SEO in 2025
Podcast von Majestic.com
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.” PAM AUNGST CRONIN President/Owner, PamAnnMarketing.com “SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.” ALEYDA SOLIS International SEO Consultant & Founder, Orainti “I’ve been participating in this series for years now and have found the value to be consistently high!” KEVIN INDIG Growth Consultant, Kevin-Indig.com “The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.” MARK WILLIAMS-COOK Director, AlsoAsked/Candour “The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.” OLGA ZARR SEO Consultant at SEOSLY “David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.” ALEX MOSS Principal SEO, Yoast & Co-Founder, FireCask “Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.” JONO ALDERSON Independent Technical SEO Consultant “The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!” DRE DE VERA Host/Producer, SEO Video Show
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Ashley Segura and David Bain discuss the age-old debate: Quantity vs Quality. Talking points include: - How to produce content at scale - What tools do you recommend? - What type of content works best? - How should content be produced? - Do you favour in-house or agency? - What data should be utilised?
Tamara Novitović shares the importance of predicting user needs with AI & secure backlinks that drive rankings and engagement. Talking points include: How do we Predict user needs with AI? How does this help to secure backlinks that drive both rankings and engagement? How important a ranking factor is user intent and how should we optimise for it? What about engagement - how important a ranking factor is that? How can AI be used to predict user search trends and behavioural patterns? (competitor analysis, algorithm impact, etc). Can we provide AI with user data to help it better understand their needs? What metrics do we use to track user behaviour? Can we use AI to build a backlink strategy that attracts credible links?
Manuel Madeddu shares the importance of not being used by AI. Discussion points include: What are the challenges with AI? What’s best practice? What is a holistic approach? How do you work on efficiencies? What are your thoughts on search engines using AI?
Taylor Kurtz discusses the importance of utilizing AI as an ally, rather than viewing it as a threat. Discussion points include: Why might AI be a threat? How do you turn it into an ally? How do you use AI for different agency tasks? - client communication - report analysis - content creation - much more? What sectors are you finding to be particularly suitable for the use of AI? What about hallucinations? Any other sectors that you are working with?
James Brockbank shares the importance of thinking about E-E-A-T as your brand’s online reputation. Talking points include: How can E-E-A-T your brand’s online reputation? What aspects of E-E-A-T are key to doing this? How do you align link building, content and brand signals? What aspects of link building, content and brand signals do you focus on most and why? Can you do this in an automated way? How does this link together in an overarching strategy?
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