Digital Marketing Success

DMS019: How Often Should you be Posting on Social Media

This week's key takeaway: How often should you be posting on social media? - with Ben Fewtrell Episode intro: It's one heck of a tightrope to walk… just how do you find the balance? There is no one-size-fits-all solution, but there are certainly some good guidelines to keep you on track. One thing's for sure, organic reach is getting more and more difficult, so it's even more critical to understand the nuances of your social-media output. Don't be intimidated by that content calendar! I've got some great tips to help you put it together and drive the traffic/conversions you need for your business. In this week's episode you will learn: * The importance of consistency * How to research your audience to help you tailor your posting frequency * The posting etiquette of different social platforms * How far should you plan your posting in advance? * How AI can help you produce great content * How to monitor your social engagement * The amount of feedback you need to tailor your content * How to use A/B testing effectively * 'Operant conditioning' explained Show links: * Need expert advice on your digital marketing? Go to https://digitlc.com.au/ [https://digitlc.com.au/] * Join our Facebook group here: https://www.facebook.com/groups/digitalmarketingsuccessnetwork [https://www.facebook.com/groups/digitalmarketingsuccessnetwork]

DMS018: How long does it take to see results?

This week's key takeaway: How long does it take to see results? - with Ben Fewtrell Episode intro: Have you ever been frustrated with a marketing campaign? I think most of us have at some point! One of the biggest challenges is knowing the right time to change or cancel a campaign. How long should you wait before looking at that conversion rate and making a decision? I can give you the benefit of my experience here. I've done it the right way and I've certainly done it the wrong way. Thankfully, these days, there are lots of great metrics available to track your progress… and now I'm going to tell you when you should use them. In this week's episode you will learn: * How to measure the effectiveness of SEO * Competition in SEO * PPC advertising * Social media marketing * How long to wait for Facebook groups to catch fire * How to play content marketing * How to become an authority in your industry * The power of case studies * Strategic nurturing * Influencer marketing * Affiliate marketing Show links: * Need expert advice on your digital marketing? Go to https://digitlc.com.au/ [https://digitlc.com.au/] * Join our Facebook group and get your free Ebook, '17 ways to generate leads' on Facebook: https://www.facebook.com/groups/digitalmarketingsuccessnetwork [https://www.facebook.com/groups/digitalmarketingsuccessnetwork]

DMS017: How to decide which social media platforms are right for your business

This week's key takeaway: How to decide which social media platforms are right for your business - with Ben Fewtrell Episode intro: Finding the right social media platform can be an absolute minefield! Each platform has its own unique features, but there are also common themes you need to understand too. The first thing you have to do is put the platforms aside and map out your marketing/sales objectives. Once you've laid the foundations, what do you do next? Listen to the show and I'll tell you! In this week's episode you will learn: * How to understand your target audience * How to assess your business needs * The myth of 'subscribers' * How to find the right internal strategy * Is duplicate content a good idea? * How to monitor results effectively * How to attain 'social proof' * Why follower numbers are not the only measure of popularity/trust * The importance of consistency * The common traps to avoid Show links: * Need expert advice on your digital marketing? Go to https://digitlc.com.au/ [https://digitlc.com.au/] * Join our Facebook group and get your free Ebook, '17 ways to generate leads' on Facebook: https://www.facebook.com/groups/digitalmarketingsuccessnetwork [https://www.facebook.com/groups/digitalmarketingsuccessnetwork]

DMS016: How often do I need to publish Blog Posts or create new content?

This week's key takeaway: How often do I need to publish blog posts or create new content? - with Ben Fewtrell Episode intro: This is a question that a lot of people ask me. #Spoileralert: there is no one-size-fits all solution. It depends on your line of work, your audience, your goals and your budget. However, there are certain do's and don'ts that you really ought to know. By the end of this episode, I guarantee you will not be overwhelmed by the prospect of sharing content, and you'll be able to make your own mind up about how often you should do it. In this week's episode you will learn: * The importance of being consistent * Why you should follow the lead of McDonalds * When you need to outsource * The easiest content to make and share * The usual frequency of different types of content * Essential info about SEO * The definition of 'helpful content' * Why Google likes video Show links: * Need expert advice on your digital marketing? Go to https://digitlc.com.au/ [https://digitlc.com.au/] * Join our Facebook group and get your free Ebook, '17 ways to generate leads' on Facebook: https://www.facebook.com/groups/digitalmarketingsuccessnetwork [https://www.facebook.com/groups/digitalmarketingsuccessnetwork]

DMS015: 7 Tools to make your life easier

This week's key takeaway: 7 tools to make your life easier - with Ben Fewtrell Episode intro: There are a multitude of tools you can use to help you get on top of your business. In this episode, Ben will guide you through his favourites. Rest assured: you don't need to be a tech ninja to use any of them, and they're efficient enough to not take up too much of your time. Whether you're a busy business leader or a junior marketing assistant, these tools are absolutely invaluable; and the good news is… they're absolutely free! In this week's episode you will learn: * How to gain customer insights * How to easily generate graphics * How to utilise Google Analytics * How to monitor the traffic on your website * How to keep track of trends in your industry * How to use AI search tools * How to monitor the effectiveness of your social media channels * How to do A/B testing * How to manage projects and workflow Show links: * Need expert advice on your digital marketing? Go to https://digitlc.com.au/ [https://digitlc.com.au/] * Join our Facebook group: https://www.facebook.com/groups/digitalmarketingsuccessnetwork [https://www.facebook.com/groups/digitalmarketingsuccessnetwork]