Between the Shifts — Presented by StopNStarts Hockey

Strength in Motion: Erin Bratcher on Athletic Development

In this third episode of Between the Shifts from Stop and Starts, the host welcomes Erin Bratcher of EB Athletics to discuss off-ice training and athlete development for parents and players. Bratcher shares her background as a Division I basketball player at Charleston Southern, four-year pro in Germany’s Bundesliga, and her path into strength and conditioning, including building EB Athletics during COVID and developing a 5,000-square-foot facility. They cover how strength gains translate to speed, power, injury prevention, and confidence, and discuss early specialization versus multi-sport benefits, recovery and readiness (sleep, hydration, nutrition), and age-appropriate progression from coordination to loaded lifting. Bratcher explains her TeamBuildr-based in-person and remote coaching, form feedback via video, pricing guidance, and sport-specific programming like groin prevention for hockey and ankle focus for basketball. 00:00 Welcome and Guest Intro 01:39 Erin Bratcher Background 03:54 EB Athletics and Results 05:39 Old School vs Modern Training 06:39 Why Strength Matters 09:15 Sports She Trains 10:46 Early Specialization Debate 13:19 Building the Gym 16:02 Online Platform TeamBuildr 18:16 Remote Assessments and Testing 18:50 Remote Training Intake 19:09 Stop and Starts Mission 21:14 Building Athlete Confidence 22:47 Recovery and Body Awareness 24:21 When Kids Should Train 26:07 Assessments and Body Types 27:43 Online Coaching and Pricing 29:01 Form Checks via Video 30:16 Fitness Fundamentals and Readiness 31:56 Sport Specific Programming 32:42 Wrap Up and Giveaway

Behind the Brand: Mario Therrien on True Hockey's Evolution

Marc welcomes Mario Therrien of TRUE Hockey as the first guest on the Between the Shifts podcast to discuss Mario’s playing background, how he entered hockey manufacturing through sticks in 2005, and how True launched in 2013 via True Temper, initially selling sticks and gloves. Mario outlines True’s expansion into skates in 2016 and goalie gear after purchasing Lefevre in 2019, noting strong NHL and Olympic adoption and growing youth presence. They emphasize True’s skate fit and the evolution from tracing feet to scanning and app-based measurements. The conversation also covers youth equipment mistakes (poor skate fit, wrong stick length/curve/flex, and lack of lie options), plus broader issues in youth and junior hockey such as winning over development, frequent trades, oversized rosters, costly ID camps, unclear feedback to cut players, and the need for game IQ. Mark closes with a True skate raffle tied to Stop and Start membership and social followers. 00:00 Welcome and Guest Intro 00:52 How Mario Entered Manufacturing 02:28 Playing Career Background 03:48 True Hockey Origin Story 05:44 Product Line Expansion 07:08 Why True Skates Fit Better 08:24 Skate Tech and Scanning Evolution 12:30 Choosing the Right Stick 15:08 Curve Trends and Oates Pattern 16:34 Goalie Gear Breakthrough 18:24 Youth Hockey Challenges Today 20:01 Too Many Options 21:10 Winning Over Development 24:21 Healthy Scratches Problem 25:19 Junior Hockey Jungle 26:03 ID Camps Money Grab 27:59 Cuts Without Feedback 28:50 Skills Versus Hockey IQ 30:39 Choosing The Right Fit 34:03 Stop And Start Vision 36:20 Giveaway And Wrap Up

Introduction to Between the Shifts: A New Era in Hockey Guidance

Marc Genest introduces the Stop and Starts podcast “Between the Shifts” and explains his background as a former pro player (450+ games) and AAA youth coach with the Carolina Junior Hurricanes. He describes how families need guidance in navigating today’s expensive, travel-heavy hockey landscape, and how Stop and Starts consults for parents, players, coaches, and associations—focusing on development decisions and off-ice support rather than serving as a placement company. Jana outlines the importance of choosing the right path at ages 14–17, navigating the complexities of junior hockey, and addressing the mental side of performance. He highlights partners including True Hockey, Stanstead College, Universal Academy, Coeur d’Alene Hockey Academy, EB Athletics, Hunter Bishop Hockey, and Schafer Hockey Group. He also details membership pricing and a raffle for custom skates for the first 100 members. 00:00 Between the Shifts Mindset 00:24 Meet Marc Genest 01:06 Why Hockey Families Need Help 02:35 Stop and Starts Mission 05:31 Not a Placement Company 07:44 Every Player Has a Path 09:24 All-in-One Development Model 11:05 Junior Hockey Reality Check 11:39 Partners and Programs Spotlight 16:01 Bridging the Advisor Gap 19:06 Membership Pricing and Services 21:27 Mental Game and Communication 24:59 Choosing the Right Path 26:31 Wrap Up and Call to Action

Trailer

Welcome to the ice.