How To... with The Communications Clinic

How to Build a Brand, with Margaret Molloy

In the latest episode of How To...with The Communications Clinic, Louise Duffy is joined by Margaret Molloy to discuss how to build a brand. Margaret is the CMO of the global branding firm Siegel & Gale. She is a native of Offaly and lives in New York City. She hosts the "How CMOs Commit" podcast and is the founder of WearingIrish, a passion project to tell the untold story of Irish fashion design. In this episode, Louise and Margaret discuss the features of great brand marketing, the importance of storytelling and simplicity, why brands need to look at their audience as users instead of buyers plus lots more. Margaret gives step-by-step, practical advice to those looking to brand strategy with real impact. Get in touch with us by email - info@communicationsclinic.ie [info@communicationsclinic.ie] We're also on LinkedIn - https://www.linkedin.com/company/the-communications-clinic-dublin [https://www.linkedin.com/company/the-communications-clinic-dublin] Connect with Margaret Molloy: LinkedIn -https://www.linkedin.com/in/margaretmolloy/ [https://www.linkedin.com/in/margaretmolloy/] Twitter - @margaretmolloy

How to Become a Trusted Advisor, with Charles H. Green

In the first episode of How To series two, Louise Duffy is joined by Charles H. Green. Charlie is an author, consultant and speaker. He’s perhaps best known for co-authoring the classic The Trusted Advisor, though he also authored Trust-based Selling, and co-authored The Trusted Advisor Fieldbook. Before founding Trusted Advisor Associates in 2001 and shifting his career to focus on trust in business, Charlie spent 20 years in management consulting. Louise and Charlie discuss the importance of trust in building business relationships, how we can build that trust, why we should be client-focused as opposed to self-orientated and lots more. Get in touch with us by email - info@communicationsclinic.ie [info@communicationsclinic.ie] We're also on LinkedIn - https://www.linkedin.com/company/the-communications-clinic-dublin

How to Talk about Illness, with Dr. Fergus Shanahan

In this episode, Louise Duffy is joined by Dr. Fergus Shanahan. Dr. Shanahan gives advice on how to speak to a friend or loved one who has been diagnosed with an illness, why language can be a barrier to illness and can sometimes lead to misdiagnosis. Dr. Shanahan's book The Language of Illness is available now: https://libertiespress.com/product/the-language-of-illness/

How to Turn an Idea into a Bestselling Book, with Patricia Deevy

In this episode, Louise Duffy is joined by publisher Patricia Deevy. They take a look into the world of publishing and discuss the process involved in publishing a book, what publishers look for in a submission, the role of the editor, ghostwriting and lots more. Get in touch with us by email -info@communicationsclinic.ie [info@communicationsclinic.ie] We're also on LinkedIn -www.linkedin.com/company/the-comm…ns-clinic-dublin [https://gate.sc/?url=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-comm%E2%80%A6ns-clinic-dublin&token=800e30-1-1605551398039]

How to Prepare for an Interview, with Fiona Tierney

On this week's podcast, Louise Duffy is joined by Fiona Tierney, former CEO of the Public Appointments Service and member of the Top Level Appointments Committee to discuss how to prepare for an interview. Fiona gives fantastic advice on what you should do before you arrive for an interview, how best to present yourself, the key question styles to prepare for, how to manage a remote interview and lots more. Get in touch with us by email -info@communicationsclinic.ie [info@communicationsclinic.ie] We're also on LinkedIn -www.linkedin.com/company/the-comm…ns-clinic-dublin [https://gate.sc/?url=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-comm%E2%80%A6ns-clinic-dublin&token=800e30-1-1605551398039]