Brand Builders

The $100K/Year E-commerce Side-Hustle Selling Hair Dryers Online | Ft. GetVayu

Adhiraj and Sanya are the co-founders of GetVayu  - a D2C/e-commerce startup selling mult-purpose hair-care appliances. In this episode, they go in-depth into the good, bad, and ugly of building an e-commerce side-hustle from scratch. Visit www.getvayu.com to learn more.Timestamps:(00:00) Precap(01:25) Full Episode

How this brand is challenging the $140 billion chocolate market, with protein

In this conversation, Eduardo Burg, founder of COA & Co, shares his journey of reimagining chocolate as a healthy snack. Leveraging on his decades long experience in the CPG industry, he provides valuable insights on product development, co-manufacturing, product validation, and fundraising. Chapters: (00:00) Precap (01:43) Introduction to COA (07:44) Reimagining Chocolate's Healthful Origins (10:33) Innovative Snacking Formats and Ingredients (13:40) From Ideation to Product Development (17:45) The Science of Fermentation and Protein Quality (19:47) Commercialization and Production Challenges (22:38) Finding the Right Manufacturing Partner (25:50) Funding the Venture: Bootstrapping and Angel Investors (28:52) Navigating the Fundraising Landscape (33:42) Navigating the Current CPG Landscape (35:49) Go-to-Market Strategies for CPG Brands (44:34) Understanding Product-Market Fit (53:01) Managing Cash Flow in CPG Startups (58:04) The Corporate vs. Startup Experience

I Left a Billion $ PE Firm - To Start a Yogurt Brand

Kirsten (Kiki) Couchman is the co-founder of Beny Yogurt, an organic, grass-fed yogurt brand focused on probiotic benefits. Chapters: (01:11 [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=71s]) Intro (01:12) [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=72s] From Family Roots to Entrepreneurship (06:04) [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=364s] The Decision to Go All In (09:10) [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=550s] Bootstrapping and Building Relationships (11:49 [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=709s]) Testing Demand and Customer Engagement (15:11) [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=911s] Product Differentiation in the Yogurt Market (18:01 [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=1081s]) Education and Consumer Awareness (23:08) [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=1388s] Scaling Challenges in Retail (26:10 [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=1570s]) The Importance of Focus and Community Building (29:00 [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=1740s]) The Reality of Being a Founder (30:23 [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=1823s]) Building in Public: The Founder’s Perspective (35:24 [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=2124s]) The Power of Social Media in Building Community (38:06 [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=2286s]) Engaging the Community in Branding Decisions (42:29) [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=2549s] When to Start Building a Community

Why I Quit my Job at BCG to Build a Luxury Perfume Brand

In this conversation, Sai Pogaru, co-founder of Rahasya Fragrances, shares the journey of creating a luxury perfume brand that aims to represent Indian perfumery on a global scale. He discusses the challenges faced in building the brand, the importance of storytelling and consumer connection, and how they utilized AI tools for design and branding. Chapters - (00:00) The Inception of Rahasya(04:58) Crafting a Unique Identity in Perfumery(09:50) Building a Brand with a Story(15:04) Navigating the Challenges of Entrepreneurship(19:55) Harnessing AI for Design and Branding(25:35) The Importance of Hands-On Involvement(30:19) Building a Community Before Launch(33:11) Crafting a Unique Go-To-Market Strategy(39:27) Revenue Insights and Consumer Experience(42:31) The Role of Exclusivity in Luxury Branding(45:52) Vision for the Future of RahasyaVisit https://rahasyafragrances.com/ to find out more.

How Gully Labs is Challenging India's $2 Billion Sneaker Market

In this episode, Aamod Mehrish interviews Animesh Mishra, co-founder of Gully Labs, a rapidly growing Indian premium sneaker brand. They discuss Animesh's transition from a pricing consultant to an entrepreneur, the brand's focus on quality and storytelling, and the importance of a strong content strategy. Chapters:(00:00) Introduction(02:01) Animesh's Journey from Consultant to Founder(03:52) Building the Brand: From Concept to Creation(08:06) Premium Brand Pricing Strategy and Value(10:43) Content Strategy and Social Media Engagement(19:55) The Importance of Unboxing Experience(23:37) The Right Way to Tell Your Brand Story(26:01) Sales Growth and Market Strategy(29:17) Direct-to-Consumer (D2C) Success(32:34) In-house Content Creation and Customer Acquisition(34:32) Behind the Scenes: Building a Community(39:11) The Journey of Entrepreneurship and Personal Growth Visit https://gullylabs.com/ to learn more about the brand. Follow ‪NexGoods on:LinkedIn - https://www.linkedin.com/company/nexgoods/Instagram - https://www.instagram.com/nexgoods_podcast/ #brand #business #startup #sneakers #india #streetculture #gullylabs #d2cbrands #fmcg