As A Creator - Interviews with Content Creators

The Marketing Behind Pashion Footwear with Miranda Knight

Today we sit down with Miranda Knight [https://www.linkedin.com/in/mirandakayeknight/], the Senior Brand Experience Manager behind the incredible social media growth of Pashion Footwear [https://pashionfootwear.com/]. Pashion Footwear made waves as the 3rd top growing Instagram account [https://www.instagram.com/pashionfootwear/]in the ENTIRE app in Q1 of 2024, boasting an impressive 9% engagement rate. With a staggering growth of 365,000 followers in just ONE month, Passion Footwear's organic social media strategy has been nothing short of revolutionary. Over a year ago, they made a bold move by pulling the plug on paid ads, and the results speak for themselves. If you're not familiar with Passion Footwear, they're known for their innovative convertible heels that effortlessly transform into flats. They also made a memorable appearance on Shark Tank [https://www.youtube.com/watch?v=HvtN7Do9FRs]. In this episode, Miranda takes us through her journey from the early days at Passion Footwear to shaping the dynamic team they have today. We'll also delve into their winning social media marketing strategy that's propelled them to the top of the industry. Grab your notebooks, because Miranda shares invaluable insights that you won't want to miss. Tune in and get ready to be inspired by Passion Footwear's incredible story of success through organic social media growth. Thank you to our sponsor CharCharms [https://charcharms.com ]. CharCharms is the one and only water bottle accessory company making hydration fun!

Secrets to Growing a Phone Case Business on TikTok with Abby Rosilier, Founder of @AbbyRoseCases (300k)

Abby Rosilier [https://www.linkedin.com/in/abigail-rosilier-b394631b9], the founder of Abby Rose Cases [https://shopabbyrose.com/], shares her journey of starting a successful phone case business and growing her social media presence on platforms like TikTok [https://www.tiktok.com/@abbyrosecases?lang=en]and Instagram [https://www.instagram.com/abbyrosecases/]. She discusses the strategies she used to create viral TikTok videos, the importance of posting consistently, and the effectiveness of TikTok Live for boosting sales. Abby also talks about the challenges of editing long TikTok videos and the benefits of switching to a business TikTok account. She shares her plans for the future of her business and offers tips for small business owners and TikTok users. This episode is sponsored by CHARCHARMS [https://charcharms.com ] 00:00 Introduction and Recording Instructions 01:20 Starting Abby Rose Cases and Getting into TikTok 03:53 Growing on Instagram and TikTok 06:13 Creating Viral TikTok Videos 08:36 Experimenting with Different Types of TikTok Content 11:44 Posting Frequency and Repurposing Content 15:16 Utilizing TikTok Live for Sales 18:10 Using Games and Interactive Elements in TikTok Lives 20:37 Growth Tools: Viral Content, TikTok Lives, and Followers 22:25 Editing Long TikTok Videos 23:46 Switching to a Business TikTok Account 25:22 The Role of TikTok Shop in Sales 26:41 Expanding the Business and Future Plans 30:42 Tips for Small Business Owners and TikTok Users

What It's Like To Be a TikTok Talent Manager with Cheyenne Brink

In this conversation I interview Cheyenne Brink [https://www.linkedin.com/in/cheyennebrink/], who owns Brink Management [https://brinkmgmt.com/], a TikTok Talent Management company! Overview of our conversation: 00:00 Introduction and Background 01:35 Getting Started in the Industry 06:07 Building a Talent Roster 07:38 Identifying Potential in Content Creators 10:42 Leaning into Virality 13:14 Growth and Sustainability in the Creator Space 15:26 Reaching a Sustainable Income 17:44 Financial Considerations for Creators 19:06 Income of Influencers 20:47 Opportunities for Full-Time Creators 22:45 When to Get an Agent or Management Company 24:33 Outreach and Inbound Management 26:53 Unfilled Niches in the Creator Space 29:24 Content Creators Discussing Sobriety 30:24 Niche Management Agencies 33:06 The Need for Niche Agents 34:55 Creating Specialized Management Companies Connect with Charlotte Trecartin on LinkedIn [https://www.instagram.com/asacreator/], and follow As A Creator on Instagram [https://www.linkedin.com/in/charlotte-trecartin/]

This Viral TikToker Has 6.9 Million Followers From Making Rugs | Full Interview with SIMJI @simjiofficial

This week we talk to SIMJI, the creator behind the very viral TikTok page @simjiofficial [https://www.tiktok.com/@simjiofficial]. In this episode we cover her story of how she started the account, what she did to grow the page, and how she monetizes it. SIMJI also gives some of her tips & best practices for being a successful content creator. Even though she makes rugs on the internet, the basics of being a content creator apply to anyone. This podcast is of course sponsored by the absolute cutest product ever, which I will link right here [https://charcharms.com ] if you dare to see it. Also, I apologize there was no intro this week because I was sick. Back to normal episodes next week! Cheers :)

How to Make Money On TikTok Shop As An Influencer with Julia from Freebies & More (1 Million Followers)

In this conversation, Julia, a successful TikTok creator (@freebiesandmore [https://www.tiktok.com/@freebiesandmore]) with over a million followers, shares her journey and insights into leveraging TikTok Shop for income. She started on social media as a couponer and gradually transitioned to TikTok, where she experienced rapid growth. Julia discusses the importance of consistency, finding a niche, and understanding your audience. She also shares her strategies for choosing products to promote on TikTok Shop and negotiating brand deals. Julia believes that TikTok Shop is the future and offers valuable tips for creators looking to monetize their TikTok content.Takeaways This podcast has the CUTEST sponsor, you might be shocked when you click this link [https://charcharms.com ]. 00:00 Introduction and Background 03:06 Starting on Social Media 06:18 Transition to TikTok 11:44 Becoming a Full-Time Creator 15:12 Income Sources: Brand Deals and TikTok Shop 18:46 Choosing Products for TikTok Shop 22:09 Working with Brands and Negotiating Deals 24:47 The Future of TikTok Shop 30:18 Tips for Linking TikTok Shop Products Follow @AsACreator [linktr.ee/asacreator] on Instagram