SEO in 2025
Podcast von Majestic.com
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.” PAM AUNGST CRONIN President/Owner, PamAnnMarketing.com “SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.” ALEYDA SOLIS International SEO Consultant & Founder, Orainti “I’ve been participating in this series for years now and have found the value to be consistently high!” KEVIN INDIG Growth Consultant, Kevin-Indig.com “The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.” MARK WILLIAMS-COOK Director, AlsoAsked/Candour “The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.” OLGA ZARR SEO Consultant at SEOSLY “David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.” ALEX MOSS Principal SEO, Yoast & Co-Founder, FireCask “Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.” JONO ALDERSON Independent Technical SEO Consultant “The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!” DRE DE VERA Host/Producer, SEO Video Show
Kostenlos testen für 30 Tage
4,99 € / Monat nach der Testphase.Jederzeit kündbar.
Alle Folgen
465 Folgen
Joseph Kahn explains why adapting to the Local SEO Evolution is key. Talking points include: What changes in local search algorithms are you referring to? How is ‘features with AI’ affecting local SEO? How do you optimize for "near me" searches ? What do you mean by optimizing for location-based queries using AI? How do you leverage user-generated content for local SEO using AI?
Sean Barber shares why tracking LLM traffic matters. Talking points include: Why does tracking LLM traffic matter? How do you go about doing this? What LLMs are driving the most traffic at the moment? How should an SEO optimize for LLMs? What are some specific steps that SEOs should take to optimize for LLMs? Why is this important compared with other SEO activities? How is the LLM space evolving? What does this mean for the future of SEO?
Edward Ziubrzynski explains why global EEAT needs to be a local strategy. Talking points include: What do you mean by EEAT being a local strategy? How could an EEAT strategy vary in different locations? What local considerations do brands generally need to be aware of? How do you strategically roll this out if you’re a big company? How does this improve your SEO? How do you measure the success of this?
Myriam Jessier and David Bain talk about the importance of tackling local marketing and SEO with cognitive insights. Discussion points include: What do you mean by cognitive insights? How can cognitive insights help with local marketing? How can familiarity help to build your brand? What’s an example of hyper-localised content? How do you deliver hyper-localised content? What are the benefits of delivering hyper-localised content?
Maximise your global reach by treating each international market as unique and creating tailored campaigns that resonate with local audiences. Lau Miguez and David Bain discuss: What do you mean by treating each international market uniquely? You say Transcreate, Don’t Translate - what does that mean? What other content creation tips do you have when trying to appeal to a local market? Why do you have to understand the local Media Landscape? How do you use the local media? How do you get to know the local audience? You advise on appreciating local Cultures and Subcultures - what does that mean in practice and how does this help to create a more impactful campaign?
Kostenlos testen für 30 Tage
4,99 € / Monat nach der Testphase.Jederzeit kündbar.
Exklusive Podcasts
Werbefrei
Alle frei verfügbaren Podcasts
Hörbücher
20 Stunden / Monat
