Elite Publishing with Melanie Johnson and Jenn Foster

Turning Your Book Into a Platform with Doug Noll

In today’s episode, we sit down with Doug Knoll, a seasoned author and conflict resolution expert who shares his journey from trial lawyer to prolific writer of five books, including his upcoming release, "Empathy Leadership." Doug Knoll dives into the strategic decisions behind book publishing—revealing what it takes to find your audience, stand out in a crowded market, and why marketing is truly 99% of the work after the manuscript is complete.

Turning Art Into a Profitable Business With Tim Packer

In today's episode, Melanie sits down with acclaimed artist and author Tim Packer, who shares his inspiring journey from building a successful art career to empowering fellow artists through education and self-publishing. After overcoming life-threatening health challenges, Tim became determined to leave a legacy by helping artists not only master their craft but also succeed financially. He discusses the process behind his self-published book, "You Can Sell Your Art," the importance of community feedback, and the strategic marketing tactics that propelled his launch to bestseller status.

Writing, Podcasting, and Purpose With David Strickel

In today’s episode, Melanie sits down with David Strickel, the author, coach, and creator of the TYA (Trust Your Abundance) practice. David Strickel shares his unconventional journey from a high-powered corporate career to self-publishing his first book and developing a transformative coaching program. We dive into the realities of traditional vs. self-publishing, building an audience, and marketing strategies that actually move the needle.

Turn your Book Into a Top Client Magnet with Jeremy Keil

In this episode, Melanie welcomes Jeremy, author of "Retire Today: 5 Simple Steps," Jeremy dives into his motivations for writing a book after 22 years as a financial advisor, explaining how sharing his proven system in print helps both his audience and his business. You’ll hear how Jeremy navigated the writing process—from late nights in hotel rooms to developing a chapter structure and working with a coach—and why he believes a book is one of the most powerful lead generators for professionals.

How Michael Erath Uses Books to Build Business Authority

In this inspiring episode of the Elite Publishing Podcast, hosts Jenn sit down with 3-time author Michael Erath, to explore the journey behind his latest book, "The Five Obsessions of Elite Organizations."Discover how Michael Erath pivoted from ghostwriting to penning his most technical and impactful book himself—with the support of a writing coach. He shares candid stories about overcoming business setbacks, the lessons learned from losing a $45 million company, and how these experiences shaped his approach to authorship and business leadership.You’ll hear actionable advice for aspiring authors—including how to clarify your audience, define the purpose of your book, and why working with the right partner can make all the difference.