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Digital Media Spotlight

Podcast de Software Oasis

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Digital Media Spotlight™ is the show for B2B marketers, founders, and agency leaders who need their digital channels to actually drive pipeline. Hosted by Software Oasis, the podcast puts AIO (AI optimization), SEO, GEO (generative engine optimization), and CRO under the microscope with experts who are actively running campaigns and experiments. In each episode, you’ll hear: - Deep‑dive conversations with practitioners, not theorists. - Concrete examples of campaigns, assets, and funnels that are working right now in AI‑driven search and social. - Playbooks for ranking in traditional search, surfacing in AI overviews, and turning that visibility into conversions and revenue. Hosted by Software Oasis founder Michael Bernzweig, Digital Media Spotlight™ gives you concrete examples and repeatable plays to turn your digital media footprint into a competitive advantage. If you’re responsible for organic growth, paid performance, or digital experience and want clear next steps instead of vague tips, this show will help you test smarter, move faster, and turn your digital media footprint into real results.

Todos los episodios

15 episodios

Portada del episodio Matt Maher on Navigating AI and Innovation at M7 Innovations

Matt Maher on Navigating AI and Innovation at M7 Innovations

Introduction * Matt Maher's transition from ESPN All-American to tech innovator * Founding M7 Innovations with a focus on AI, AR, and VR * Recorded live at the Software Oasis AI Summit Interview * Matt's unique background in sports and media * The role of MIT and the 'poor man's MBA' in Matt's journey * The focus on innovation and tech translation at M7 Presentation * Insights on AI's current landscape and technological parity * The analogy of the Olympics in understanding AI competition * The impact of agentic browsing on digital commerce Panel Q&A * Audience questions from Software Oasis AI Summit * Practical applications of AI insights for businesses * Strategies for integrating new tech stacks * Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ [https://summit.softwareoasis.com/activate-offers/] (Claim Your Offer / Schedule Consultation) * Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions [https://experts.softwareoasis.com/expert-introductions] * Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass [https://experts.softwareoasis.com/executive-networking-pass] * Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ [https://bootcamps.softwareoasis.com/] https://summit.softwareoasis.com/ [https://summit.softwareoasis.com/] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

14 de jun de 2026 - 1 h 15 min
Portada del episodio Chris Rodgers on Mastering SEO and Geo in a Shifting Digital World

Chris Rodgers on Mastering SEO and Geo in a Shifting Digital World

Introduction * Chris' early entrepreneurial spirit * Transition from sales to SEO * Launching CSP Agency Interview * Chris' journey from popcorn sales to SEO * Key pivots in his career * Challenges and opportunities in digital marketing Presentation * Introduction to generative engine optimization * Importance of staying visible in AI-driven search * Chris' human-first geo framework Panel Q&A * Audience questions on generative optimization * Strategies for B2B brands * Real-world implications of AI in marketing * Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ [https://summit.softwareoasis.com/activate-offers/] (Claim Your Offer / Schedule Consultation) * Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions [https://experts.softwareoasis.com/expert-introductions] * Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass [https://experts.softwareoasis.com/executive-networking-pass] * Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ [https://bootcamps.softwareoasis.com/] https://summit.softwareoasis.com/ [https://summit.softwareoasis.com/] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

7 de jun de 2026 - 1 h 7 min
Portada del episodio Emily Dailey of PenDailey Consulting on Non-Linear Career Paths and Brand Activation

Emily Dailey of PenDailey Consulting on Non-Linear Career Paths and Brand Activation

Introduction - Emily Dailey's unexpected journey from theater to hospitality. - Discovering the parallels between theater and hotel management. - The role of a brand advocate in shaping Emily's career. Interview - Emily's decision to pursue a non-linear career path. - The creation of new roles in hospitality branding. - Insights on brand activation and sensory experiences. Presentation - Chief Marketing Officer Mindset 101. - Collaboration across disciplines to enhance marketing strategies. - Navigating challenges with internal and external stakeholders. Panel Q&A - Real audience questions on aligning marketing with business goals. - Strategies for leveraging unexpected career paths. - Addressing resource constraints in marketing initiatives. About Emily Dailey Emily Dailey is the founder of PenDailey Consulting, bringing over 19 years of experience in hospitality and marketing. Her background in theater production and hotel management uniquely positions her to innovate in brand activation and cross-disciplinary collaboration. * Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ [https://summit.softwareoasis.com/activate-offers/] (Claim Your Offer / Schedule Consultation) * Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions [https://experts.softwareoasis.com/expert-introductions] * Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass [https://experts.softwareoasis.com/executive-networking-pass] * Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ [https://bootcamps.softwareoasis.com/] https://summit.softwareoasis.com/ [https://summit.softwareoasis.com/] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

26 de may de 2026 - 1 h 15 min
Portada del episodio Siva Balakrishnan on Building a Scalable E-commerce Solution with Global Talent

Siva Balakrishnan on Building a Scalable E-commerce Solution with Global Talent

Introduction - Siva Balakrishnan's accidental start in entrepreneurship - Learning to leverage global talent - Foundation of Vserve Ebusiness Solutions Interview - Early challenges and learnings - Importance of timing in industry trends - Building a scalable tech-enabled business Presentation - AI integration for business efficiency - Holistic approach to reducing business friction - Real-world application in industrial distribution Panel Q&A - Audience questions on AI integration - Insights on managing global teams - Discussion on timing and market entry About Siva Balakrishnan Siva Balakrishnan is the founder of Vserve Ebusiness Solutions, a tech-enabled e-commerce outsourcing firm. With over 20 years in the outsourcing industry, Siva has worked with mid-market and Fortune 500 companies to enhance operational efficiency and improve EBITDA margins. * Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ [https://summit.softwareoasis.com/activate-offers/] (Claim Your Offer / Schedule Consultation) * Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions [https://experts.softwareoasis.com/expert-introductions] * Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass [https://experts.softwareoasis.com/executive-networking-pass] * Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ [https://bootcamps.softwareoasis.com/] https://summit.softwareoasis.com/ [https://summit.softwareoasis.com/] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

19 de may de 2026 - 1 h 3 min
Portada del episodio Kevin Teeven on Transforming Business Agility with DISTRIKT's AI Strategies

Kevin Teeven on Transforming Business Agility with DISTRIKT's AI Strategies

Introduction - Kevin's unique journey from hockey to IT and media buying - The founding vision of DISTRIKT - Overview of DISTRIKT's end-to-end client solutions   Interview - Kevin's transition from media buying to data strategies - The importance of understanding different sides of the data industry - How DISTRIKT's boutique approach benefits clients   Presentation - Introduction to the growth engine playbook - The role of a unified data fabric - AI as a 24-7 business strategist   Panel Q&A - Audience questions on AI implementation - Discussion on AI-driven decision making - Insights on transforming business models with AI   About Kevin Teeven Kevin Teeven is the Chief Revenue Officer at DISTRIKT, where he leads the integration of AI-driven data strategies to help businesses transform their decision-making processes. With a background in media buying and data services, Kevin brings a wealth of experience to the table, focusing on end-to-end solutions for clients. * Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ [https://summit.softwareoasis.com/activate-offers/] (Claim Your Offer / Schedule Consultation) * Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions [https://experts.softwareoasis.com/expert-introductions] * Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass [https://experts.softwareoasis.com/executive-networking-pass] * Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ [https://bootcamps.softwareoasis.com/] https://summit.softwareoasis.com/ [https://summit.softwareoasis.com/] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

10 de may de 2026 - 58 min
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
MI TOC es feliz, que maravilla. Ordenador, limpio, sugerencias de categorías nuevas a explorar!!!
Me suscribi con los 14 días de prueba para escuchar el Podcast de Misterios Cotidianos, pero al final me quedo mas tiempo porque hacia tiempo que no me reía tanto. Tiene Podcast muy buenos y la aplicación funciona bien.
App ligera, eficiente, encuentras rápido tus podcast favoritos. Diseño sencillo y bonito. me gustó.
contenidos frescos e inteligentes
La App va francamente bien y el precio me parece muy justo para pagar a gente que nos da horas y horas de contenido. Espero poder seguir usándola asiduamente.

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