Upper Cervical Marketing Podcast

UCM 287: Practice Growth Stage One: Push Through, Get Help, or Go Associate?

In this episode of the UCM Podcast, Tony Hook and Dr. Bill Davis tackle one of the most difficult and emotionally charged questions many chiropractors face: When is it time to stop trying to make it on your own and consider a different path? Focusing on doctors stuck in Practice Growth Stage One—typically collecting under $20K per month—they explore the financial, emotional, and personal toll of long-term survival mode. The conversation breaks down why time alone doesn't create breakthroughs, how being stuck impacts every area of life, and why this stage was meant to be a short-term foundation, not a permanent destination. Most importantly, they outline two viable, hope-filled paths forward: getting structured help to break through the $20K ceiling or choosing to thrive as an associate in the right environment—reminding doctors that doing nothing is the most dangerous option of all.

UCM 286: Dr. Connor & Dr. Leigh Davis: Building a Thriving Upper Cervical Practice from Scratch

In this episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Connor Davis and Dr. Leigh Davis of Transcend Chiropractic in Knoxville, Tennessee, to unpack their journey from associates to successful practice owners. The Doctors Davis share how they built a thriving upper cervical (NUCCA) practice from the ground up after relocating from Chicago, overcoming early challenges such as system creation, team building, and market positioning. They dive deep into the power of progress exams, objective care, and patient education, while also discussing the unique advantages of running a husband-and-wife practice. With a growing waitlist and an active search for an associate, this episode offers valuable insights for chiropractors and students who want to deliver exceptional care while building a sustainable, systems-driven practice.

UCM 285: "I Almost Quit Chiropractic": Dr. Vivek Soham on Surviving the Hardest Years

In this powerful and deeply honest conversation, Dr. Vivek Soham shares the unfiltered reality of building an upper cervical chiropractic practice through personal hardship, financial pressure, COVID, and profound self-doubt. From commuting hours to see a single patient, to living on a 30-day survival clock, Dr. Soham reflects on the mental, emotional, and spiritual challenges that nearly pushed him to quit—and the mindset shifts that helped him persevere. This episode goes beyond tactics, exploring faith, gratitude, collaboration, and purpose, while highlighting how service, community impact, and staying anchored to one's mission can turn years of struggle into meaningful wins. It's a must-listen for students and doctors who feel stuck, overwhelmed, or questioning whether they're cut out for this path.

UCM 284: 3 Steps to Take to Land a Great Preceptor Position As a Chiropractic Student

In this episode of the UCM Podcast, Dr. Bill Davis walks chiropractic students through the three critical steps to landing a great preceptor position—one that builds confidence, skill, and long-term career momentum rather than regret. Drawing from his own difficult preceptorship experience, Dr. Davis explains why a preceptor position should be viewed as career training, not just a graduation requirement. He emphasizes the importance of clarity around career goals, positioning yourself as a future doctor rather than a desperate student, and gaining access to the right opportunities through relationships and intentional networking. The episode also highlights common mistakes students make—such as waiting too long, prioritizing pay over mentorship, and ignoring culture fit—and provides actionable resources to help students transition successfully from student to doctor.

UCM 283: Building a Legacy Practice with Dr. Kurt Sherwood: Lessons from 35 Years in NUCCA

In this episode, Dr. Bill Davis sits down once again with longtime NUCCA leader Dr. Kurt Sherwood for an honest look at the realities of chiropractic practice—from mindset differences to the challenges few doctors talk about. Dr. Sherwood shares insights from 35 years in upper cervical care, explaining the three primary "chiropractic mindsets" and why understanding your own is essential for long-term success. They dive deep into the gap in chiropractic infrastructure that often forces clinically minded doctors to become accidental entrepreneurs—and how UCM is helping solve that problem. Dr. Sherwood also gives a behind-the-scenes look at his experience with UCM's associate recruitment program. We discuss how we helped him hire during a season of overwhelm, and what he's looking for in the next doctor who may one day lead his legacy practice. This episode is packed with wisdom for students, new grads, and seasoned chiropractors alike.