Memory Makers Podcast

Ep. 137 - Designing the Visual Magic of Attractions with Martin Kuntz

On this special edition of the Memory Makers Podcast, Russ sits down with Martin Kuntz, one of the longest-tenured employees at Creative Works to discuss how he designs the visual magic of attractions. Over his 15-year career with the company, Martin has worn nearly every artistic hat imaginable—sculpting, painting murals, and working as a key member of the design and engineering department. Martin shares what it was like to help grow Creative Works from a small team of 12 people into an industry powerhouse, and he takes us behind the scenes of some of his most memorable projects. "We've got our standard bread and butter themes, but clients always come to us with crazy ideas. Yeah, never would have occurred to me. We did a job in El Salvador where the client wanted bees versus wasps, which was very strange…" -Martin Kuntz Martin has built an incredible portfolio, including the meticulous digital fabrication work on the Peyton Manning statue outside Lucas Oil Stadium and a custom ice cream pig bench for a Michigan tourist town. He also dives deep into the recent refresh of the Mayday escape room experience, explaining how our team balanced paint, printed vinyl, and multimedia screens to achieve a truly authentic submarine environment without overdoing the weathering. Martin's insights offer a masterclass in collaboration, intentionality, and creative execution for anyone passionate about high-quality attraction design.

Ep. 136 – Designing the Ultimate Guest Escape with Mike Whincup

In this special edition of the Memory Makers Podcast, Russ Van Natta sits down with a man who wears many hats in the family entertainment industry. Mike Whincup is the Chief Ride Designer at Galaxy Multi Rides and the COO of Do The Beach Franchising while at Amusement 360! Mike shares his unique journey from growing his family’s legacy as the world’s largest mechanical bull manufacturer to launching a highly immersive, beach-themed franchise. We dive deep into the intentionality required to move beyond generic "themed" spaces to create environments that transport guests. Whether it’s painting ceilings "Caribbean Blue" or designing custom fiberglass facades in-house, Mike explains how physical environments directly influence the emotional memories families carry home. "I want people to come in here and forget that they're in Chicago in the middle of winter, and it's going to be bright blue and bright colors." -Mike Whincup Mike reveals the secret to "Do The Beach"—creating a singular, efficient environment that blends soft play, inflatables, and classic attractions into one cohesive world where parents can relax while kids explore.

Ep. 135 - Mastering Multi-Venue Sales and Community Impact with Danielle Walker of Legacy 925

On this special edition of the Memory Makers Podcast, Russ Van Natta sits down with Danielle Walker of Legacy 925 while at the Amusement 360 Event. Danielle shares her fascinating transition from the trade industry to the high-octane world of go-karting and multi-venue entertainment. We dive deep into the mechanics of managing sales for an entertainment district that houses everything from K1 Speed to exploring how to "value engineer" custom packages that protect margins while delighting guests. "I believe in question-based selling. There’s a difference between being an order taker and a salesperson. Our goal is guest experience, and if I can ask the right questions and put all the work on me, I make it easy for the guest to say yes." -Danielle Walker Whether you are struggling with point-of-sale fragmentation or looking to move from being an "order taker" to a "consultative partner," Danielle’s insights on question-based selling and community weaving offer a masterclass in growth.

Ep. 134 - First Impressions of Your Venue

On this solo episode of the Memory Makers Podcast, Danny Gruening shares a powerful realization from a recent site visit to Rev'd Up Fun in Detroit, Michigan. Despite being open for eight years, the venue looked as though it had launched just yesterday. Danny dives into how owners and operators often become "blind" to the small scuffs, stains, and wear-and-tear that guests notice immediately. "If your venue is a representation of you as an owner, or you as the operator, or you as the management team—what does your venue say about you?" -Danny Gruening This episode is a vital gut-check for anyone in the family entertainment industry. Danny challenges you to step back and evaluate whether your physical space truly reflects the high standards of your brand or if the "white noise" of daily operations has allowed your excellence to slip.

Ep. 133 - Proactive Legal Strategies for Family Entertainment Centers with Kevin Lonzo

On this edition of the Memory Makers Podcast, Russ sits down with Kevin Lonzo, founder of Lonzo Law, to discuss why the traditional "reactive" legal model is broken. Kevin shares his journey from FEC employee to industry-specialized attorney, explaining how attraction owners can protect their dreams through proactive counsel, subscription-based legal plans, and a deep understanding of the "three buckets of liability." "The simple answer is: how do you approach it? You call your lawyer before you put your name [on a contract]. If you are a business owner, you have to think through what you’ve gone through to get that business open." - Kevin Lonzo In the world of Family Entertainment Centers (FECs), liability is a core part of the business model. From high-speed go-karts to immersive laser tag arenas, every attraction brings a unique set of risks.