Land The Right Clients by Markeko

33 - Managing your Content Marketing Team remotely w/ Brooklin Nash

This week we talked with Brooklin Nash about how to manage a team remotely. Brooklin is Head of Content at Sales Hacker. He aims to help his clients tell better stories. Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams [https://www.facebook.com/groups/fbexams] Subscribe to our weekly newsletter → thelatest.markeko.com [https://thelatest.markeko.com/] Visit our website → www.markeko.com [https://www.markeko.com/] --- Support this podcast: https://anchor.fm/land-the-right-clients/support [https://anchor.fm/land-the-right-clients/support]

32 - How to know when to rebrand and how to do it in B2B w/Sara Stella Lattanzio

During this episode, Sara [https://www.linkedin.com/in/saralattanzio/] shared some valuable insights about branding: 🔥 Branding is not about just sending a one off campaign. You can't expect to see the same results. 🔥 A rebranding project takes time. Be patient and split project into more digestible ones. 🔥 How to manage opiniones when it comes to branding. 🔥 The process from research, interviews, building a team for a successful rebranding. 🔥 Great story on how they came up with the logo for 1plusX [https://www.linkedin.com/company/1plusx/] About Sara Stella Lattanzio: Sara is 50% creative chaos. 50% Swiss-knife precision. 1000% go-getter. She is leading the marketing department at 1plusX and is highly experienced in Marketing strategy, Consumer behavior, Data-driven marketing and Finance (mainly stocks). Connect with Sara here: https://www.linkedin.com/in/saralattanzio/ Learn more about 1plusX here: https://www.linkedin.com/company/1plusx/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams [https://www.facebook.com/groups/fbexams] Subscribe to our weekly newsletter → thelatest.markeko.com [https://thelatest.markeko.com/]Visit our website → www.markeko.com [https://www.markeko.com/] --- Support this podcast: https://anchor.fm/land-the-right-clients/support [https://anchor.fm/land-the-right-clients/support]

31 - Growing organic traffic from 0 to 80K visitors with SEO w/ Hassan Aanbar

During this episode, Hassan gave us some great insights: 🔥 SEO has always been an important channel to invest in; more now with all the privacy changes on paid channels 🔥 You have to understand your unit economics with when it comes to analysis how to invest in SEO. 🔥 Fix your technical SEO first, then start publishing content. 🔥 Be ok in losing potential clients who will just give you a headache 🔥 Always underpromise and overdeliver. Key to success when it comes to services or consulting. Will always keep your customers happy About Hassan: Hassan is an Entrepreneur with a demonstrated history of working in the marketing and advertising industry. He has strong business development professional skilled in Search Engine Optimization (SEO), Email Marketing, Marketing Strategy, and Google Ads. Specialized in eCommerce and International SEO. Founder of Bright Leads Media: https://brightleadsmedia.com/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams [https://www.facebook.com/groups/fbexams] Subscribe to our weekly newsletter → thelatest.markeko.com [https://thelatest.markeko.com/] Visit our website → www.markeko.com [https://www.markeko.com/] --- Support this podcast: https://anchor.fm/land-the-right-clients/support [https://anchor.fm/land-the-right-clients/support]

30 - Demystifying the Marketing Ops Role and How to Hire One w/Crissy Saunders

During the episode Crissy gave us some great insights: 🔥 The 3 qualities to look for when hiring a mkt ops person: data, interest in marketing and attention to detail (thinking forward) 🔥 There is a hiring crisis in marketing ops (there aren't enough people working in field). Good time to join. 🔥 4 ways to test candidates: Showing dashboards and letting them interpret data, giving case studies, testing with "tricky" questions and talking about funnel projections 🔥 Attribution is changing and new challenges lay ahead but focus on fundamentals: funnel growth and acceleration 🔥 Great resources to take advantage of and communities to join if thinking about marketing ops About Crissy: Crissy is the CEO and Co-Founder of CS2 Marketing as well as the Co-Founder and Board Member of Women in Revenue. With over a decade of experience in marketing ops, Crissy has led marketing ops teams at Marketo, Jive and Agari and is now CEO of CS2 (G2’s no.1 Marketo Agency & Top 3 Revenue Ops Agency) where she has helped 50+ hyper growth B2B tech companies build a stand out marketing operations function. Outside of consulting clients, Crissy is the co-host of fwd:thinking [https://www.cs2marketing.com/fwd], a B2B marketing podcast that interviews CMOs, VP, and MOps leaders on how marketing ops is changing the B2B game. You can contact her here: https://www.linkedin.com/in/crveteresaunders/ Women in Revenue: https://www.womeninrevenue.org/ CS2 Marketing: https://www.cs2marketing.com/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams [https://www.facebook.com/groups/fbexams] Subscribe to our weekly newsletter → thelatest.markeko.com [https://thelatest.markeko.com/] Visit our website → www.markeko.com [https://www.markeko.com/] --- Support this podcast: https://anchor.fm/land-the-right-clients/support [https://anchor.fm/land-the-right-clients/support]

29 - Turn comments to conversations and sales with LinkedIn w/ Nadja Komnenic

During the episode Nadja gave us some great insights: 🔥 Define your ICP and start engaging with thought-leaders within your ICP. It's not about engaging with your ICP or buyer personas but people they are following already and engaging with. 🔥 Engage with comments on posts from those thought leaders and start conversations with your ICP from there. 🔥 Send meaningful and personalized messages to your ICP based on the comment you did on posts 🔥 Be consistent. It takes time but be consistent with your posts and engagement on #LinkedIn 🔥 Quality over quantity. Stop adding people like crazy to your LinkedIn and add "Quality" and "Meaningful" connections with your network 🔥 "The Comment and Send Post" > Provide value, offer an e-book or something useful to your network, get them to comment and connect with you to get it. Great way to get extra reach and extra connections. 🔥 Your goal is to get inbound connections over outbound ones. 🔥 Be youself. It's ok to ask for help and get a psychologist, therapists or someone to get through pressure You can contact Nadja here: https://www.linkedin.com/in/nadjakomnenic/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams [https://www.facebook.com/groups/fbexams] Subscribe to our weekly newsletter → thelatest.markeko.com [https://thelatest.markeko.com/] Visit our website → www.markeko.com [https://www.markeko.com/] --- Support this podcast: https://anchor.fm/land-the-right-clients/support [https://anchor.fm/land-the-right-clients/support]