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B2B Influence

Podcast de Paula Chiocchi

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Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses. This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers. Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.

Todos los episodios

40 episodios

Portada del episodio 40 - The Future Of B2B Marketing Data Has Arrived: 6 Shifts to Embrace Now

40 - The Future Of B2B Marketing Data Has Arrived: 6 Shifts to Embrace Now

This conversation explores the challenges and opportunities in B2B data distribution, emphasizing the need for modernization and adaptation to changing buyer behaviors. It delves into the impact of AI, the shift towards self-service, and the importance of metadata and data protection. Takeaways * B2B data distribution is in need of modernization * AI and self-service are driving the shift in buyer behavior Chapters * 00:00 Challenges in B2B Data Distribution * 08:55 Monetization and Data Leakage Concerns * 19:06 Metadata and Data Protection Connect Aaron Dix: https://www.linkedin.com/in/aaron-dix/ [https://www.linkedin.com/in/aaron-dix/] Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ [https://www.linkedin.com/in/paula-chiocchi/] Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application [https://podcast.outwardmedia.com/podcast-guest-application]

18 de may de 2026 - 28 min
Portada del episodio 39 - Better Signals, Better Outcomes: Advancing B2B Growth in a Fragmented Data Market

39 - Better Signals, Better Outcomes: Advancing B2B Growth in a Fragmented Data Market

This conversation with Jonathon Shaevitz covers topics such as solving publisher challenges, publisher data control, challenges with large deployments, agentic tools and productivity, signals and performance optimization, attribution and performance optimization, quality audience targeting, rethinking audience targeting, role of external data partners, common investment pitfalls, and agency evolution and AI adoption. The core principle of Growth Code is to provide a cleaner, more consistent signal for both buyers and sellers to succeed in the market. Takeaways * Solving publisher challenges with platform simplicity and immediate ROI focus * Strategic data control and tactical vendor integration for publishers * Challenges with large deployments and impact of legal and privacy issues * AI tool adoption and productivity impact * Signal quality and strength for performance optimization * AI-driven optimization and first-party data signals for attribution * Objective-driven campaigns and custom audience creation for quality audience targeting * Simplified processes and increased performance and efficiency with external data partners * Avoiding ineffective publisher tools and misaligned measurement metrics * Agency evolution and strategic focus on value creation with AI adoption Chapters * 00:00 Solving Publisher Challenges * 07:01 Agentic Tools and Productivity * 13:09 Attribution and Performance Optimization * 18:47 Rethinking Audience Targeting * 25:31 Role of External Data Partners * 31:26 Common Investment Pitfalls Connect Jonathon Shaevitz: https://www.linkedin.com/in/jonathonshaevitz/ [https://www.linkedin.com/in/jonathonshaevitz/] Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ [https://www.linkedin.com/in/paula-chiocchi/] Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application [https://podcast.outwardmedia.com/podcast-guest-application]

27 de abr de 2026 - 40 min
Portada del episodio 38 - The Agentic Commerce Shift: Expert Insights SMBs Need to Know Now

38 - The Agentic Commerce Shift: Expert Insights SMBs Need to Know Now

This conversation with Adam Silva and Dr. A.J. Stalker from Adam Silva Consulting delves into the emergence of agentic commerce and its impact on small businesses, the future of SEO in an AI-driven environment, navigating the AI-driven marketing landscape, and the role of data quality in AI-driven environments. Key takeaways include the fundamental shift in business operations due to agentic commerce and the importance of high-quality data for effective AI performance. Takeaways * Agentic commerce is a fundamental shift in how businesses operate * AI-driven environment requires high-quality data for effective performance Chapters * 00:00 The Emergence of Agentic Commerce * 08:03 The Future of SEO in an AI-Driven Environment * 16:11 Navigating the AI-Driven Marketing Landscape * 23:03 The Role of Data Quality in AI-Driven Environments Connect Adam Silva: https://www.linkedin.com/in/adam-silva-agentic-commerce/ [https://www.linkedin.com/in/adam-silva-agentic-commerce/] Dr. A.J. Stalker: https://www.linkedin.com/in/ajstalker/ [https://www.linkedin.com/in/ajstalker/] Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ [https://www.linkedin.com/in/paula-chiocchi/] Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application [https://podcast.outwardmedia.com/podcast-guest-application]

13 de abr de 2026 - 32 min
Portada del episodio 37 - The Harsh Reality of B2B Ad Fraud: 7 Truths with Dr. Augustine Fou

37 - The Harsh Reality of B2B Ad Fraud: 7 Truths with Dr. Augustine Fou

This conversation with Dr. Augustine Fou delves into the impact of fraud on various revenue models, the challenges faced by brands in digital marketing, and the need for a mindset shift in programmatic media buying. It emphasizes the importance of dispelling assumptions, measuring media quality, and taking proactive steps to address fraud. The industry's structural incentives and the burden of responsibility on advertisers are also highlighted. Takeaways * Dispelling assumptions is crucial in understanding the impact of fraud on revenue models. * Measuring media quality and taking proactive steps to address fraud are essential for programmatic media buying. Chapters * 00:00 Understanding Revenue Models and Fraud * 06:08 Branding Experience vs. Conversion * 11:35 Assumptions and Media Quality Assessment * 19:01 Assessing Media Quality and Audience Network * 26:36 Industry Incentives and Responsibility Connect Dr. Fou: https://www.linkedin.com/in/augustinefou/ [https://www.linkedin.com/in/augustinefou/] Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ [https://www.linkedin.com/in/paula-chiocchi/] Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application [https://podcast.outwardmedia.com/podcast-guest-application]

6 de abr de 2026 - 30 min
Portada del episodio 36 - The New Rules of B2B Performance Marketing: 5 AI-Driven Shifts Marketers Can’t Ignore

36 - The New Rules of B2B Performance Marketing: 5 AI-Driven Shifts Marketers Can’t Ignore

The conversation delves into the evolving landscape of B2B marketing, highlighting the shift towards agentic lead gen, the role of AI in advertising, the challenge of jargon in B2B marketing, the value of agencies, and the strategic shift in SEO and brand amplification. Incrementality in marketing and the rise of social media and business media networks are also explored. Takeaways * Agentic lead gen is on the rise in B2B marketing * Incrementality is crucial for marketing success Chapters * 00:00 The Shift in B2B Marketing * 07:20 The Role of AI in Advertising * 14:47 The Value of Agencies in B2B Marketing * 25:00 Strategic Shift in SEO and Brand Amplification Connect Simon Poulton: https://www.linkedin.com/in/smpoulton/ [https://www.linkedin.com/in/smpoulton/] Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ [https://www.linkedin.com/in/paula-chiocchi/] Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application [https://podcast.outwardmedia.com/podcast-guest-application]

22 de mar de 2026 - 26 min
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
MI TOC es feliz, que maravilla. Ordenador, limpio, sugerencias de categorías nuevas a explorar!!!
Me suscribi con los 14 días de prueba para escuchar el Podcast de Misterios Cotidianos, pero al final me quedo mas tiempo porque hacia tiempo que no me reía tanto. Tiene Podcast muy buenos y la aplicación funciona bien.
App ligera, eficiente, encuentras rápido tus podcast favoritos. Diseño sencillo y bonito. me gustó.
contenidos frescos e inteligentes
La App va francamente bien y el precio me parece muy justo para pagar a gente que nos da horas y horas de contenido. Espero poder seguir usándola asiduamente.

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