How I Write

Stefan Sagmeister is the author of six books and one of the most influential designers in the world. He's won multiple Grammy Awards for his designs, and he's designed album covers for people like Jay-Z and David Byrne, the Rolling Stones. But he's a writer. What does he write about? Well, design, beauty, how to find good ideas. You'll notice when you pick up one of his books that the form, the style, the vibe, the typography is every bit as important as the content. This is really about design, beauty, and why our world looks the way it does. Enjoy! About the host Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Morgan Housel is one of the top non-fiction writers in the world. He is most famous for his book “The Psychology of Money”, which has now sold more than 8 million copies. Before he wrote the book, he wrote more than 4,000 blog posts for publications like The Wall Street Journal and The Motley Fool, and that’s how he honed his craft. This is my second time having Morgan on the show. The first time, I just wanted to talk about Morgan, how he goes about his work. But this time I said: “Tell me about stories.” “How do you find stories? How do you tell stories? How do you think about the rhythm of stories?” That’s why he’s been able to sell millions of books in the world of psychology, investing, and business: because of his ability to tell a really good story. Enjoy! 00:00:50 Collecting Good Stories 00:04:12 Storytelling Beats Facts 00:05:16 How to Hook Readers 00:08:39 How Morgan Uses ChatGPT 00:15:53 Teaching vs Preaching in Writing 00:18:01 The #1 Worst Writing Advice 00:25:18 Wide Funnel, Tight Filter Framework 00:27:08 How to Find Your Writing Style 00:31:45 Why Write Books in an Online World 00:36:20 How Morgan Wrote ‘The Art of Spending Money’ 00:47:16 Morgan’s Admiration for Beautiful Writing 00:53:28 How to Start a Chapter 00:57:18 Becoming More Observant 01:01:01 You Don’t Need New Ideas 01:08:16 How Morgan Deals With Rejection About the host Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

You can’t walk through an airport without seeing a Mitch Albom book on one of the shelves. He’s most famous for writing Tuesdays with Morrie, which may very well be the best-selling memoir of all time. He’s now written 14 books, which combined have sold more than 40 million copies. In 45 years of hitting the keyboard, this is the deepest conversation he’s ever had about the craft of writing. I asked him to approach this like a college writing seminar. Give me the rigor. Give me the examples, baby. Show me how you go about your craft. And that’s what he did. He taught me the ins-and-outs of character building, writing novels, and our conversation started with how to tell great stories. Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

I interviewed Dan Wang, a writer and analyst whose annual letters from China have become a first draft of modern Chinese history. We talked about how he blends personal observation with deep analysis, how to skip the cliches and write with texture instead, and how classical music and literature have shaped his writing style. What’s unique about Dan is that he built a name for himself by writing one essay per year (in an age where writers are encouraged to publish consistently). We also talked about his approach to travel writing, the difference between living in Beijing, Shanghai, and Hong Kong, how AI is changing the way he thinks (but not how he writes), and why China’s influencer culture is his least favorite thing about the country. 00:1:04 Why Dan writes Annual Letters 00:07:53 Dan’s favorite novel 00:15:01 Dan’s method for writing 00:26:02 Why most travel writing stinks 00:30:44 How to travel through China 00:33:05 The regions of China, explained 00:44:47 Trade books vs. academic books 00:53:46 The problem with history books 01:01:42 Did Dan write his book with AI? 01:10:50 Dan’s least favorite part about China 1:15:42 A critique of American elites 1:33:08 Dan’s website got blocked in China 1:39:52 What China mocks about America 1:54:49 A simple way to improve your writing Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

I interviewed Ada Limón and Joy Harjo, two of America’s most celebrated poets and former U.S. Poet Laureates. We talked about the art of deep listening, how to translate the music of the world into language, and why silence is never empty but always alive. We explored how poetry resists “clock time,” why metaphor is essential to truth, how culture lives through song and dance, and what it means to trust your voice across a lifetime of writing.If you want to write with more presence, rediscover the mystery of language, or understand how poetry can awaken a deeper way of being, this conversation will give you timeless insights from two masters of the craft. Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]