Industrialized

Morgan McLachlan, Co-Founder @ De Soi & AMASS: From Bathtub Distillery to Botanical Factories | Industrialized E002

From Bathtub Distillery to Botanical Factories | Morgan McLachlan, Co-Founder @ De Soi & AMASSMorgan McLachlan didn’t come from CPG. She started as a filmmaker—then taught herself to distill spirits in her Hollywood apartment. Today, she runs two of the most innovative beverage brands in the country: AMASS and De Soi (co-founded with Katy Perry). In this episode of Industrialized, we dive into:🍋 How to Build a Beverage Brand from Scratch – From DIY distilling to national retail, Morgan shares the blueprint.🏭 Modern Beverage Manufacturing at Scale – How AMASS kept quality high while scaling through co-man partnerships.🧃 Why Non-Alc Isn’t a Trend – The cultural shift behind De Soi’s rise📦 Supply Chain Chaos – From foamy cans to global ingredient sourcing, the manufacturing challenges most founders never talk about.🥂 De Soi’s Origin Story – Why Morgan teamed up with Katy Perry to build one of the fastest-growing non-alc brands in America. If you care about product development, supply chain innovation, or building soulful brands in physical industries—this episode is a must-listen. 🎧 Listen now on Industrialized!

Andrew Staniforth, CEO @ Assembly: The Factory That Builds Skyscrapers in a Day | Industrialized E001

How Assembly is Manufacturing Skyscrapers Like Tesla Builds Cars | Andrew Staniforth, CEO @ Assembly How do you build a skyscraper in a day? Andrew Staniforth, CEO of Assembly, is rethinking real estate by bringing manufacturing precision to construction. In this episode of Industrialized, we dive into: 🔥 The Factory That Builds Skyscrapers – How Assembly’s distributed manufacturing model is changing real estate forever. 🚀 Stacking a Building in 24 Hours – The crazy story behind Assembly’s first modular high-rise in NYC. 🏗️ Why Most Developers Are Afraid of Modular – The biggest obstacle to industry-wide adoption and how to overcome it. ⚙️ The Future of Construction = Manufacturing – Why the next generation of buildings will be assembled, not built. 💰 The Hardest Part of Building a Venture-Backed Physical Business – Why venture capital struggles to fund manufacturing startups—and how Assembly cracked the code. If you care about the future of construction, supply chain innovation, or scaling hard businesses, this episode is a must-listen. 🎧 Listen now on Industrialized!