Citizen Rebel

What the Cluck is up with Trevor Silva?

One year later... Alaina and Chris kick off Season 2 with Trevor Silva of My Cluck Hut to find out how he's been doing since Season 1.  How is My Cluck Hut's business since taking a stand against fascism? Have they lost business or grown? And how does Co-Founder and Content Creator Trevor Silva feel about it all? They discuss lessons learned, how Trevor is doubling down on even more values-driven content, and how My Cluck Hut has grown since November of 2024 when he posted his first "controversial" post.  Plus, Trevor clues Alaina & Chris into an unbelievable scoop - they're the first to hear about Trevor's newest product with a jaw dropping angle and a celebrity partnership that will have you laughing, cheering him on and hopefully, very inspired to find the symmetry between your branding and your values.  Follow Trevor on Instagram here https://www.instagram.com/mycluckhut To find out more about Good Now, Alaina & Chris' brand strategy agency visit http://www.goodisnow.com

Season 1: Behind the Scenes & Hot Takes

In this episode Alaina & Chris unpack how Citizen Rebel came to be, how the show and their partnership has evolved over the past year, and they review consumer protest against brands in 2025 and highlight celebrities who are speaking out.  Find Alaina & Chris at their branding and marketing agency, Good Now, for purpose-driven brands at http://www.goodisnow.com  Season 2 is coming in January 2026!

Jewelry & Politics. Kenda Kist shows us the way.

Alaina & Chris talk to Kenda Kistenmacher, founder or Kinda Kist Jewelry. Her political statement pieces: an IUD necklace, uterus necklace and safety pin necklace, have attract influencers to her brand while also raising money for their causes. She walks us through how she made the pivot into the political, and why. The episode also dives into marketing strategies to bring the political to life, while balancing the non-political messaging from your brand.  Shop Kenda's Jewelry: http://www.kendakist.com  Follow Kenda Kist Jewelry on Instagram: https://www.instagram.com/kendakistjewelry/ To connect with Alaina & Chris about their branding and marketing agency, or to see our brand archetype decks and Find Your Voice Cohorts visit http://www.goodisnow.com

Imagination Station: What if household brands took a stand?

What if brands like McDonald's or Disney actually stood up for their values? Alaina and Chris go down a rabbit hole of imagining a world in which values trumped profits. And, Alaina updates Chris on the Portland Frog and new symbols for the movement that have emerged since their popular flag episode.  Need branding or marketing? Visit Alaina & Chris' agency, Good Now: http://www.goodisnow.com To join a Find Your Voice Cohort visit: http://www.goodisnow.com/classes Connect with Alaina on LinkedIn [https://www.linkedin.com/in/alainashearer/] Connect with Chris on LinkedIn [https://www.linkedin.com/in/christophervogel/]

Viral Posts & Unhinged Trolls: Alaina & Chris

This episode unpacks Chris' very first viral post and the trolls that followed. Alaina has trolls of her own, and one actually got to her this time.  Listen if you'd like to learn how to manage viral posts and handle trolls with grace.  Follow Alaina on LinkedIn: https://www.linkedin.com/in/alainashearer/ Follow Chris on LinkedIn: https://www.linkedin.com/in/christophervogel/ Learn more about Alaina & Chris' agency - Good Now - at http://www.goodisnow.com