Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

Influencer Marketing, SEO & Agency Advice with Rand Fishkin of SparkToro

In this episode of The Revenue Marketing Show, we’re sharing an interview between former SharpSpring CMO, Chip House, and the CEO of SparkToro, Rand Fishkin. This interview originally aired as part of our Agency Growth webinar series, and it includes a deep-dive Q&A session with Rand answering questions from the audience about effective content development, influencer marketing, the current state of SEO, digital marketing best practices for agencies, and more. He also discusses his recent book, Lost and Founder. Check it out! About Rand Fishkin, CEO of SparkToro Rand Fishkin is the co-founder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. Plus, if you feed him great pasta or great whiskey, he’ll give you the cheat code to rank #1 on Google. Connect with Rand: https://www.linkedin.com/in/randfishkin/ [https://www.linkedin.com/in/randfishkin/] For more information & to connect with us: Visit our website: www.sharpspring.com [http://www.sharpspring.com] Have a question? Reach us at https://sharpspring.com/contact-us/ Follow us on LinkedIn: www.linkedin.com/company/sharpspring Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHQ4RDQ5UHh1aHlTQlRreVRKUXNrdURISlRXUXxBQ3Jtc0tsZHZSTGN6Y3M2Q0pzMW1XdkpJZTgtV0lYLVROWWRXUm80SmVhTExZN0hzeTdEc3Z3cUNIeHl0OFhMZzVObzkxNVZjUzBMU0ptcDVCRkEwanBWQWx0aUFxRGdVa0t2ZU53NTlKTjEwanhxTDBlSzh6aw&q=https%3A%2F%2Fwww.sharpspring.com%2Fads]. Subscribe for more: https://www.youtube.com/c/Sharpspring [https://www.youtube.com/c/Sharpspring]

Future-Proof Demand Strategies That Work with Matt Heinz of Heinz Marketing

Eric recently got the chance to appear on Sales Pipeline Radio hosted by Matt Heinz, and we’re excited to now be able to rebroadcast the episode and share it with you here! In this episode, Matt and Eric discuss “Future-Proof Demand Strategies That Work”, as well as why driving demand gen needs to be approached as a holistic exercise, the recent acquisition of SharpSpring by Constant Contact, and more. Enjoy! About Matt Heinz, President of Heinz Marketing: At Heinz Marketing, Matt focuses on strategic customer acquisition, retention strategy and execution, with a particular focus on start-ups and fast-growth businesses seeking to accelerate top-line growth. On his show Sales Pipeline Radio, he features some of the brightest minds in B2B sales and marketing, sharing their secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. Connect with Matt: https://www.linkedin.com/in/mattheinz/ [https://www.linkedin.com/in/mattheinz/] About Eric Stockton, VP of Demand Gen at SharpSpring: An exec with proven leadership in running sales teams and creating marketing alignment within organizations, Eric specializes in creating revenue and driving pipeline for B2B, SAAS, and eCommerce. He has an innate ability to identify prime growth areas for a business, develop strategy, and then dive in to help drive revenue quickly. At SharpSpring, Eric focuses daily on the areas of Growth, DemandGen, Publishing and Content to help streamline processes, improve output and motivate the team to excel. Connect with Eric: https://www.linkedin.com/in/ericstockton [https://www.linkedin.com/in/ericstockton] For more information & to connect with us: Visit our website: www.sharpspring.com [http://www.sharpspring.com] Have a question? Reach us at https://sharpspring.com/contact-us/ Follow us on LinkedIn: www.linkedin.com/company/sharpspring Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHQ4RDQ5UHh1aHlTQlRreVRKUXNrdURISlRXUXxBQ3Jtc0tsZHZSTGN6Y3M2Q0pzMW1XdkpJZTgtV0lYLVROWWRXUm80SmVhTExZN0hzeTdEc3Z3cUNIeHl0OFhMZzVObzkxNVZjUzBMU0ptcDVCRkEwanBWQWx0aUFxRGdVa0t2ZU53NTlKTjEwanhxTDBlSzh6aw&q=https%3A%2F%2Fwww.sharpspring.com%2Fads]. Subscribe for more: https://www.youtube.com/c/Sharpspring

How Businesses Become Unicorns with Viral Ads with Benton Crane of Harmon Brothers

In this episode, Eric speaks with Benton Crane, the CEO of Harmon Brothers, the creative agency responsible for some of the most viral ads in internet history. Their iconic campaigns for  trending companies like Squatty Potty, Purple Mattresses, and Poo-Pourri have helped drive more than $450 million in sales and over 1.5 billion views! Eric chats with Benton about how he managed the agency’s growth from its infancy to now, where they can say they’re among the world’s most sought after ad agencies. About Benton Crane, CEO of Harmon Brothers As CEO, Benton wears many hats, but all his roles share the goal of taking care of clients. Harmon Brothers has amazing clients who have provided them with the chance to make some of the most successful YouTube ad campaigns of all time. The agency helps brands go from obscurity to being a household name – where every brand wants to be. Connect with Benton: https://www.linkedin.com/in/bentoncrane/ [https://www.linkedin.com/in/bentoncrane/] About Eric Stockton, VP of Demand Gen at SharpSpring: An exec with proven leadership in running sales teams and creating marketing alignment within organizations, Eric specializes in creating revenue and driving pipeline for B2B, SAAS, and eCommerce. He has an innate ability to identify prime growth areas for a business, develop strategy, and then dive in to help drive revenue quickly. At SharpSpring, Eric focuses daily on the areas of Growth, DemandGen, Publishing and Content to help streamline processes, improve output and motivate the team to excel. Connect with Eric: https://www.linkedin.com/in/ericstockton [https://www.linkedin.com/in/ericstockton] For more information & to connect with us: Visit our website: www.sharpspring.com [http://www.sharpspring.com] Have a question? Reach us at https://sharpspring.com/contact-us/ Follow us on LinkedIn: www.linkedin.com/company/sharpspring Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHQ4RDQ5UHh1aHlTQlRreVRKUXNrdURISlRXUXxBQ3Jtc0tsZHZSTGN6Y3M2Q0pzMW1XdkpJZTgtV0lYLVROWWRXUm80SmVhTExZN0hzeTdEc3Z3cUNIeHl0OFhMZzVObzkxNVZjUzBMU0ptcDVCRkEwanBWQWx0aUFxRGdVa0t2ZU53NTlKTjEwanhxTDBlSzh6aw&q=https%3A%2F%2Fwww.sharpspring.com%2Fads]. Subscribe for more: https://www.youtube.com/c/Sharpspring [https://www.youtube.com/c/Sharpspring]

Frame Your Marketing Narrative to Get Sales Onside with Mark Walker of GTM Works

Mark Walker is an entrepreneur, marketing consultant, and startup coach, and he founded his company GTM Works with the goal of addressing the many go-to-market pains felt by startups and scaleups that are struggling to get off the ground, from poor conception to execution. In this episode of The Revenue Marketing Show, Eric asks Mark about his journey into the SaaS and tech space, how he’s helped companies move from outbound-only marketing to creating effective inbound strategies from the ground up, and the tips he has for organizations who are trying to get their Sales and Marketing teams on the same page. Check it out! About Mark Walker, Founder of GTM Works: In addition to running GTM Works, Mark is also Fractional CRO, coach and consultant for a number of rapidly scaling early stage ventures, as well as SIA Coach on Go-to-Market. Mark is also a frequent public speaker on all things related to commercial strategy, go-to-market and revenue growth. Connect with Mark: https://www.linkedin.com/in/jfdimark/ About Eric Stockton, VP of Demand Gen at SharpSpring: An exec with proven leadership in running sales teams and creating marketing alignment within organizations, Eric specializes in creating revenue and driving pipeline for B2B, SAAS, and eCommerce. He has an innate ability to identify prime growth areas for a business, develop strategy, and then dive in to help drive revenue quickly. At SharpSpring, Eric focuses daily on the areas of Growth, DemandGen, Publishing and Content to help streamline processes, improve output and motivate the team to excel. Connect with Eric: https://www.linkedin.com/in/ericstockton [https://www.linkedin.com/in/ericstockton] For more information & to connect with us: Visit our website: www.sharpspring.com [http://www.sharpspring.com] Have a question? Reach us at https://sharpspring.com/contact-us/ Follow us on LinkedIn: www.linkedin.com/company/sharpspring Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHQ4RDQ5UHh1aHlTQlRreVRKUXNrdURISlRXUXxBQ3Jtc0tsZHZSTGN6Y3M2Q0pzMW1XdkpJZTgtV0lYLVROWWRXUm80SmVhTExZN0hzeTdEc3Z3cUNIeHl0OFhMZzVObzkxNVZjUzBMU0ptcDVCRkEwanBWQWx0aUFxRGdVa0t2ZU53NTlKTjEwanhxTDBlSzh6aw&q=https%3A%2F%2Fwww.sharpspring.com%2Fads]. Subscribe for more: https://www.youtube.com/c/Sharpspring

Talking SharpSpring Product Marketing with Christian Otero and Nick Mangold

In this episode of the Revenue Marketing Show, Nick Mangold from our Product Marketing team speaks with Christian Otero, SharpSpring's Head of Product Management. The two provide a glimpse into our product vision, Product’s day to day workings, and how they’ve evolved since SharpSpring’s early days. Christian has spent years working with our partners and he discusses how he brings what he’s learned about their business needs, goals, and obstacles to the table for the Product Team. It’s a great glimpse into what makes our Product team tick – enjoy the episode! About Christian Otero, Manager of Product Management at SharpSpring Passion, empathy, and creativity drive Christian to help develop a successful environment for his team members. He’s only truly satisfied when leading or working with a team to complete a complex goal. Connect with Christian: https://www.linkedin.com/in/christian-otero-526444108/ [https://www.linkedin.com/in/christian-otero-526444108/] About Nick Mangold, SharpSpring Senior Product Marketer Nick is an experienced marketer with a demonstrated history of working in the software advertising industry. Having previously served as a SharpSpring Senior Onboarding Specialist, he developed a wealth of first-hand knowledge on the implementation, strategy, and tactics key to growing your business with marketing automation. Connect with Nick: https://www.linkedin.com/in/nicholas-mangold/ [https://www.linkedin.com/in/nicholas-mangold/] For more information & to connect with us: Visit our website: www.sharpspring.com [http://www.sharpspring.com] Have a question? Reach us at https://sharpspring.com/contact-us/ Follow us on LinkedIn: www.linkedin.com/company/sharpspring Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHQ4RDQ5UHh1aHlTQlRreVRKUXNrdURISlRXUXxBQ3Jtc0tsZHZSTGN6Y3M2Q0pzMW1XdkpJZTgtV0lYLVROWWRXUm80SmVhTExZN0hzeTdEc3Z3cUNIeHl0OFhMZzVObzkxNVZjUzBMU0ptcDVCRkEwanBWQWx0aUFxRGdVa0t2ZU53NTlKTjEwanhxTDBlSzh6aw&q=https%3A%2F%2Fwww.sharpspring.com%2Fads]. Subscribe for more: https://www.youtube.com/c/Sharpspring