The Amy Porterfield Show

The New Visibility Strategy That Doesn’t Require Hustling, Performing, Or Pretending Let’s be honest—social media can feel like a never-ending hamster wheel, and trying to “beat the algorithm” is exhausting. That’s why I wanted to have a real conversation about an entirely different visibility strategy—one that actually works and doesn’t rely on social media at all. In this episode, I sit down with my dear friend and media expert Susie Moore to talk about how to land incredible media opportunities that grow your audience and your email list—without needing a PR agency or a massive following. We talk about how mainstream media has shifted, why your real-life story is more than enough, and how visibility is the credibility builder most of us are overlooking. This conversation lit me up because Susie has built a multi-million dollar business mostly on evergreen content—90% of it!—and mainstream media has been a huge driver of her success. She shares her favorite tips for pitching yourself, building trust with cold audiences, and using the media to create momentum that actually compounds. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Don’t Need A PR Agency — You Just Need A Message And A Little BoldnessSusie shares the exact steps to land your first media feature using what you already know—and it’s simpler than you think. 2️⃣ Media Features Instantly Build Trust And Can Grow Your Email List FastYou can absolutely use media opportunities to grow your list—especially when you include your lead magnet in the right way. This visibility brings people straight to your world. 3️⃣ Your Story Is Your Superpower—Even If You’re Still In The Messy MiddleThe media loves real. Susie explains how sharing personal, even vulnerable, stories (that aren’t wrapped in a neat little bow) can create the deepest connections and open up massive opportunities. RESOURCES MENTIONED IN THIS EPISODE: Susie is hosting a FREE live workshop called “Overnight Rockstar: Get noticed, skyrocket your reputation and attract new clients by being your own publicist” – and it’s packed with powerful strategies to boost your visibility and credibility. Click here to register [https://getrockstarpr.com/amy/] – this is one you don’t want to miss! Check out Susie’s books - Let It Be Easy [https://www.amazon.com/Let-Be-Easy-Simple-Stressing/dp/1608687570] and Stop Checking Your Likes [https://www.amazon.com/Stop-Checking-Your-Likes-Incredible/dp/1608686736]  Subscribe to Susie’s podcast - Let It Be Easy [https://susie-moore.com/podcasts/]  MORE FROM ME Follow me on Instagram @amyporterfield [https://www.instagram.com/amyporterfield/] SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545]! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Simple Shift That Turned My Low-Converting Offer Into Scalable Success Let me say something that might feel like a relief: you don’t need more offers. What you actually need is a clear path for your audience to say yes. In this episode, I’m sharing a massive mindset and strategy shift I made in my own business—one that took me from trying to push the “perfect” pre-course product to finally understanding how to guide my audience in a way that felt seamless (and profitable). After realizing only 8% of students who bought List Builders Society went on to join Digital Course Academy, I knew something was broken. That’s when I created a simpler, faster offer that actually met my audience where they were—and completely changed how I think about selling. This episode will help you see where your current offers might be out of alignment, how to build momentum before your signature offer, and why fewer, more intentional offers are the key to long-term success. P.S. I’ve been experimenting with how I start each episode. Do you like it when I get right to the story, or would you rather I slow down and say a proper hello? DM me on Instagram (@amyporterfield [https://www.instagram.com/amyporterfield/]) and let me know what you prefer. I truly want your feedback! HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Just Because an Offer Delivers Results Doesn’t Mean It’s Aligned – If your audience isn’t naturally progressing into your signature program, it might be time to rethink the journey instead of the content. 2️⃣ One Strategic Offer Can Unlock Bigger Results Than Five Random Ones – The right next step, designed to build belief and momentum, can do more for your business than a library of products ever could. 3️⃣ Success Starts With Simplicity and Clarity – When your audience knows what to do next (and feels ready to do it) you’ll convert more, scale faster, and serve better. RESOURCES MENTIONED IN THIS EPISODE: Check out The 1 Hour Offer: 1houroffer.amyporterfield.com [https://1houroffer.amyporterfield.com/]  Learn more about List Builders Society and Digital Course Academy: amyporterfield.com/online-business-courses [https://www.amyporterfield.com/online-business-courses]  MORE FROM ME Follow me on Instagram @amyporterfield [https://www.instagram.com/amyporterfield/] SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545]! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How To Own the Room, Build Trust, and Convert—With Just One Signature Story Whether you're hosting a webinar, guesting on a podcast, or stepping onto a live stage, your ability to sell starts with mastering the art of connection. In this episode, I sit down with Colin Boyd, international speaker and business mentor, for a high-impact conversation about how to sell from any stage without feeling pushy or performative. Colin reveals why traditional teaching-heavy presentations often miss the mark, what most entrepreneurs get wrong when telling their story, and how to turn every speaking engagement into a client-converting opportunity. We also talk about managing imposter syndrome, the underestimated power of storytelling, and how to align your message for maximum impact. If the thought of selling makes you hesitate or you constantly second-guess yourself before showing up online, this episode offers practical tools you’ll want to revisit again and again. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ A “Conversion Story” Can Skyrocket Sales – Your story should serve your audience, not spotlight you. Colin shares how to craft a powerful story that builds trust and naturally leads to your offer. 2️⃣ Too Much Teaching Can Overwhelm Your Audience – Delivering value doesn’t mean giving everything away. Learn the real reason audiences often don’t convert—and how to avoid it with clarity-driven content. 3️⃣ Selling Is an Extension of Service – When your message, offer, and audience are aligned, selling becomes seamless. Colin outlines the trifecta that drives meaningful conversions. RESOURCES MENTIONED IN THIS EPISODE: Access "The Conversion Story Formula," Colin’s step-by-step program for finding and sharing your story in a way that connects and converts – amyporterfield.com/colin [https://amyporterfield.com/colin] Subscribe to Colin’s podcast, Expert Edge – expertedgepodcast.com [https://www.expertedgepodcast.com/]  Pre-order Colin’s book – One Presentation Away [https://www.amazon.com/One-Presentation-Away-Irresistible-Speaker/dp/1394324316]  Learn more about Sell From Stage Academy – colinboyd.co/programs [https://colinboyd.co/programs/] MORE FROM ME Follow me on Instagram @amyporterfield [https://www.instagram.com/amyporterfield/] I know what it’s like to wait until everything feels “ready” - but here’s the truth 👉🏼 that moment rarely comes. In my NEW Sell Before You're Ready Masterclass, I’ll show you how to make your first sale now 💸 even if your audience is small and your offer isn’t perfect. Ready to stop overthinking and finally start earning? Save your spot HERE [https://1houroffer.amyporterfield.com/sell]!  SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545]! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

What If Your Biggest Growth Opportunity Was Rethinking How Your Customer Actually Moves Through Your Business? If your business growth feels stalled, the issue might not be your funnel, ads, or webinar strategy — it could be that your ideal customer has outgrown you. In this episode, I introduce a powerful reframe around how to think about your customer journey. Instead of treating your ICA (ideal customer avatar) like a static snapshot, I show you how to evolve your messaging, offers, and marketing strategy alongside your audience. I pull back the curtain on how I reimagined my entire customer journey to support one evolving ICA (affectionately named Hank) through multiple phases of business growth. You'll also get an insider look at how I use ChatGPT to build detailed ICA guides, how this strategy transformed my offerings, and how it can create more clarity, consistency, and alignment across your business. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Your ICA Is Growing — And So Should Your Strategy When you recognize that your audience is evolving through different phases of growth, it opens up new ways to support them with intention and clarity. 2️⃣ You Can Create Offers That Grow Alongside Your Audience Whether someone is brand new or already established, having a thoughtful path for them to follow can deepen trust and increase lifetime value. 3️⃣ Your Messaging Can Meet Them Where They Are Mapping your content and strategies to the different phases of your ICA’s journey creates more alignment, better results, and a stronger connection overall. RESOURCES MENTIONED IN THIS EPISODE: Learn more about the 1 Hour Offer - 1houroffer.amyporterfield.com [https://1houroffer.amyporterfield.com/]  Check out all my courses and mentorship offerings - amyporterfield.com/online-business-courses [https://www.amyporterfield.com/online-business-courses]  MORE FROM ME Follow me on Instagram @amyporterfield [https://www.instagram.com/amyporterfield/] Every Tuesday, I share zero-fluff business tips, behind-the-scenes stories, and straight-from-the-group-chat insights you won’t find on Instagram. 👉 [Click here to subscribe] [https://www.amyporterfield.com/newsletter] and get the kind of honest, actionable advice that actually moves the needle in your business. https://www.instagram.com/amyporterfield/ SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545]! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How to Build a Membership That Fuels Freedom, Stability, and Long-Term Growth If you've ever wondered whether a membership could work in your business model — or if you're still sitting on the sidelines debating when to make the leap — this episode is your permission slip to stop waiting and start validating. Stu McLaren is here for an unfiltered, insight-packed conversation on what’s changing in the world of memberships, how to launch one even if you’re just starting out, and the fastest path to turning what you know into monthly recurring revenue. This isn’t just a pep talk — it’s a masterclass in how to build predictability, profitability, and long-term sustainability into your business model. You’ll learn why memberships are more relevant than ever (even in the age of AI), how to create real transformation for your customers (not just provide more content), and the exact strategy Stu teaches to validate your idea before you build a thing. Whether you’re brand new to memberships or looking to scale your existing one, this episode is packed with innovative marketing strategies, real-world case studies, and mindset shifts to help you grow.  HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Information is everywhere — but implementation is what sets you apart. In the AI era, your value as a course or membership creator comes from helping people apply what they learn and get real results, not just giving them more “how-to” content. 2️⃣ Recurring revenue gives you freedom, confidence, and a business that’s worth 8X more. Stu breaks down why predictable monthly income changes everything—from reducing stress to increasing your company’s valuation. 3️⃣ You don’t need a huge audience to launch. Stu shares the exact “founding member” script and strategy to validate your idea and welcome your first paying members (before you even create a single piece of content!) RESOURCES MENTIONED IN THIS EPISODE: The Membership Experience is officially open for enrollment. This is Stu McLaren’s step-by-step program that shows you how to turn what you already know, love, and do into recurring revenue through a simple, low-stress membership. And here’s the best part... When you join through my link, you’ll also get access to my exclusive bonus package, created to support you every step of the way. Here’s what you’ll get: How It’s Made: The Online Membership Edition → A behind-the-scenes look at exactly how I built and launched my own membership, including lessons learned, real strategies, and what I would do differently today. Start From Scratch Guide: Kickstart Your Email List to Grow Your Membership → A step-by-step guide to help you build a powerful email list even if you’re starting from zero, so you’ll have an audience ready when you launch. These two bonuses are designed to give you real momentum from day one, saving you time, helping you avoid the common mistakes, and giving you the confidence to launch your membership the right way. These are the exact tools I wish I had when I started. So if you're ready to finally build a business that works for you, instead of constantly working in it...this is your moment. Click to enroll in The Membership Experience before enrollment closes on Thursday, 5/22 at 11:59pm PT, and I’ll see you inside: amyporterfield.com/membership [https://amyporterfield.com/membership].  MEMBERSHIPS MENTIONED IN THIS EPISODE:  Nonprofit Leadership Lab [https://nonprofitleadershiplab.com/] Ali Kay Studio [https://alikaystudio.com/] Tony's Acoustic Challenge [https://tonypolecastro.com/] Launch Your Box [https://www.launchyourboxwithsarah.com/] Autism Little Learners [https://autismlittlelearners.com/] MORE FROM STU Get your copy of Stu’s book, Predictable Profits: stu.me/predictable-profits [https://stu.me/predictable-profits] Follow Stu on Instagram @stumclaren [https://www.instagram.com/stumclaren/] Learn more about Membership.io membership.io [https://membership.io] MORE FROM ME Follow me on Instagram @amyporterfield [https://www.instagram.com/amyporterfield/] SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545]! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!