Badass Softie

Why Great Businesses Still Get Overlooked

Some businesses do exceptional work and still struggle to stand out. In this conversation, Dr. J.J. Peterson sits down with Julie Firth and Sonya Whittam, founders of Story22, to explore the hidden gap between the value a business delivers and the way customers actually experience it. They talk about why so many growing companies accidentally start blending into the market, how businesses outgrow their messaging without realizing it, and why thoughtful customer experience has become one of the strongest competitive advantages a leader can build. The conversation also explores the connection between StoryBrand and Unreasonable Hospitality—and why clear messaging means very little if the experience behind it doesn’t make people feel seen. Because customers rarely remember perfect transactions. They remember how your business made them feel.   Join us on June 10th and 11th in London for our two-day intensive workshop - Become the Obvious Choice! - https://www.story22.co.uk/storybrand-unreasonable-hospitality-workshop-in-london-2026/ What This Explores * Why great businesses still get overlooked * When your business outgrows its messaging * Why customers don’t always feel what makes you different * The gap between marketing promises and customer experience * How thoughtful service turns customers into advocates * Why people remember businesses that make them feel seen Continue The Conversation If these ideas resonate, Dr. J.J. Peterson has explored both of these frameworks more deeply in previous conversations: * If You Confuse, You Lose [https://youtu.be/iZcYGSIm-LA?utm_source=chatgpt.com] Why clarity is one of the most overlooked forms of service in business. * Why Good Service Isn’t Enough Anymore (and What To Do Instead) [https://youtu.be/wpsuhc_lrUw?utm_source=chatgpt.com] A deeper look at why memorable customer experience creates loyalty long after the transaction ends. Mentioned In This Episode Story22  [https://www.story22.co.uk/] Building a StoryBrand by Donald Miller [https://storybrand.com/building-a-storybrand-book-new/]Unreasonable Hospitality by Will Guidara [https://www.unreasonablehospitality.com/]   Follow Badass Softie Instagram: https://www.instagram.com/badasssoftiepod/ [https://www.instagram.com/badasssoftiepod/]  [https://www.instagram.com/badasssoftiepod/] Website: https://www.badasssoftie.com/ [https://www.badasssoftie.com/]

You Don’t Have to Perform to Be Seen

You can know your work helps people and still feel weird promoting yourself. The pressure to stay visible, market yourself online, and constantly talk about what you do can quickly start to feel performative, especially for leaders who care deeply about authenticity. In this episode, Dr. J.J. Peterson sits down with Heather Adams to talk about why so many thoughtful leaders struggle with visibility, and how to grow your influence without losing yourself in the process. After decades of helping authors, founders, and entrepreneurs build their platforms, Heather has seen how easy it is for people to believe they need to become louder or more polished in order to succeed. They explore the difference between visibility and performance—and how showing up honestly can become an act of service instead of self-promotion. What This Explores * The difference between visibility vs. performance * Why you don’t need to become louder to grow your influence * The pressure to market yourself online without losing yourself * Why trying to copy other leaders often backfires * How to “baby step” into visibility in a way that feels authentic Join Heather's upcoming Substack Strategy Workshop: Clarify Your Message, Map Your Content & Create Your Launch Plan. Learn more here - https://choicemediacommunications.com/substack-strategy [https://choicemediacommunications.com/substack-strategy] Mentioned In This Episode Choice Media:  choicemediacommunications.com [https://choicemediacommunications.com]  Instagram: instagram.com/heatherdixonadams [https://www.instagram.com/heatherdixonadams]    Follow Badass Softie Instagram: https://www.instagram.com/badasssoftiepod/ [https://www.instagram.com/badasssoftiepod/] Website: https://www.badasssoftie.com/ [https://www.badasssoftie.com/]

Maybe You Don’t Need More Discipline

What if the problem isn’t discipline — but understanding how your brain actually works? In this conversation, Dr. JJ Peterson sits down with licensed therapist and co-host of the Something Shiny ADHD Podcast, Isabelle Richards, to explore how ADHD, neurodivergence, and what Isabelle calls being “neuro-spicy” can shape the way people lead, make decisions, manage pressure, and move through the world. Together, they unpack the difference between self-discipline and self-awareness — and why many leaders spend years trying to force themselves into systems that don’t actually fit how they think or function. This conversation reframes accommodations not as weakness, but as self-understanding in action. What You’ll Reflect On * Why some people thrive under pressure but struggle with everyday decisions * How ADHD and executive functioning differences can affect leadership and work * The role shame plays in productivity, motivation, and self-worth * What “meta-awareness” means and why it matters * How leaders can create more psychologically safe environments * Why understanding your needs can be more powerful than pushing harder For leaders navigating pressure, burnout, or the feeling that simple things shouldn’t feel this hard, this conversation offers language, clarity, and a more compassionate way forward. Resources Mentioned Download the ADHD Focus & Flow Finder to better understand the accommodations that support how you work best: https://www.somethingshinypodcast.com/finder [https://www.somethingshinypodcast.com/finder] Explore more conversations from the Something Shiny ADHD Podcast: https://www.somethingshinypodcast.com [https://www.somethingshinypodcast.com] If this resonates, share it with someone who may be trying to succeed while quietly fighting the way they naturally work.

Why Some Experiences Stay With You

Most experiences don’t stay with you. You go to a conference, an event, a workshop, and within a few days, most of it is gone. Not because it wasn’t good, but nothing made it stick. Dr. J.J. Peterson sits down with Matt Ford, experiential marketing expert behind activations for Adidas, Cartoon Network, and HGTV, to talk about the part most leaders overlook: what actually makes an experience stick. They get into why small details often carry more weight than big production budgets, how core memories form, and why most experiences lose their impact right when people walk out the door. What This Explores * What experiential marketing looks like beyond big brand activations * Why certain moments stick—and most don't * What makes an experience feel worth it * How to extend the connection instead of starting over every time * Experience design without a big budget If you’re leading client work, hosting events, or building something where people show up in person, this is the part that determines whether they come back.   Mentioned In This Episode Collab Experiential: https://www.collabexperiential.com [https://www.collabexperiential.com]    Follow Badass Softie Instagram: https://www.instagram.com/badasssoftiepod/ [https://www.instagram.com/badasssoftiepod/] Website: https://www.badasssoftie.com/ [https://www.badasssoftie.com/]

How to Succeed Without Losing Yourself (What No One Tells You)

What happens when you get what you wanted and it doesn’t fix what you thought it would?   You can spend years working toward something, only to realize it doesn’t feel the way you expected.   In this episode, Dr. J.J. Peterson sits down with Al Andrews, founder of Porter’s Call, to talk about what success actually does to people—and why it doesn’t always bring the fulfillment we expect.   After decades of working with artists at every level, Al has seen the patterns of how success can isolate, identity can drift, and how easy it is to lose yourself while building something big.   They explore what it takes to stay grounded, close the gap between who you are and who people think you are, and lead in a way that doesn’t cost you your relationships or your sense of self.   Because the goal isn’t just to succeed, it’s to stay yourself while you do it. What This Explores * Why success can feel empty—even when you get what you want * The gap between your public image and your private life * How isolation shows up as you grow * What it means to “share your stage” as a leader * How to lead with both strength and vulnerability If this resonates, share it with someone who’s building something meaningful and trying to hold onto who they are in the process.   Mentioned In This Episode Porter’s Call: https://porterscall.com [https://porterscall.com]  Follow Badass Softie Instagram: https://www.instagram.com/badasssoftiepod/ [https://www.instagram.com/badasssoftiepod/] Website: https://www.badasssoftie.com/ [https://www.badasssoftie.com/]