From Innotainment to Brain Friendly Systems - bonus
A LinkedIn Live conversation about the pivot, what's ending, and what's launching on 30 June 2026
Innotainment is closing, and Brain Friendly Systems with Aga Gajownik launches soon.
In this solo episode, Aga walks through the year of running Innotainment: the operational learning curve, the decision to track qualitative signal over download numbers, and the personal rebuilding that came with returning to work after maternity leave while managing ADHD. She breaks down the three shifts that led to the pivot, a reframing conversation with an HR leader, the response to personal episodes about neurodivergence, and an AI experiment that clarified what she didn't want to build, and the three-month process of naming the new show.
If you've ever sat with a pivot that felt bigger than it should, or wondered how to actually use qualitative data to make a decision, this one's for you.
What's covered
* Why Innotainment started, and why it's ending
* The three things Aga was juggling during Innotainment's first year (operational learning, resisting early optimisation, rebuilding professional identity)
* Why qualitative signal (messages, forwarded episodes, reactions) mattered more than download numbers, and what happened when she finally looked at the numbers
* The HR conversation that reframed who the work is for
* Why the personal episodes about ADHD and autism produced the strongest response, and the editorial line between sharing experience and doing therapy work
* The AI experiment, and why it confirmed Aga doesn't want to build content tied to the news cycle
* The three-month process of naming Brain Friendly Systems, including the name that almost stuck and why it didn't
* What this process can teach you about running your own pivot, using qualitative data, and staying in an experiment long enough to get a real signal
Brain Friendly Systems launches 30 June
Published on Tuesdays, a mix of solo episodes and guest conversations, focused on how late-diagnosed neurodivergent professionals, and people who suspect they might be but don't have a diagnosis, build working lives that actually fit how their brains work.
Episode 1, "Start Here: What Are Brain Friendly Systems," is already in production.
Links mentioned
* Suzanne Charlotte Voss [https://www.linkedin.com/in/suzannecharlottevos/details/experience/] - LinkedIn [https://www.linkedin.com/in/suzannecharlottevos/details/experience/]
* ING Singapore innovation project [https://www.agilebusiness.org/resource/innovation-business-as-usual-at-ing/]
* Rhianne Lovell-Boland - Linkedin [https://www.linkedin.com/in/rhianne-lovell-boland/] / More talk media [https://www.linkedin.com/company/more-talk-media/about/]
* Brain Friendly Systems on Spotify [https://open.spotify.com/show/6lzcFR7VXWPiOM5fB35UW4?si=a5ae39704be04ed3]
* Brain Friendly Systems on Apple Podcasts: [https://podcasts.apple.com/ie/podcast/brain-friendly-systems/id1819466133]
* Brain Friendly Systems on YouTube [https://www.youtube.com/@agagajownik]
* Innotainment archive on Podbean [https://innotainment.podbean.com/]
* Aga's Integration Notes newsletter signup [https://www.linkedin.com/newsletters/7422924448204382208/]
Follow Brain Friendly Systems
Spotify [https://open.spotify.com/show/6lzcFR7VXWPiOM5fB35UW4] | Apple Podcasts [https://podcasts.apple.com/ie/podcast/brain-friendly-systems/id1819466133] | YouTube [https://www.youtube.com/@agagajownik] | Podbean [https://innotainment.podbean.com/]
Brain Friendly Systems is the continuation of the Innotainment Podcast. Past episodes remain available as archived history.