Digital Media Spotlight

Siva Balakrishnan on Building a Scalable E-commerce Solution with Global Talent

Introduction - Siva Balakrishnan's accidental start in entrepreneurship - Learning to leverage global talent - Foundation of Vserve Ebusiness Solutions Interview - Early challenges and learnings - Importance of timing in industry trends - Building a scalable tech-enabled business Presentation - AI integration for business efficiency - Holistic approach to reducing business friction - Real-world application in industrial distribution Panel Q&A - Audience questions on AI integration - Insights on managing global teams - Discussion on timing and market entry About Siva Balakrishnan Siva Balakrishnan is the founder of Vserve Ebusiness Solutions, a tech-enabled e-commerce outsourcing firm. With over 20 years in the outsourcing industry, Siva has worked with mid-market and Fortune 500 companies to enhance operational efficiency and improve EBITDA margins. * Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ [https://summit.softwareoasis.com/activate-offers/] (Claim Your Offer / Schedule Consultation) * Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions [https://experts.softwareoasis.com/expert-introductions] * Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass [https://experts.softwareoasis.com/executive-networking-pass] * Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ [https://bootcamps.softwareoasis.com/] https://summit.softwareoasis.com/ [https://summit.softwareoasis.com/] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

Kevin Teeven on Transforming Business Agility with DISTRIKT's AI Strategies

Introduction - Kevin's unique journey from hockey to IT and media buying - The founding vision of DISTRIKT - Overview of DISTRIKT's end-to-end client solutions   Interview - Kevin's transition from media buying to data strategies - The importance of understanding different sides of the data industry - How DISTRIKT's boutique approach benefits clients   Presentation - Introduction to the growth engine playbook - The role of a unified data fabric - AI as a 24-7 business strategist   Panel Q&A - Audience questions on AI implementation - Discussion on AI-driven decision making - Insights on transforming business models with AI   About Kevin Teeven Kevin Teeven is the Chief Revenue Officer at DISTRIKT, where he leads the integration of AI-driven data strategies to help businesses transform their decision-making processes. With a background in media buying and data services, Kevin brings a wealth of experience to the table, focusing on end-to-end solutions for clients. * Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ [https://summit.softwareoasis.com/activate-offers/] (Claim Your Offer / Schedule Consultation) * Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions [https://experts.softwareoasis.com/expert-introductions] * Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass [https://experts.softwareoasis.com/executive-networking-pass] * Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ [https://bootcamps.softwareoasis.com/] https://summit.softwareoasis.com/ [https://summit.softwareoasis.com/] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

Whitney Hart on Pioneering AI Search Strategies at Avenue Z

Whitney Hart is the Chief Strategy Officer at Avenue Z, where she leads the charge in developing innovative AI-driven marketing strategies. With a rich background in communications and public relations, Whitney has worked with top agencies like Weber Shandwick and Edelman before joining Avenue Z to harness AI for digital marketing success. Show Notes: * [00:00] Introduction to Whitney Hart and her career journey * [05:30] Transition from communications to digital marketing * [12:00] Whitney's role at Avenue Z and AI-driven strategies * [20:15] Discussion on AI search and answer engine optimization * [30:45] Technical optimizations for AI visibility * [45:00] Live panel introduction and audience Q&A * [55:00] Outro and key takeaways * Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ [https://summit.softwareoasis.com/activate-offers/] (Claim Your Offer / Schedule Consultation) * Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions [https://experts.softwareoasis.com/expert-introductions] * Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass [https://experts.softwareoasis.com/executive-networking-pass] * Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ [https://bootcamps.softwareoasis.com/] https://summit.softwareoasis.com/ [https://summit.softwareoasis.com/] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

Beth Trejo on Navigating Entrepreneurship and Scaling Challenges

Beth Trejo is the founder and CEO of Chatterkick, a digital marketing agency based in the Midwest. With a strong background in marketing and social media, Beth established Chatterkick to address local business needs. She has navigated the complexities of entrepreneurship, including selling her business to private equity and later buying it back, all while raising a family and building a successful management team. Show Notes: * [00:00] Introduction to Beth Trejo and Chatterkick * [05:22] Beth's entrepreneurial journey and early challenges * [12:45] The decision to bring on a partner and scaling with private equity * [20:10] Microcontent operations and marketing strategies * [28:30] The importance of the human element in AI-driven workflows * [35:50] Live Q&A session at Software Oasis AI Summit * [42:15] Closing thoughts and key takeaways * Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ [https://summit.softwareoasis.com/activate-offers/] (Claim Your Offer / Schedule Consultation) * Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions [https://experts.softwareoasis.com/expert-introductions] * Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass [https://experts.softwareoasis.com/executive-networking-pass] * Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ [https://bootcamps.softwareoasis.com/] https://summit.softwareoasis.com/ [https://summit.softwareoasis.com/] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

Laura Patterson on Data-Driven Growth Strategies

Laura Patterson is the President of VisionEdge Marketing, a growth strategy consultancy. Since 1999, she has been at the forefront of marketing performance management, helping B2B companies leverage data and analytics for customer-centric growth. Laura is also an acclaimed author and patent holder. * 00:00 - Introduction and Laura Patterson's journey * 10:30 - Early career insights and the importance of customer personas * 20:00 - Transition to entrepreneurship and VisionEdge Marketing's mission * 30:15 - Discussion on growth strategies and customer-centric approaches * 40:00 - Live Q&A panel at the Software Oasis AI Summit * Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ [https://summit.softwareoasis.com/activate-offers/] (Claim Your Offer / Schedule Consultation) * Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions [https://experts.softwareoasis.com/expert-introductions] * Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass [https://experts.softwareoasis.com/executive-networking-pass] * Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ [https://bootcamps.softwareoasis.com/] https://summit.softwareoasis.com/ [https://summit.softwareoasis.com/] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.