Upper Cervical Marketing Podcast

UCM 275: How to Hire and Keep the Right Team in 2025

In this episode of the UCM Podcast, Dr. Bill Davis dives into one of the biggest challenges facing upper cervical chiropractors today — hiring and keeping the right team. He breaks down why turnover is o costly, how to hire with intention rather than desperation, and the key roles every growing practice needs to thrive. Dr. Davis also shares insights from UCM's Associate Recruitment Program, explaining how culture, mission, and onboarding are more powerful retention tools than pay alone. Whether you're looking to hire your first CA, bring on an associate, or strengthen your leadership systems, this episode gives you a proven roadmap to build a stable, motivated, and purpose-driven team that grows with your practice.

UCM 274: Building a Thriving NUCCA Practice: Lessons from Dr. Devin Young and Dr. Jeanette Tapia

In this episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Devin Young and Dr. Jeanette Tapia from San Diego, California, to unpack their inspiring journey from full-spine practitioners to leading NUCCA specialists. The conversation explores how they built and rebuilt their practice—first in Texas and later in San Diego—while learning critical lessons about leadership, systems, and team culture. They share powerful insights on creating a consistent patient experience, the importance of weekly staff training, and how to recognize when it's time to pivot or let go of the wrong team members. For doctors looking to refine their leadership, strengthen their teams, and elevate patient care, this episode is packed with actionable wisdom and real-world experience.

UCM 273: The New Patient Journey in 2025: Trust, Engagement, and Retention

In this episode of the UCM Podcast, Dr. Bill Davis and Tony Hook explore how the patient journey has radically transformed in today's digital-first world. They discuss how upper cervical chiropractors can adapt to changing patient behaviors shaped by AI, social media, and multichannel discovery. From building trust before patients even step into the office, to engaging them with video content, reviews, and consistent follow-up, the conversation emphasizes how practices can convert awareness into lifetime care. Listeners will gain actionable insights on creating stronger connections, retaining patients long term, and ultimately building thriving practices in a distracted world.

UCM 272: 5 Things to Focus on as a Chiropractic Student (Beyond Passing Boards)

Dr. Bill Davis on the UCM Podcast As a chiropractic student, it's easy to get caught up in tests, grades, and the looming pressure of board exams—but real preparation for your future goes far beyond the classroom. In this episode, Dr. Bill Davis shares five powerful lessons that most schools won't teach you, but every successful chiropractor must learn. From building relationships with mentors and mastering communication, to understanding business, protecting your own health, and diving into upper cervical training early, these insights are designed to help you avoid common mistakes and step confidently into practice. Whether you're just starting out or halfway through, this message will challenge you to think bigger, prepare smarter, and lay the foundation for a thriving career in chiropractic care.

UCM 271: From Solo Doc to Multi-Clinic Leader: Dr. Stan Dombroski's 22-Year Journey

Dr. Stan Dombroski on the UCM Podcast In this inspiring conversation, Dr. Stan Dombroski shares his 22-year journey of building and expanding a successful NUCCA practice in Zeeland and Grand Rapids, Michigan. From the terrifying early days of opening his doors with no business knowledge, to creative grassroots marketing with nothing but a SAM unit and bottled water, Dr. Stan reveals the lessons he's learned about persistence, growth, and leadership. He discusses the transition from solo practice to managing multiple associates, the importance of culture and communication between clinics, and how pursuing NUCCA board certification gave him clarity and renewed passion for the process. His story is one of faith, grit, and staying focused on excellence in removing atlas subluxations, so patients can live fully.