Channel Chasers

AGCO Parts Marketing

In this episode, we talk about parts marketing strategy and the importance of customer relations with AGCO Direct Account Managers Bradley Banken and Megan Berndt, and Regier Equipment Operations Manager Rachelle Fryzek. If you and your dealership have been putting off parts marketing or are simply curious about other strategies, this episode is for you!

Dealer Open House

In this episode, we talk to Julie Jenzen from LMS Ag Equipment about planning and preparation for an open house, why an open house is important, and where to spend your ad dollars. If you and your dealership are opening a new location or want to connect with your community, this episode is for you!

What's New in Media?

In this episode, we discuss how to utilize AI in your media strategy, when to use responsive vs. static creative, and making the perfect media plan. If you and your dealership want to stay ahead on the digital side of marketing, this episode is for you!

Dealer-Sponsored Events

Join Blake Dallager and Max Foss as they discuss dealer-sponsored events with Marketing Product Manager Jenny Todd from Empire Ag.   In this episode, we discuss how to pick the right event to sponsor, why it’s important for your business and how to prepare for the event. If you and your dealership have been hesitant about sponsoring local events, this is the episode for you!

All Things Fendt

In this episode, we hear from Brandon Montgomery, Sr. Brand Manager with Fendt. We cover Fendt’s humble beginning to it becoming a household name in the agriculture industry, Fendt’s Grow Bold campaign and how it represents the brand, and a glimpse into the new Fendt Lodge and why you should be booking a tour. If you’re new to Fendt or have been looking for a deep dive on the brand, this is the episode for you!