On the Record by Leadpages

In this episode of On the Record, we dive into how small and mid-sized businesses can harness big business marketing strategies to drive growth, scale impact, and compete in a rapidly evolving digital landscape. Joined by Michaela Mueller, Senior Marketing Manager at Tria, we explore how brands of any size can unlock the power of data-driven marketing, AI tools, and customer-centric strategies—drawing parallels to Radiohead’s revolutionary direct-to-fan release of In Rainbows. With insights from Fortune 500 marketing, nonprofit leadership, and SMB innovation, this conversation offers actionable tips for marketers navigating B2B and B2C transitions, leveraging digital advertising, and building authentic brand experiences that resonate and convert.

How do you build a marketing agency that not only lasts—but thrives in a fast-moving, tech-fueled digital world? In this episode, we sit down with Ryan Kulka, Founder and Owner of BOOM! Marketing Agency, to uncover the foundation of over 11 years of agency success. From BOOM!’s early vision to crafting powerful brand strategies and long-term client relationships—including the meteoric rise of Gray Duck Spirits—Ryan shares hard-earned insights into client retention, conversion rate optimization (CRO), and staying agile in the age of AI and automation. We also draw inspiration from Animal Collective’s groundbreaking album Merriweather Post Pavilion, examining how the band’s experimental production, bold sonic identity, and collaborative spirit mirror the mindset needed to build a resilient, innovative agency that stands the test of time.

In this Season Three premiere of On The Record, we explore how marketers can turn overwhelming amounts of data into smarter lead generation with the help of Leadpages’ built-in lead enrichment tools. Inspired by MF DOOM’s conceptual album Mm..Food, we draw powerful parallels between niche branding and targeted marketing, revealing how data segmentation, personalization, and firmographic insights can unlock better leads, higher conversion rates, and scalable growth—even for small businesses.

What do Taylor Swift and top-performing brands have in common? A deep understanding of the power of story. In this episode of On the Record, Ryan and Michael sit down with brand and CX expert Sue Woodard to unpack how emotional connection, storytelling, and smart brand curation can transform leads into passionate brand evangelists. From the re-release of “Red (Taylor’s Version)” to the customer experience strategies of brands like Chewy and Delta, we break down the tactics that help businesses build loyalty, create memorable first impressions, and scale authentic customer relationships. If you’re looking to improve your brand strategy, stand out in a crowded market, or create lasting impact with your audience, this conversation is full of insights you won’t want to miss.

In this episode of On the Record, we reveal how we added $100K in monthly recurring revenue (MRR) in just one month by leaning into customer segmentation, aligning product strategy with actual usage data, and making bold internal shifts that paid off. From redefining our ideal customer to running pricing experiments and navigating team buy-in, we break down the real-world tactics that helped us achieve rapid SaaS growth—while drawing surprising inspiration from Wilco’s Yankee Hotel Foxtrot. If you’re scaling a SaaS startup, rethinking your pricing model, or trying to grow MRR fast, this behind-the-scenes look at how we made it happen is packed with insights for product-led growth, revenue operations, and customer retention strategy.