[https://baconpodcast.com/wp-content/uploads/2024/09/Firefly-A-baby-installing-in-a-lightbulb-in-a-light-socket-77065-300x300.jpg]One of my all-time favorite jokes is about babies… “HOW MANY BABIES DOES IT TAKE TO SCREW IN A LIGHTBULB?” “NONE – THEY NEITHER HAVE THE COGNITIVE OR MOTOR SKILLS TO PERFORM SUCH A TASK!” You could imagine a baby holding a lightbulb and trying to insert it into a lamp or socket. But if you wanted to see it, you could log into an AI image generator to create one. AI opens some interesting conundrums about the use of images. Who owns the copyright? What if you use a well-known person? Can you be sued? Images are assets. These assets can be bought and sold. What once was a free image that you picked up from free image sites like Pixabay [https://pixabay.com/] or Pexels [https://www.pexels.com/] can be sold to a paid-for library. Those libraries can use tools like Google Lens or a metadata search to find that specific image. At this point, I feel safe creating images with Firefly [https://firefly.adobe.com/] because I have a paid account with Adobe for their creative suite and their Stock Images (two different accounts). I would not be as confident using anything I am not paying for. Even if you win the battle, you are spending your time trying to ward off what I consider an attack. [https://baconpodcast.com/wp-content/uploads/2022/01/Ebook-Banner-Ad.png]http://b2b-im.com/ebook

[https://baconpodcast.com/wp-content/uploads/2023/09/AdobeStock_26023176-300x225.jpeg]If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic is coming from. This includes organic search (Google searches), direct (typing or clicking a URL), referral (link from another website), organic social (multiple social media sites), and something called unassigned (catch-all for all others). I have seen customers and clients who pay attention to numbers that have little to no connection to reality. What I mean is, how can you tell when a human is really getting to your website and spending quality time? Google considers engagement as someone spending at least ten seconds on a page or post. Considering that is what most people need to read a headline, look at a picture, and decide if this is for them, that’s a pretty low bar. Most content is posted once, and then forgotten. That assumes that it was only right for the audience who was following your business at the time it was posted. What you have is an asset. That asset can be reposted to social media more often than once. It could be posted 10-15 times and seen by a different set of eyes each time. That’s what happens when I repost my Baconisms [https://www.linkedin.com/pulse/your-marketing-investment-expense-good-questions-brian-basilico/?trackingId=kDBtT9%2FQSFuhqawDqC62jg%3D%3D]. I post the same 30+ image sayings every month. I see random comments and likes each month that I have not seen before. > “DON’T WORRY ABOUT THE WORLD COMING TO AN END TODAY. IT IS ALREADY TOMORROW IN AUSTRALIA.” > > – CHARLES M. SCHULZ In this episode, we will explore how to increase views on your content by the right audience… at the RIGHT times! . Want To See How To Market BETTER? - Click Here [https://saleinator.com] [https://baconpodcast.com/wp-content/uploads/2022/01/Ebook-Banner-Ad.png]https://b2b-im.com/ebook/

[https://baconpodcast.com/wp-content/uploads/2024/08/AdobeStock_896639199-300x200.jpeg]I could easily take my old blogs and ask AI to rewrite them to reflect today’s business environment better. That would certainly be faster than my two-finger typing, re-working sections, and asking a VA to proof and post, but would it or could it be more successful or effective? Most businesses will ebb and flow between profit and deficit, and you sometimes have to cut expenses to offset a deficit of profits. When it comes to marketing, outcomes are profits and content creation and distribution are part of the expense. As long as those outcomes lead to financial profits, marketing goes from being an expense to an investment. Businesses have a longer and more chartable P.A.T.H. to purchase. They go from Awareness to Engagement to Inquiry to Purchase. By chartable P.A.T.H., I mean there are data points you can track and measurably follow from send to sale. [https://baconpodcast.com/wp-content/uploads/2022/01/Ebook-Banner-Ad.png]http://b2b-im.com/ebook

[https://baconpodcast.com/wp-content/uploads/2024/08/B2b-Customer-Journey-300x150.png]I was listening to a podcast interview [https://podcasts.apple.com/us/podcast/pivot/id1073226719?i=1000665611838] with comedian Mike Birbiglia. I was not familiar with him, but I found his take on comedy interesting. He believes that comedians have a one-on-one relationship with their audiences. Social media and podcasts can help to create a more intimate relationship with fans. Some influencers lose that connection because they become an outsized version of themselves. They get lost in the audience’s abyss and lose the connection with individuals. They become unapproachable. I find the same thing with marketing. We tend to lose sight of that one-on-one relationship and get lost in the abyss of the avatar. A comedian is selling entertainment with jokes. You, on the other hand, are selling profits or solutions through hardware, software, and services. As a sales and marketing organization, you need to craft a story around your products and services that will resonate with individual buyers. Getting potential customers to know, like, and trust you is a journey. Each has a unique place in the Customer Journey. [https://baconpodcast.com/wp-content/uploads/2022/01/Ebook-Banner-Ad.png]http://b2b-im.com/ebook

[https://baconpodcast.com/wp-content/uploads/2017/03/AdobeStock_122584694-300x211.jpeg]I want to do something a little different today. I want to share with you my why. If you can figure out your why, I believe you are halfway to success. Simon Sinek tells us to start with why. But I believe that why is not all-encompassing and as simple as finding one why on your way to the top. I believe there are a series of whys. Why are you in or running a business? Why are you in the niche or market that you serve? Why do you offer the specific products or services you sell? The other thing I have found is that, over time, your why can change and evolve as you change and evolve. I believe that understanding the “why” questions and how others may perceive you is not only useful but critical in business. It can help you get a peek into how clients, prospects, and vendors may perceive you before you start to interact. Then, the rest is up to you to collect data from interactions. [https://baconpodcast.com/wp-content/uploads/2022/01/Ebook-Banner-Ad.png]http://b2b-im.com/ebook