DesignerBFF

Sami Alpert On Resilience, Recovery, & Retail Luxury

Join us as we sit down with Sami Alpert — founder of Beecham Bags, a curated online platform for authenticated luxury designer handbags. With a background in fashion and an eye for timeless pieces, Sami has built a trusted resale business rooted in taste, transparency, and intention. At 19, Sami survived a devastating car accident that took her best friend’s life and changed the trajectory of her own. After two years of physical and emotional recovery, she made a decision to rebuild — pursuing fashion school, moving to New York, and creating a business that reflects both resilience and refinement. In this episode, Sami shares her journey from tragedy to entrepreneurship, the realities of rebuilding after trauma, how she sources and authenticates luxury handbags, what makes resale such a powerful market, and how she’s designed a business that allows space for motherhood, ambition, and meaning.