Trade Secrets

Union Electric - Max Goldstein - Building A Pandemic-Only Consumer Brand and Emerging Cannabis Trends

In this episode of Trade Secrets, Lucas speaks with Max Goldstein, CEO of Union Electric and a partner at OpenNest. Union Electric is a California-based cannabis brand focused on creating transparency in the cannabis supply chain and bringing high-quality flower to consumers at an affordable price. Max and Lucas discuss Union Electric as a pandemic-only company, how to build a successful consumer brand, and the changing political and cultural trends surrounding cannabis in the US. To learn more about Union Electric visit unionelectric.co [unionelectric.co]

Axiom - Alec Guettel - Scaling A Nine-Figure Startup, Self-Awareness, and Company Culture

In this episode of Trade Secrets, Lucas speaks with Alec Guettel, a serial entrepreneur and the co-founder of Axiom, Knowable, and Sungevity. Lucas and Alec discuss the journey between many of Alec’s startups, from a near-IPO, to a near bankruptcy, to nine-figures in annual revenue, the importance of a co-founder and self-awareness, especially when scaling. You can learn more about Alec on his LinkedIn [https://www.linkedin.com/in/alec-guettel-041b131/] or Crunchbase [https://www.crunchbase.com/person/alec-guettel-2].

VYBES - Jonathan Eppers on Beverages, Branding, and Mental Health

In this episode of Trade Secrets, Lucas speaks with Jonathan Eppers, the founder and CEO of VYBES, a Los Angeles-based beverage and lifestyle brand. They discuss Jonathan's journey from being a tech entrepreneur to launching a beverage brand, the power of creative branding and organic growth, and how Jonathan is combatting the mental health crisis in America - one beverage at a time. To learn more about VYBES, visit idrinkvybes.com.

Tidal NYC - Tim Gibb on What Local Manufacturing Really Means

In the first episode of Darkroom's new segment, Trade Secrets, Lucas DiPietrantonio talks with Tim Gibb, the co-founder of Tidal, a New York-based DTC flip-flop brand. Tim discusses the origins and journey of Tidal, the true meaning of "Made in America" and local manufacturing, and how Tidal successfully navigated the coronavirus pandemic, scaling rapidly despite current economic turmoil. For more information on Tidal, visit tidalnewyork.com [http://www.tidalnewyork.com]