 03:56 Lookalike Audiences and Data Quality 05:21 Testing and Optimizing Ad Campaigns 06:15 Broad Targeting and Machine Learning 11:36 Offer Validation Ads Process 14:00 Phase One: Lead Forms and Booking Calls 18:11 Phase Two: Funnel and Video Sales Letters 20:40 Phase Three: Expanding and Upselling 24:24 Outbound Follow Up and Consistency 26:52 Conclusion and Next Steps

Struggling to stop the scroll? This episode will show you why the hook is the single most important part of every ad, post, or piece of content you create—and how to master it fast. In this workshop recording from GEL Tampa, Allie breaks down how to craft magnetic hooks and ad angles that make your audience stop, pay attention, and say "YES" to your offer. You'll learn dozens of hook styles, ad angles, and proven frameworks to help you connect with your audience emotionally, logically, and instantly. Whether you're writing copy, filming video ads, or posting on social, this is the training that will change how you think about getting attention—and how to make that attention convert. 💡 What You'll Learn in This Episode: * The difference between a hook and an ad angle (and how they work together) * Why hooks are essential in video, copy, and even organic content * 15+ hook styles that trigger curiosity, urgency, and desire * Powerful ad angle categories: education, nostalgia, proof, status, values, humor, and more * How to match hook angles to your product type and audience intent * Real-world hook examples that you can use and adapt today * Prompts to generate dozens of hooks using ChatGPT, Claude, or Grok * Why your hook should drive your title, visual, and script * How Allie is using this exact process to prepare the launch of her new AI marketing platform 🕒 Timestamps: 0:00 – Why Hooks & Angles Make or Break Your Ad 2:45 – How to Use Hooks Across Ads, Blogs, Video & Organic Content 6:12 – Ad Angles Explained: Education, Mistakes, Origin Story, Nostalgia & More 10:00 – Using Humor, Access, and Values in Hook Strategy 14:15 – Proof-Based Hooks That Build Authority & Trust 17:30 – Real Examples of Magnetic Hooks That Convert 21:00 – Hook Templates You Can Swipe & Customize 25:12 – Live Hook Prompting Using AI Tools 27:50 – Allie's AI Platform Hook Testing in Real Time 30:45 – How to Use These Hooks for Organic Social Media Too 32:00 – Applying Hooks to Titles, Video Intros, and Copywriting 35:45 – Closing Takeaways: Make Hook-First Creation a Habit 36:50 – Break Before the Next Session on Lead Gen + Marketing Systems 📂 Resources Mentioned: * 📘 Download Allie's Hook Library inside Local Marketing Mastery * ⚙️ Explore Online Profits AI: https://onlineprofits.ai [https://onlineprofits.ai] * 🎯 Apply for Allie's 12-Month Mentorship: https://alliebloyd.com/marketing-mentorship [https://alliebloyd.com/marketing-mentorship] * 💡 Bonus: Try the "Why People Buy" Worksheet to refine your offer messaging 💬 Love this episode? Share it with a fellow entrepreneur or tag @alliebloydmedia on your next hook-style post to let us know you're putting it into action! #AdHooks #AdAngles #MarketingInk #AllieBloyd #DigitalMarketing #CopywritingTips #LeadGeneration #HookFirstContent #OnlineProfitsAI #EntrepreneurTips #HighTicketSales #CreativeStrategy #MarketingMentor