AI Commerce

AI in E-Commerce: Beyond the Hype | Markus Lorenz

Markus Lorenz is the CEO of Datrycs, a specialized e-commerce solution integrator based in Germany. With extensive experience in the e-commerce sector, Markus brings a wealth of knowledge from both enterprise and agency perspectives. Prior to founding Datrycs, he served as CIO at Divante. Markus specializes in translating business objectives and strategies into technology roadmaps. His expertise spans composable e-commerce, headless IT architecture, and enterprise IT applications including ERP, CRM, PXM, and BI systems. Markus sat down with us to discuss how AI is transforming e-commerce, from revolutionizing data onboarding to enabling sophisticated shopping assistants, while emphasizing the importance of focusing on specific business problems rather than adopting technology for its own sake. What you'll learn: 1. How AI is evolving from basic content enrichment to sophisticated shopping assistants that understand context and user needs 2. Why real-time, scalable AI personalization remains a significant hurdle and the current workarounds being used. 3. How AI could disrupt traditional PIM systems and reshape the future of product data management. 4. How AI is pushing agencies from time-and-materials towards value-based outcomes and the increasing demand for demonstrating ROI quickly (within 6-12 months). 5. Why smaller, AI-empowered agencies can now compete with larger firms by reducing overhead while maintaining delivery capabilities People, tools, items and products mentioned: • datrycs: https://www.datrycs.com [https://www.datrycs.com/] • Zalando: https://www.zalando.com [https://www.zalando.com/] • Amazon Rufus: https://www.amazon.com/gp/help/customer/display.html?nodeId=Tvh55TTsQ5XQSFc7Pr [https://www.amazon.com/gp/help/customer/display.html?nodeId=Tvh55TTsQ5XQSFc7Pr] • Proofs.io [http://proofs.io/]: https://proofs.io [https://proofs.io/] • Lampenwelt: https://www.lampenwelt.de [https://www.lampenwelt.de/] • Perplexity: https://www.perplexity.ai [https://www.perplexity.ai/] • Pimcore: https://www.pimcore.com [https://www.pimcore.com/] • Kelly Goetsch: https://www.linkedin.com/in/kellygoetsch/ [https://www.linkedin.com/in/kellygoetsch/] • Morten Ness: https://www.linkedin.com/in/mortenness/ [https://www.linkedin.com/in/mortenness/] — Where to find and follow Markus Lorenz: • LinkedIn: https://www.linkedin.com/in/markus-lorenz/ [https://www.linkedin.com/in/markus-lorenz/]  • datrycs: https://www.datrycs.com [https://www.datrycs.com/] Where to find Artur & Patryk: • Artur: https://www.linkedin.com/in/artur-wala/ [https://www.linkedin.com/in/artur-wala/]  • Patryk: https://patrykkabaj.com/ [https://patrykkabaj.com/] and https://www.linkedin.com/in/patrykkabaj/ [https://www.linkedin.com/in/patrykkabaj/] You can subscribe or find more episodes at: • Spotify: https://open.spotify.com/show/29E8yXDVGUeg3Ihrr0fqA [https://open.spotify.com/show/29E8yXDVGUeg3Ihrr0fqA] • YouTube: https://www.youtube.com/@AICommercePodcast/podcasts [https://www.youtube.com/@AICommercePodcast/podcasts] • Apple Podcasts: ⁠https://podcasts.apple.com/pl/podcast/ai-commerce/id1805779739⁠ [https://podcasts.apple.com/pl/podcast/ai-commerce/id1805779739]

Easy to Play, Hard to Handle: Kamil Czaja on the intersection of AI, eCommerce and Product Photography

Kamil Czaja, founder and CEO of ⁠Gopackshot Studios⁠ [https://www.gopackshot.com/], shares his expertise on the intersection of AI, eCommerce, and product photography. Since 2008, his company has been providing visual solutions for global brands like Zalando, Bestseller, and CCC, helping them build effective online presence through high-quality product photography. What you'll learn: 1. How AI is transforming product photography while maintaining authenticity and trust 2. Why AI face-swap technology enables cost-effective photoshoots for smaller product batches 3. The critical balance between AI-generated content and preserving product accuracy to reduce returns 4. Common pitfalls and mistakes in AI-generated product images that can hurt sales 5. Why professional photography skills remain essential even with AI tools 6. How brands are testing AI-generated content for different market segments 7. The evolving workflow that combines traditional photography, AI, and manual post-processing — Where to find Kamil Czaja: * LinkedIn: ⁠https://www.linkedin.com/in/kamil-czaja/⁠ [https://www.linkedin.com/in/kamil-czaja/] * Gopackshot Studios: https://www.gopackshot.com [https://www.gopackshot.com/] Where to find Artur & Patryk: * Artur: ⁠https://www.linkedin.com/in/artur-wala/⁠ [https://www.linkedin.com/in/artur-wala/] * Patryk: ⁠https://patrykkabaj.com/ [https://patrykkabaj.com/] You can subscribe or find more episodes at: * Spotify: https://open.spotify.com/show/29E8yXDVGUeg3Ihrr0fqAQ [https://open.spotify.com/show/29E8yXDVGUeg3Ihrr0fqAQ] * YouTube: https://www.youtube.com/@AICommercePodcast/podcasts [https://www.youtube.com/@AICommercePodcast/podcasts] * Apple Podcasts: https://podcasts.apple.com/pl/podcast/ai-commerce/id1805779739 [https://podcasts.apple.com/pl/podcast/ai-commerce/id1805779739]

(Preview) Easy to Play, Hard to Handle: Kamil Czaja on intersection of AI, eCommerce and Product Photography

Kamil Czaja, founder and CEO of ⁠Gopackshot Studios⁠, shares his expertise on the intersection of AI, eCommerce, and product photography. Since 2008, his company has been providing visual solutions for global brands like Zalando, Bestseller, and CCC, helping them build effective online presence through high-quality product photography. What you'll learn: 1. How AI is transforming product photography while maintaining authenticity and trust 2. Why AI face-swap technology enables cost-effective photoshoots for smaller product batches 3. The critical balance between AI-generated content and preserving product accuracy to reduce returns 4. Common pitfalls and mistakes in AI-generated product images that can hurt sales 5. Why professional photography skills remain essential even with AI tools 6. How brands are testing AI-generated content for different market segments 7. The evolving workflow that combines traditional photography, AI, and manual post-processing — Where to find Kamil Czaja: • LinkedIn: ⁠https://www.linkedin.com/in/kamil-czaja/⁠ Where to find Artur & Patryk: • Artur: ⁠https://www.linkedin.com/in/artur-wala/⁠ • Patryk: ⁠https://patrykkabaj.com/