fjorgecast

Programmatic, SEM, Content Marketing and Investment

Today on Fjorgecast Tim Barsness will be talking with Humphrey Ho about the largest digital agency in China, Hylink. Hylink Digital is China’s largest, independent digital full service agency. Hylink has been around in Bejing and most of the rest of China since 1994. Ranked #1 Digital Agency by China Internet (CI) Weekly Magazine for nine consecutive years in a row, 2009-2016; and named a multi-year Effie Greater China Most Effective Independent Agency Network of the Year. Hylink Digital is comprised of industry leading units in the following disciplines: digital media, interactive creative, programmatic, SEM, content marketing and investment, EPR/social, research and insights. With headquarters in Beijing, the agency has a total of 16 offices worldwide. Hylink Digital services Fortune Global 500 companies, both headquartered in the U.S. and abroad. Humphrey ended up dropping out of med school to take an MBA that landed me at a startup that then hit the recession not too long after. Managed to sell it at a discount and decided to retire to a tire manufacturer that was then bought by a very large tire conglomerate in China.

Integrated Marketing Agency Born Out of Direct-To-Consumer Response Marketing

Today on Fjorgecast Tim is joined by Jill Draper about his Integrated Marketing agency, Marketsmith, Inc. Marketsmith, Inc. is a fast-growing, woman-owned integrated marketing agency born out of direct-to-consumer response marketing. We use data to optimize brand communication and deliver greater ROI across all channels using patented algorithms and unique data products such as Jules, which predicts sales with an accuracy of 93%; and Ada, which supplements IT to build marketing technology in weeks instead of months. We believe in doing great work for our clients, in continuing education for our diversified staff, and doing good things for the world around us.

Powerful Identification and Engagement Algorithms to Connect Brands With New Customers

Today on Fjorgecast we are joined by Scott Lewis CEO of Kick Factory. KickFactory is a marketing platform built on top of powerful identification and engagement algorithms to connect brands with new customers. We provide managed services that give our clients opportunities to engage these potential customers about products or services they sell at scale.

Using Video to Engage More Consumers

Tim Barsness speaks with Roy Firestone, VP of Product at native ad network MGID. Roy is a seasoned digital media professional with more than 20 years of product development experience, with particular expertise in developing new ad offerings – especially video. With video consumption continuing to rise across the globe, Roy talks about how advertisers can use video to engage consumers in their preferred format. Plus, get an understanding on the technical challenges of scaling a video campaign

Interactive Experiences That Resonate With Their Target Market

Today on Fjorge Cast Tim is joined by Digital Media expert Aalap Shah. Co-founder of Chicago-based SoMe Digital Media, Aalap Shah created an easy and effective way for businesses to establish and maintain an online brand. He is able to take his clients ideas and turn them into engaging, interactive experiences that resonate with their target market and brings visibility to their business. From his experience, Shah knows that developing innovative and strategic digital campaigns are a road map to success, and he brings this methodology to clients like Potbelly, CMK Realty, Medcor, and TransUnion, amongst others.