Plant Seeds for Trees You'll Never Sit Under: Leadership, Legacy & Your Story with Andrew Brummer
Andrew Brummer is the COO of Industry Technologies, founder of My Story Told, and co-founder of Veridae. Known by many as "the business polygraph," he has a gift for helping leaders see what's real before small issues become big risks. His work sits at the intersection of leadership, AI, operational discipline, and human truth — using technology to extend disciplined thinking, never to replace it. Andrew is the author of You Decide and Leading Magnanimously, and his career spans technology, finance, manufacturing, education, energy, and global business across Africa, Europe, the UK, and North America. Originally from South Africa, he brings a grounded, deeply human approach to leadership, helping people speak hard truths and build organizations that can grow without losing trust, culture, or soul.
In This Episode:
The guiding phrase behind Andrew's life and work: "Plant seeds that will grow trees you may never sit under"
Why Andrew sees his role as helping people find and water their own "mustard seed" — not handing them someone else's
How a curious, wandering career across banking, contracts, product development, HR, sales, and investing gave Andrew the pattern-recognition to become a trusted advisor
Authentic networking: showing up with no agenda, listening without trying to sell, and why that's what actually grows a network (Andrew grew from 1,200 to 10,000+ LinkedIn connections in two years by living this out)
What You Decide and Leading Magnanimously actually walk readers through — practical, hands-on operator guides rather than theory
The 2024 pivot: how a near-collapse at his company forced Andrew to build a personal brand from scratch at 53, and why patience and self-grace were essential to that journey
The "right foot first" morning ritual — how the first 30–40 seconds out of bed set the tone for the whole day, and why that's a choice separate from yesterday's pain
Andrew's philosophy of small, compounding behavioral change (20 minutes today, 23 tomorrow, 24 the next day) rather than one grand transformation
The heart of My Story Told: using AI — without hallucination or invention — to turn a person's own words, recordings, journals, and content into a real, told story, book, or course before it's lost
Why everyone has "earned the right to tell their story" simply by having lived it, and what that means for legacy, grandchildren, and the stories we lose when someone passes
Key Quotes:
"Plant seeds that will grow trees you will never sit under."
"Where your head is at and where you apply your energy tomorrow morning is completely in your hands."
"It's not because of the scars. It's because of my choice of how I allow those scars and those challenges to influence the next 30 seconds of my morning."
"Anybody who has already lived, they've already earned the right to tell their story."
Try This: The Right-Foot-First Ritual
Andrew's simple daily reset, in his own words:
Choose before you rise — in the first 30–40 seconds after waking, decide what kind of day this will be, before the day decides for you
Separate the story from the scars — acknowledge that yesterday's pain is real without letting it write today's script
Start small — aim for just a few minutes of this mindset tomorrow, then a few more the next day; consistency compounds
Be graceful with yourself — hold yourself accountable, but with the same kindness you'd offer your own kids or parents
Resources & Links Mentioned:
Book: You Decide
Book: Leading Magnanimously
Upcoming book: I Decided (Andrew's forthcoming account of his 2024 pivot)
Website: andrewbrummer.com
Service: My Story Told — mystorytold.ai
Companies: Industry Technologies, Veridae
Mentoring platform mentioned: pushfarnadp/list.org (pro bono global mentoring)
Connect with Andrew:
Website: andrewbrummer.com
My Story Told: mystorytold.ai
LinkedIn: Andrew Brummer Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.