Behind The Brand

Why Blogging Still Matters for SEO in 2026

Takeaways * Blogging directly improves SEO by creating more indexed pages and keyword opportunities. * Strategic blog content helps businesses rank for customer questions and search intent. * Modern SEO requires ongoing website updates, internal linking, and content structure. * Businesses that consistently blog build stronger authority and long-term organic visibility. * AI and evolving search behavior are changing how websites should be built and optimized. In this episode of Behind the Brand, Kelly and Taylor from Moxie Creative dive deep into why blogging still matters and how it directly impacts SEO in today’s digital landscape. They unpack the evolution of search engine optimization, how AI is changing search behavior, and why static websites are no longer enough to stay competitive online. From cornerstone blog strategies and internal linking to Google Analytics insights and customer-driven content ideas, this episode breaks down practical ways businesses can improve online visibility through blogging. Kelly also shares behind-the-scenes insights from rebuilding a client’s blog strategy from the ground up, including lessons learned about content structure, SEO organization, and why “more blogs” does not always equal better results. If your business has struggled with SEO, online visibility, or knowing what to write about, this episode offers actionable insights to help you rethink your content strategy. Key Topics Covered: * Why blogging improves SEO * How blogs create more opportunities to rank on Google * The role of cornerstone content and internal linking * How AI is changing SEO and online search behavior * Why businesses need ongoing website optimization * Common mistakes businesses make with blogging * Blog content ideas for small businesses * The relationship between blogging, authority, and trust * Why consistency matters more than perfection * The future of SEO strategy for service businesses Youtube: https://www.youtube.com/@wearemoxiecreative [https://www.youtube.com/@wearemoxiecreative] Facebook: https://www.facebook.com/wearemoxiecreative [https://www.facebook.com/wearemoxiecreative] Instagram: https://www.instagram.com/wearemoxiecreative/ [https://www.instagram.com/wearemoxiecreative/] Behance: https://www.behance.net/moxiecreative [https://www.behance.net/moxiecreative] LinkedIn: https://www.linkedin.com/company/wearemoxiecreative [https://www.linkedin.com/company/wearemoxiecreative] Website: www.moxiecreative.com [http://www.moxiecreative.com]

How Jeremy Salzbrun Turned H&S Heating and Air Conditioning Into a Community Powerhouse

Takeaways * Why trades careers can create incredible financial opportunities without traditional college debt * How Jeremy Salzbrun transformed H&S Heating and Air into a service-first business during the recession * The importance of community involvement and relationship marketing for local businesses In this episode of Behind the Brand, Taylor and Kelly from Moxie Creative sit down with Jeremy Salzbrun, second-generation owner of H&S Heating and Air Conditioning. [https://hsheatingandair.com/] Jeremy shares the story behind the family business, how he purchased the company during the recession, and what it takes to grow a trusted HVAC brand in Central Minnesota. The conversation dives into family business dynamics, entrepreneurship, trades careers, leadership, community involvement, and the importance of building strong customer relationships. Jeremy also opens up about balancing business ownership with family life, raising a son who may become the third generation in the business, and why serving people during difficult moments gives his work deeper meaning. From lessons learned in the trades to scaling multiple businesses and creating a lasting legacy, this episode is packed with honest insight and practical wisdom for entrepreneurs and small business owners alike. Key Topics Covered: * Growing up in a family-owned HVAC business * Taking over H&S Heating and Air during the recession * The value of skilled trades careers * Building a service-first company culture * Marketing strategies for local businesses * Expanding through acquisitions and new service divisions * Family business succession planning * Leadership, faith, and community impact * Creating long-term business growth through relationships Youtube: https://www.youtube.com/@wearemoxiecreative [https://www.youtube.com/@wearemoxiecreative] Facebook: https://www.facebook.com/wearemoxiecreative [https://www.facebook.com/wearemoxiecreative] Instagram: https://www.instagram.com/wearemoxiecreative/ [https://www.instagram.com/wearemoxiecreative/] Behance: https://www.behance.net/moxiecreative [https://www.behance.net/moxiecreative] LinkedIn: https://www.linkedin.com/company/wearemoxiecreative [https://www.linkedin.com/company/wearemoxiecreative] Website: www.moxiecreative.com [http://www.moxiecreative.com]

Why Google Reviews Matter More Than You Think for Small Business Growth

Takeaways * Google reviews heavily influence customer decisions before they contact your business * Consistently asking for reviews is key to maintaining a strong online reputation * Responding to both positive and negative reviews improves credibility and SEO Before a customer ever calls, clicks, or walks through your door, they’ve likely already formed an opinion about your business based on your Google reviews. In this episode of Behind the Brand, Taylor and Kelly break down why reviews are one of the most powerful yet underutilized tools in your marketing strategy. They explore how reviews impact SEO, influence buying behavior, and even affect your Google Quality Score. The conversation also dives into practical strategies for getting more reviews, handling negative feedback professionally, and building a consistent system that works for your business. If you’ve been ignoring your Google reviews or aren’t sure how to leverage them effectively, this episode gives you a clear, actionable roadmap. Key Topics Covered: * Why 90% of consumers read reviews before choosing a business * How Google reviews impact SEO and visibility * The role of social proof in buying decisions * Simple ways to consistently collect more reviews * Best practices for responding to positive and negative feedback * Why you don’t need a perfect 5-star rating Youtube: https://www.youtube.com/@wearemoxiecreative [https://www.youtube.com/@wearemoxiecreative] Facebook: https://www.facebook.com/wearemoxiecreative [https://www.facebook.com/wearemoxiecreative] Instagram: https://www.instagram.com/wearemoxiecreative/ [https://www.instagram.com/wearemoxiecreative/] Behance: https://www.behance.net/moxiecreative [https://www.behance.net/moxiecreative] LinkedIn: https://www.linkedin.com/company/wearemoxiecreative [https://www.linkedin.com/company/wearemoxiecreative] Website: www.moxiecreative.com [http://www.moxiecreative.com]

How Synergy Chiropractic and Wellness Clinic Built a Strong Local Brand

Takeaways * Building a strong wellness brand starts with trust, consistency, and patient experience. * Clear messaging helps chiropractic and wellness clinics stand out in a crowded market. * Purpose-driven branding creates stronger community connection and sustainable business growth. In this episode of Behind the Brand, Taylor and Kelly from Moxie Creative sit down with Dr. Cheri Carlson of Synergy Chiropractic and Wellness Clinic to discuss what it takes to build a brand in the health and wellness space that people genuinely trust. The conversation explores branding beyond visuals, highlighting the importance of alignment between patient care, communication, and overall business experience. Dr. Carlson shares insights on growing a chiropractic and wellness clinic with intention, creating meaningful patient relationships, and building a reputation rooted in care, consistency, and credibility. This episode offers valuable lessons for wellness professionals, chiropractors, and service-based business owners looking to grow a purpose-driven brand. Key Topics Covered: * Chiropractic branding and wellness marketing * Building trust in a healthcare or wellness business * Patient experience as part of brand strategy * Growing a purpose-driven clinic * Consistency in messaging and service delivery * Community connection and local brand visibility * Business growth for service-based brands Youtube: https://www.youtube.com/@wearemoxiecreative [https://www.youtube.com/@wearemoxiecreative] Facebook: https://www.facebook.com/wearemoxiecreative [https://www.facebook.com/wearemoxiecreative] Instagram: https://www.instagram.com/wearemoxiecreative/ [https://www.instagram.com/wearemoxiecreative/] Behance: https://www.behance.net/moxiecreative [https://www.behance.net/moxiecreative] LinkedIn: https://www.linkedin.com/company/wearemoxiecreative [https://www.linkedin.com/company/wearemoxiecreative] Website: www.moxiecreative.com [http://www.moxiecreative.com]

Why Video Marketing Matters More Than Ever for Growing Brands

Takeaways * Video is one of the most important tools in modern marketing for brands that want to build connection and drive engagement. * Strong video content requires strategy, scripting, planning, filming, editing, and brand alignment. * Short-form video has changed how businesses communicate, making concise storytelling more important than ever. In this episode of Behind the Brand, Taylor and Kelly sit down with Tyler from Moxie Creative to talk all things video marketing. From social media reels and commercial ads to branded storytelling and behind-the-scenes production, the conversation explores how video has become essential in today’s digital marketing landscape. Tyler shares how he got started in video, what inspired his creative process, and what really goes into creating compelling visual content for brands. The team also discusses why video production costs what it does, why short-form video is now the standard, and how thoughtful strategy makes all the difference between content that gets watched and content that gets ignored. This episode is a must-listen for small business owners, solopreneurs, and brands looking to better understand video marketing, content strategy, and the creative process behind effective brand storytelling. Key Topics Covered: * Why video marketing is dominating digital content * How video fits into a broader brand strategy * The difference between simply filming content and producing strong video * Why short-form video and social reels are so effective * What clients should understand about video production pricing * The creative and technical process behind great marketing videos * How scripting, pacing, angles, editing, and branding all work together * Why brands need to evolve their marketing services to stay competitive Youtube: https://www.youtube.com/@wearemoxiecreative [https://www.youtube.com/@wearemoxiecreative] Facebook: https://www.facebook.com/wearemoxiecreative [https://www.facebook.com/wearemoxiecreative] Instagram: https://www.instagram.com/wearemoxiecreative/ [https://www.instagram.com/wearemoxiecreative/] Behance: https://www.behance.net/moxiecreative [https://www.behance.net/moxiecreative] LinkedIn: https://www.linkedin.com/company/wearemoxiecreative [https://www.linkedin.com/company/wearemoxiecreative] Website: www.moxiecreative.com [http://www.moxiecreative.com]