Marketing Ink: Big Ideas for Local Businesses

Struggling to stop the scroll? This episode will show you why the hook is the single most important part of every ad, post, or piece of content you create—and how to master it fast. In this workshop recording from GEL Tampa, Allie breaks down how to craft magnetic hooks and ad angles that make your audience stop, pay attention, and say “YES” to your offer. You’ll learn dozens of hook styles, ad angles, and proven frameworks to help you connect with your audience emotionally, logically, and instantly. Whether you're writing copy, filming video ads, or posting on social, this is the training that will change how you think about getting attention—and how to make that attention convert. 💡 What You’ll Learn in This Episode: * The difference between a hook and an ad angle (and how they work together) * Why hooks are essential in video, copy, and even organic content * 15+ hook styles that trigger curiosity, urgency, and desire * Powerful ad angle categories: education, nostalgia, proof, status, values, humor, and more * How to match hook angles to your product type and audience intent * Real-world hook examples that you can use and adapt today * Prompts to generate dozens of hooks using ChatGPT, Claude, or Grok * Why your hook should drive your title, visual, and script * How Allie is using this exact process to prepare the launch of her new AI marketing platform 🕒 Timestamps: 0:00 – Why Hooks & Angles Make or Break Your Ad 2:45 – How to Use Hooks Across Ads, Blogs, Video & Organic Content 6:12 – Ad Angles Explained: Education, Mistakes, Origin Story, Nostalgia & More 10:00 – Using Humor, Access, and Values in Hook Strategy 14:15 – Proof-Based Hooks That Build Authority & Trust 17:30 – Real Examples of Magnetic Hooks That Convert 21:00 – Hook Templates You Can Swipe & Customize 25:12 – Live Hook Prompting Using AI Tools 27:50 – Allie’s AI Platform Hook Testing in Real Time 30:45 – How to Use These Hooks for Organic Social Media Too 32:00 – Applying Hooks to Titles, Video Intros, and Copywriting 35:45 – Closing Takeaways: Make Hook-First Creation a Habit 36:50 – Break Before the Next Session on Lead Gen + Marketing Systems 📂 Resources Mentioned: * 📘 Download Allie’s Hook Library inside Local Marketing Mastery * ⚙️ Explore Online Profits AI: https://onlineprofits.ai [https://onlineprofits.ai] * 🎯 Apply for Allie’s 12-Month Mentorship: https://alliebloyd.com/marketing-mentorship [https://alliebloyd.com/marketing-mentorship] * 💡 Bonus: Try the “Why People Buy” Worksheet to refine your offer messaging 💬 Love this episode? Share it with a fellow entrepreneur or tag @alliebloydmedia on your next hook-style post to let us know you’re putting it into action! #AdHooks #AdAngles #MarketingInk #AllieBloyd #DigitalMarketing #CopywritingTips #LeadGeneration #HookFirstContent #OnlineProfitsAI #EntrepreneurTips #HighTicketSales #CreativeStrategy #MarketingMentor

* In this episode, Allie dives deep into the essential components of building high-converting offers that not only attract customers but also scale your business to new heights. Whether you're a business owner, marketer, or entrepreneur, you'll learn practical strategies for creating offers that are profitable, scalable, and risk-free for your customers. Allie discusses key concepts such as pricing, packaging, risk reversal techniques, and how to structure your offers to maximize conversions while ensuring long-term business growth. Get ready to transform your approach to sales and marketing with actionable insights you can implement immediately to drive real results. Key Takeaways: * How to create offers that resonate with your audience. * Understanding risk reversals and why they are essential. * The importance of pricing and packaging for scalability. * Practical tips to grow your business without burning out. 🚀 Resources Mentioned: * 📚 Download the “Why People Buy” worksheet * 📂 Access the hook templates & offer prompt bank inside Local Marketing Mastery * ⚙️ Explore Online Profits AI: https://onlineprofits.ai [https://onlineprofits.ai] * 🎓 Apply for Allie’s 12-Month Mentorship: https://alliebloyd.com/marketing-mentorship [https://alliebloyd.com/marketing-mentorship] * 💬 Book a strategy call: https://alliebloyd.com/book [https://alliebloyd.com/book] TIMESTAMP 00:00 Introduction: The Ever-Changing Economy 00:27 Building a High Converting Offer 02:08 Types of Offers Explained 04:09 Structuring Your Offer Suite 05:18 Pricing Strategies and Considerations 09:03 Identifying Your Target Audience 12:02 Creating a Membership Model 14:26 Adapting Based on Feedback

In this episode of Marketing Ink, host Allie Bloyd welcomes Damon Burton, an SEO expert with over 18 years of experience, to dive into the world of search engine optimization and business growth strategies. Damon shares his journey from working with clients like Tony Robbins and Russell Brunson to building a multimillion-dollar SEO agency that thrives on reputation and social proof, without spending a dime on ads. He opens up about the struggles he faced, including his initial low earnings, his rise in the SEO world, and the lessons he learned about trust, reputation, and client relationships. What Does Damon Share? 🚀 SEO Success: How Damon turned his side hustle into a thriving SEO agency with global clients. 📈 Scaling Without Ads: How building a reputation led to consistent business growth without any paid advertising. 💡 Client Relationships: The importance of trust and transparency in business, and how they’ve helped Damon build long-lasting relationships with clients. 🔍 SEO for Beginners: Damon’s advice for newcomers looking to grow their online presence and scale their businesses. 🎯 The Power of Giving: Why Damon believes in offering valuable advice for free and how it helps attract the right clients. Connect with Damon Burton: Follow Damon for SEO insights: [@DamonBurton] Visit his website: [damonburton.com] Connect with Allie Bloyd: 🚀 Learn AI-powered marketing strategies: [alliebloyd.com/marketing-mentorship] 🎯 Get expert insights for business growth: [alliebloyd.com] If you’re ready to take your SEO game to the next level and grow your business sustainably, this episode is a must-watch! 🎧 Tune in now! 00:00 Introduction to SEO and Business Journey 02:47 Building a Business on Reputation 05:35 The Importance of Client Relationships 08:27 Working with Influential Clients 11:28 Fundamentals of SEO in 2025 14:38 Content Strategy and Keyword Focus 21:52 Keyword Strategy and Focus 23:53 Quality vs. Quantity in Content Creation 26:02 Maintaining SEO Targets 27:12 Evaluating Keyword Competition 29:27 Setting Client Expectations for SEO 30:52 The Role of Pillar Pages in SEO 35:08 Integrating AI in Content Creation 41:01 Final Thoughts on SEO Best Practices

In this episode of Marketing Ink, host Allie Bloyd welcomes Jonathan Mast, a digital marketing expert turned AI enthusiast, to uncover how AI tools like ChatGPT, MidJourney, and Flux are revolutionizing marketing and business growth. From his journey into AI-driven marketing to his top recommendations for AI-powered content creation, Jonathan shares insider strategies to maximize efficiency and amplify results without losing the human touch. What Does Jonathan Share? 🚀 AI as a Business Amplifier: How AI can enhance your marketing, streamline workflows, and unlock creativity. 🛠️ The Best AI Tools for Image & Video: Why MidJourney, Flux, and AI video generators are game-changers for content creators. 💡 Effective AI Prompting: The biggest mistakes marketers make when using ChatGPT—and how to fix them. ❌ Avoiding AI Pitfalls: Why AI isn’t a get-rich-quick scheme and how to use it responsibly. 📈 AI for Business Growth: How AI automation can free up time for high-level strategy and innovation. Connect with Jonathan Mast: Follow Jonathan for AI & marketing insights: [@JonathanMast] Get in touch with Jonathan: jonathanmast.com [https://jonathanmast.com/] Connect with Allie Bloyd: 🚀 Learn AI-powered marketing strategies: alliebloyd.com/marketing-mentorship 🎯 Get expert insights for business growth: alliebloyd.com If you’re curious about how AI can scale your business, enhance creativity, and supercharge your marketing efforts, this episode is a must-watch. 🎧 Tune in now!

In this episode of Marketing Ink, Allie Bloyd sits down with YouTube advertising expert Ben Jones to uncover the secrets behind running high-converting YouTube ad campaigns that can transform your business. From transitioning away from Facebook ads to mastering YouTube’s unique ad formats, Ben shares expert insights on targeting, creative strategy, and conversion tracking that service-based businesses and event marketers can leverage for massive ROI. What Does Ben Share? ✅ Why YouTube Ads Are a Game Changer – Discover how businesses are using YouTube ads to scale faster and more predictably than with Facebook ads. ✅ Competitor Targeting Strategies – Learn how to target visitors of competitor websites with YouTube ads to maximize return on ad spend. ✅ The First 5 Seconds Rule – The first five seconds of your ad are critical—find out what makes viewers stay or skip. ✅ Authenticity vs. High Production – Do you need Hollywood-level videos? Ben explains why real, authentic content often outperforms expensive productions. ✅ Metrics That Matter – Learn how to track the right KPIs, from cost per lead to conversion rates, to scale profitably. ✅ Event Marketing Ads vs. Standard Ads – Running ads for a live event? Ben reveals why they require a different approach than traditional lead-gen campaigns. ✅ Testing Hooks for Maximum Impact – Find out how small tweaks in your ad’s opening hook can make a massive difference in engagement and performance. ✅ Service-Based Business Strategy – Learn how understanding your unique selling proposition (USP) is the key to crafting ads that convert. Connect with Ben Jones: 👉 Follow Ben for more YouTube ad insights: @benjones 👉 Learn how Ben’s strategies can scale your business: benjones.com 🚀 Explore Ben’s YouTube ad services at titanmarketer.com Connect with Allie Bloyd: 🚀 Explore Allie’s mentorship programs: alliebloyd.com/marketing-mentorship 🎯 Get actionable strategies to grow your business: alliebloyd.com Whether you’re new to YouTube ads or looking to optimize your existing campaigns, this episode is packed with expert advice to help you diversify, scale, and maximize your ad performance. 🎯💰