Marketing Team of One

Your Marketing Team Is About to Get Cut (Here's Why That's a Mistake)

Eric and Mike have a hunch that communications is more valuable than most organizations give it credit for. So they do what any good hosts would do and bring in Sheila Johnston, someone who can actually back that up. The conversation gets into why so many organizations treat marketing and communications as an afterthought, what it looks like when a company builds it into the foundation instead, and why that difference tends to show up directly in revenue and longevity. There is also a thread about brand equity, what it actually means, and why checking off a mission and values retreat does not quite cut it. If that was not enough, the episode also teases something new on the horizon that solo marketers will not want to miss. Links Mentioned in the show: www.revenuespeaks.com [http://www.revenuespeaks.com] _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 http://www.youtube.com/@MarketingTeamofOne [http://www.youtube.com/@MarketingTeamofOne] Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 https://www.linkedin.com/in/michael-d-hendry/ [https://www.linkedin.com/in/michael-d-hendry/] 🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/ [https://www.linkedin.com/in/eric-grotenhuis-pagedesign/] 🔗https://www.linkedin.com/showcase/marketingteamofone/ [https://www.linkedin.com/showcase/marketingteamofone/] Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies [http://www.marketingteamofone.net/freebies] _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 https://www.reddit.com/r/marketingteamofone/ [https://www.reddit.com/r/marketingteamofone/] Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone. [http://www.marketingteamofone.net]com Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 https://marketing-team-of-one-show.printify.me/ [https://marketing-team-of-one-show.printify.me/] _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhdo4ekii [https://fathom.partnerlinks.io/2mzzhdo4ekii] _____________________________________ 01:08 Why ROI Gets Cut 02:38 Investing in Downturns 03:20 Meet Sheila Johnston 04:43 Comms as Strategy 06:25 Brand Equity and Trust 07:25 Mission Is Not Enough 09:14 North Star Messaging 11:46 Audit Budget and Culture 13:33 How Much to Spend 15:15 Status Quo vs Legacy 16:02 Comms As Infrastructure 16:46 Marketing Drives Revenue 17:34 Beyond Checkbox Marketing 18:48 Chasing Event Attendance 19:31 Case Study Associations West 21:10 Launching Revenue Speaks 22:50 Who The Show Serves 28:19 Systems Over Tactics 30:13 Clarity And Execution 33:00 Where To Subscribe 33:46 Revenue Test One Liners 34:29 Closing Thoughts And Outro

22 Years of PR Taught Her One Brutal Truth About Crisis. An interview with Vanessa Sapino.

Vanessa Sapino, Senior Vice President and Partner at FleishmanHillard's Sacramento office, joins host Eric Grotenhuis to talk about the real work behind public relations and why she has spent 22 years doing it. From leading the Kubota account for 17 years to one career-defining moment with a celebrity client that she never saw coming, Vanessa has built a career around being ready for whatever comes next. She gets honest about how PR actually shows up for marketing teams, why the best-laid plans always need a Plan B, when to make a statement and when silence is the smarter play, and how she is putting AI to work without ever letting it leave her hands unchecked. If you have ever wondered what is happening behind the scenes when a brand handles a moment well (or scrambles when it does not), this one is for you. Links Mentioned in the show: https://fleishmanhillard.com/ [https://fleishmanhillard.com/] https://www.linkedin.com/in/vanessajsapino/ [https://www.linkedin.com/in/vanessajsapino/] _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 http://www.youtube.com/@MarketingTeamofOne [http://www.youtube.com/@MarketingTeamofOne] Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 https://www.linkedin.com/in/michael-d-hendry/ [https://www.linkedin.com/in/michael-d-hendry/] 🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/ [https://www.linkedin.com/in/eric-grotenhuis-pagedesign/] 🔗https://www.linkedin.com/showcase/marketingteamofone/ [https://www.linkedin.com/showcase/marketingteamofone/] Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies [http://www.marketingteamofone.net/freebies] _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 https://www.reddit.com/r/marketingteamofone/ [https://www.reddit.com/r/marketingteamofone/] Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone. [http://www.marketingteamofone.net]com Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 https://marketing-team-of-one-show.printify.me/ [https://marketing-team-of-one-show.printify.me/] _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhdo4ekii [https://fathom.partnerlinks.io/2mzzhdo4ekii] _________________________ 00:31 Meet Vanessa Sapino 01:30 PR Versus Marketing 03:35 Planning And Pivoting 08:09 Sacramento Niche Focus 11:55 Building Media Networks 16:25 Networking Habits 21:32 Weekly Workflow Systems 25:32 Crisis Story Hurricane 32:24 PR Timing Decisions 33:00 Crisis Plans and Messaging 36:35 When Silence Wins 39:45 PR Versus Marketing 41:16 Writing and Press Releases 42:08 Sponsored Content Mix 44:13 Trust in Local News 47:51 Responsible AI in PR 53:39 Career Lessons and Biz Dev 57:17 PR Team of One Advice 58:39 Connect and Wrap Up

One Person. Not Enough Hands. Here's What to Do.

When a fan messaged in with real frustration about being stretched too thin, Eric and Mike did what they do best: turned it into a conversation worth having. This one is all about the challenge of finding help when you're a marketing team of one, and why it is harder than it sounds. They dig into how to figure out what you actually need help with before you go looking, why handing everything to someone new on day one is a recipe for disappointment, and how to vet partners in a way that builds real trust over time. They also get into where to find the right people, from local creative communities to professional networks, and why investing in those relationships before you desperately need them is the move. Links mentioned in the show: https://dribbble.com/ [https://dribbble.com/] https://www.behance.net/ [https://www.behance.net/] _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 http://www.youtube.com/@MarketingTeamofOne [http://www.youtube.com/@MarketingTeamofOne] Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 https://www.linkedin.com/in/michael-d-hendry/ [https://www.linkedin.com/in/michael-d-hendry/] 🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/ [https://www.linkedin.com/in/eric-grotenhuis-pagedesign/] 🔗https://www.linkedin.com/showcase/marketingteamofone/ [https://www.linkedin.com/showcase/marketingteamofone/] Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies [http://www.marketingteamofone.net/freebies] _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 https://www.reddit.com/r/marketingteamofone/ [https://www.reddit.com/r/marketingteamofone/] Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone. [http://www.marketingteamofone.net]com Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 https://marketing-team-of-one-show.printify.me/ [https://marketing-team-of-one-show.printify.me/] _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhdo4ekii [https://fathom.partnerlinks.io/2mzzhdo4ekii] _____________________________________ 00:00 Empowered To Network 00:20 Why Solo Marketers Need Help 01:18 Define The Help You Need 04:26 Build Trust With Small Tests 05:30 Find Partners In Communities 11:17 Online Platforms And Pitfalls 12:37 Marketplaces And Low Risk Trials 15:07 Network Pays Dividends 18:16 Build A Trusted Stable 20:53 Wrap Up And Where To Connect

800 Projects, 10 People, One Year: Here's How She Did It. An interview with Monica Griffis of the California School Board Association.

What happens when you're the strategy lead, the project director, the brand cop, and the air traffic controller all in one? Monica Griffis, Director of Marketing and Communications at the California School Board Association, joins host Eric Grotenhuis to share how she stepped into a tough situation and built something she's proud of. Her team of about 10 people ran over 800 projects in a single year, sharing how she had to rebuild the foundation while keeping everything moving. She gets honest about the systems she put in place, the pushback she navigated, and what it actually looks like to bring a team back from the brink. If you've ever had to build the plane while flying it, this one's for you. Links mentioned in the show: https://www.linkedin.com/in/monicagriffis/ [https://www.linkedin.com/in/monicagriffis/] https://monicagriffis.com/ [https://monicagriffis.com/] https://www.csba.org/ [https://www.csba.org/] Project intake form: https://www.marketingteamofone.net/freebies/project-intake-form/ [https://www.marketingteamofone.net/freebies/project-intake-form/] _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 http://www.youtube.com/@MarketingTeamofOne [http://www.youtube.com/@MarketingTeamofOne] Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 https://www.linkedin.com/in/michael-d-hendry/ [https://www.linkedin.com/in/michael-d-hendry/] 🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/ [https://www.linkedin.com/in/eric-grotenhuis-pagedesign/] 🔗https://www.linkedin.com/showcase/marketingteamofone/ [https://www.linkedin.com/showcase/marketingteamofone/] Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies/ [http://www.marketingteamofone.net/freebies] _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 https://www.reddit.com/r/marketingteamofone/ [https://www.reddit.com/r/marketingteamofone/] Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone. [http://www.marketingteamofone.net]com Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 https://marketing-team-of-one-show.printify.me/ [https://marketing-team-of-one-show.printify.me/] _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhdo4ekii [https://fathom.partnerlinks.io/2mzzhdo4ekii] _____________________________________ 0:00 Introduction & Meet Monica Griffis 3:30 Inside the California School Board Association 12:00 Walking Into Chaos: Monica's First Days on the Job 15:45 Killing the Shiny Object Syndrome & Fixing Email Overload 20:00 Building Systems: Intake Forms, Timelines & Project Management 25:30 Policing the Brand & Getting Buy-In as the New Person 40:00 Tackling Legacy Tech & Serving Nearly 5,000 Trustees 52:45 Biggest Wins & the SOS for Student Achievement Campaign 1:03:00 Where to Find Monica & Wrap-Up

I Had No Idea Business Would Demand This Much Writing (No One Warns You), An interview with Jennifer Bourn of Bourn Creative.

Eric sits down with Jennifer Bourn, graphic designer, business coach, and CMO of Motivation Code, and a marketing team of one herself, for a wide-ranging conversation about what's really working (and what isn't) in marketing right now. Jen gets real about the growing fatigue around social media, why more businesses are pulling back online and returning to offline tactics like networking and events, and how video and podcasts are becoming the new trust-builders. She also dives into the power of showing up with a real voice and perspective, why sharing your failures can actually win clients, and how she built smart systems (hello, 52 pre-scheduled emails!) to handle the stuff she hates so she can focus on what she loves. Whether you're stuck on what to post, struggling to stay consistent, or just tired of chasing algorithms, Jen's got the goods. Links Mentioned in the show: https://www.motivationcode.com [https://www.motivationcode.com] https://jenniferbourn.com/ [https://jenniferbourn.com/] _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 http://www.youtube.com/@MarketingTeamofOne [http://www.youtube.com/@MarketingTeamofOne] Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 https://www.linkedin.com/in/michael-d-hendry/ [https://www.linkedin.com/in/michael-d-hendry/] 🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/ [https://www.linkedin.com/in/eric-grotenhuis-pagedesign/] 🔗https://www.linkedin.com/showcase/marketingteamofone/ [https://www.linkedin.com/showcase/marketingteamofone/] Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies [http://www.marketingteamofone.net/freebies] _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 https://www.reddit.com/r/marketingteamofone/ [https://www.reddit.com/r/marketingteamofone/] Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone. [http://www.marketingteamofone.net]com Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 https://marketing-team-of-one-show.printify.me/ [https://marketing-team-of-one-show.printify.me/] _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. _____________________________________ Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhdo4ekii [https://fathom.partnerlinks.io/2mzzhdo4ekii] _____________________________________ 02:10 Social Media Fatigue 03:59 Offline Networking Returns 06:17 Channels And Partnerships 09:42 Blogging To Video Trust 2:53 SEO Tools And Audits 16:33 AI For Strategy Not Copy 19:03 Keyword Strategy Basics 21:00 What Is Motivation Code 25:28 Using Assessments At Work 29:54 Auditing And Systemizing Work 31:35 Evergreen Email System 33:11 Sanity Through Focus 36:14 Prompts And Live Edits 39:53 Solo Work And Teaching 41:46 Books And Speaking Doors 44:28 Podcast And Video Trust 46:12 Pancakes And Personal Posts 49:11 LinkedIn Mix That Sells 54:40 Opinions And Comment Strategy 01:00:23 Closing And Where To Find