Break It To Make It

Devil in the Discount

It’s Thanksgiving here in the US, and you know what that means. Gathering with friends and family, celebrating what we are thankful for and then… the sales. Black Friday, Cyber Monday, Cyber week—it’s the biggest shopping season of the year. If you’re a shopper, no doubt you love a bargain. If you’re an ecommerce company, stuck in all to familiar cycle of seasonal discounts, you may have already made a deal with the devil. What if we told you that the data tells us that discounting drives only short-term benefits, and that the long term your business would be stronger if you never offered percentage or dollar discounts? Discounting is tried and true, everyone does it – don’t they? But it’s tricky - firstly because it trains your audience to wait until you have a discount to buy from you. Worst of all, from a branding perspective, it can damage your brand. Joining Fallon in this episode to help us learn more about the data and help us discover business-boosting alternatives to discounting, is Andrew Forman! Andrew is the answer to the question, what do you get if you cross a Harvard Business School MBA welding investment banker with a mathematics and economics whizz treasurer of a nonprofit. He’s a big brained and big hearted New Yorker, proud father and the CEO & Founder of Givz; the tool that lets you convert discounts into donations.

Hag in the Attic

For high achievers, it’s often said that no-one is harder on you-- than you. Do you set impossibly high standards for yourself? To you think you’ll be judged a failure if you don’t push and grind, are you trying to fit a mold based on standards held by society (or your family) that don’t seem to fit and you can’t stop beating yourself up? Your inner critic might be holding you back. What if I told you that you can reprogram to help turn your inner critic into an inner guide, a more positive force in your life? In this episode Fallon is joined by guest Kim Boudreau Smith.  Kim supports High Achieving, Ambitious people Tame their Inner Critic, heighten their Confidence, and Overcome Imposter Syndrome. She’s a teacher, mentor and coach and former radio host, who banished her inner corporate “yes” girl and is now the proud owner of a bold voice.

Time Vampires

Are you always busy, but struggle to point to what you’ve been able to achieve? After an incredibly busy day, do you ever look back with dismay? Exhausted, you’ve churned all day, running from one task to the other, but haven’t really achieved anything? What if it was all your own fault? What if there were some hacks you could you to reclaim your productivity? Our guest for this episode, Brittany Dixon, is going to help us shine some sunlight on the evil time vampires and share ideas on how to tame them.

Toxic Positivity

Positivity is usually seen as a good thing, something to strive towards, but can you take it too far? Can positivity hurt people? Yourself and others?    This week's guest, Candice Smiley, is here to open our eyes to Toxic Positivity. She’s a mom, the host of the wildly successful “Create the Ripple Podcast” and essentialist who loves to engage in courageous conversations, especially about truth, trust and boundaries.

The Power of Pause

Does it feel like the world is too fast, that there’s always more to do than hours in the day? Does it seem like there is noise and chaos everywhere? The truth is that the world is not going to slow down and get less noisy simply because you want it to. So if the only thing we can control is ourselves – what can we do? In this episode Fallon and Lisa Danforth discuss whether we can create the future we want by pushing pause. Lisa's website: https://lisadanforth.com/